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allies4me - Craig Andrews
Manage episode 394375887 series 3476837
İçerik Hill Country Business tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Hill Country Business veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
This is episode 33 and we have the pleasure of sitting down with Craig Andrews. He shares his marketing tips for business owners. allies4me specializes in non-impulse purchases, focusing on high-dollar transactions that follow a longer buyer's journey. Unlike typical eCommerce agencies, they thrive in helping businesses convert strangers into high-paying customers by adding significant value to products or services that aren't readily available on platforms like Amazon.
A key principle of their approach is the necessity for leads to be warmed up before conversion. They achieve this through meticulous lead nurturing using marketing automation. This strategy is applicable to both B2C and B2B scenarios, recognizing that purchases like a $5,000 set of hearing aids or a $30,000 annual investment in managed irrigation require a thoughtful and informed decision-making process. By building trust through education, they ensure that potential customers are well-informed and ready to make informed decisions when the time is right.
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