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Melissa Martinelli - What is surplus whey? Crafting DRINK SUPERFRAU! Getting into 400+ Stores and Fighting Climate Change
Manage episode 407757413 series 3545847
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Melissa Martinelli is the founder and CEO of Superfrau. Melissa was an immigration lawyer and pivoted to crafting delicious Super Sodas made from surplus fresh whey that is generated during the youghurt fermentation process. She has been featured on the Boston Globe, was a speaker at the Tufts University Food and Nutrition Innovation Institute, and her company @drinksuperfrau has been touted as a top key player in the growing upcycled foods industry.
Listen to her journey, the highs and the lows, and how she went from spark of an idea to over a hundred stores in a couple years. Her company, Superfrau, is on track to be in over four hundred stores nationwide this year.
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