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The Magic of Your Story in Marketing with Susan Coelius Keplinger
Manage episode 380999013 series 3303699
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Join me for the interview with Susan Coelius Keplinger, owner of Force of Nature.
Susan shares valuable insights on evaluating marketing efforts, utilizing AI, and harnessing the power of testimonials and influencers. Additionally, she shares her own experiences in building a successful business and the importance of balance within an entrepreneurial journey.
In this episode we cover:
- 2 types of audiences: With Intent vs Without Intent
- The way we can use story with each audience
- The data points to track and how they help us know how to market
- The importance of your story within your business
- Using your priorities to guide your marketing and business structures
- SEO vs SEM and when and how to use each
Find Susan at https://www.forceofnatu.re/
Linkedin: https://www.linkedin.com/in/susanck/
Twitter: https://twitter.com/sueck
Your Marketing Field Guide Workshop
https://dearkatebrandstrategy.com/workshop
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