A first-party data relationship: an invitation to go deeper | with Evan Crawford

Hotel Moment

In this episode of Hotel Moment, host Karen Stephens is joined by Evan Crawford, Vice President of Marketing at Pyramid Global Hospitality. Together, they cover:

• How to retain the strengths of independent properties while bringing them under the Pyramid marketing umbrella
• Why lowering the bar of engagement is crucial for gathering useful first-party data
• Practical examples of how to follow potential new customers to where they are rather than waiting for them to come to you

Evan Crawford is a strategic hotel marketer and thinker who's gathered an immense portfolio of experience in brand development across ten years with Pyramid Hospitality.

If you enjoyed this episode, subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.

Connect with Evan Crawford here:

• LinkedIn
• Pyramid Global

Connect with Karen here:

• LinkedIn
• Revinate

Hotel Moment Podcast is handcrafted by our friends over at: fame.so
Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.
Check out the three most downloaded episodes:

• Build intelligent operations and let data drive direct bookings | with Patrick Norton
• Modern and focused commercial strategy — what does it look like? | with Lori Kiel
• Approachable luxury without losing touch with guests | with Shawn Jereb