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#Episode 5 How to inspire employees to write in their own voice with Kalee Williams
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In this episode Kalee Williams, Head of Social Strategy at Atlassian, shares insight on one of the biggest challenges companies face when launching an employee advocacy programme – how to inspire employees to write in their own voice. Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre.
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