008 Chris the Brain Hoyt - The Smartest Guy in the Room

Hoosier Hometown Heroes

Chris the Brain Hoyt is one of our most fascinating interviews to date. Chris is a local Marketing Strategist with a gift for words and creative concepts. Chris is also the Owner of Apprenace - a forward-thinking internship and apprenticeship company.

• Started Fat Atom Marketing with a partner.
  
• Is a naturally introverted person.
  
• Being a "smart person" can be a threat to others. Chris' person is a way to diffuse the situation and poke fun at himself, thus disarming naysayers.
  
• Chris doesn't think that he is "better than everyone else," but that we all have our own special gifts.
  
• There is currently much pressure in society to be like everyone else. Chris prefers the term "Hypernormalization" to describe this.
  
• Tony mentioned Abraham Loncoln's 1859 speech to the Wisconsin State Agricultural Society, also known as the "Mudsill Speech."
  
• Chris' podcast is called "Post-Modern Living," and is his way to vent about "all the lies adults tell children."
  
• He went into marketing because it's the place he "saw the most chaos and disorder in the world."
  
• Apprenace - Chris has always loved working with young people, and had lots of great experience with internships.
  
• Tony mentioned that Chris would enjoy learning more about John Taylor Gatto
  
• Apprenace is not a college alternative.