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Ep 16 - Beverage Industry Compliance Tips and Tricks
Manage episode 312060068 series 3219350
İçerik Michael Wangbickler tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Michael Wangbickler veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
One of the many challenges facing beverage marketers is working within a highly regulated industry. Selling Wine and Spirits can be complicated for the uninitiated.
From knowing the difference between a front label and a brand label, to the strict limits on samples to retailers, to Tied House laws and social media. Remaining compliant with the laws of the land is kind of a requirement.
In today's episode we chat with Liz Holtzclaw, one of the nation's foremost authorities on beverage industry compliance. Recorded late last year, she gives us some very practical advice on some of the most common compliance issues including label authorization, advertising rules, social media restrictions, and age gating.
Hang on folks, there may be a few you hadn't thought of. Let's get to it.
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