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Angus Brown: Co-Founder of Arepa aims to conquer tough market with unique brain drink formula
Manage episode 446740938 series 2098282
This time last year Arepa found themselves in hot water after the government officials decided that made unsubstantial health claims of cognitive and physical boosting abilities, they are forced to amend these claims and now back launching a new brain drink – Uplift.
Co-Founder of Arepa, Angus Brown told Heather Du Plessis – Allan that this time round he's proud to call the "brain drink” because of the fact him and his team committed a lot of time and effort towards conducting human clinical research and have that peer reviewed and published.
Brown says that its a really tough market but they're on the journey.
He says that they are certainly making some strides towards it and are still the one and only drink that anybody could pick up in the supermarketthat's got clinical research behind it.
“Learning this toughness in New Zealand is teaching us about how we can become fitter for entering bigger markets like the US”
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
7746 bölüm
Manage episode 446740938 series 2098282
This time last year Arepa found themselves in hot water after the government officials decided that made unsubstantial health claims of cognitive and physical boosting abilities, they are forced to amend these claims and now back launching a new brain drink – Uplift.
Co-Founder of Arepa, Angus Brown told Heather Du Plessis – Allan that this time round he's proud to call the "brain drink” because of the fact him and his team committed a lot of time and effort towards conducting human clinical research and have that peer reviewed and published.
Brown says that its a really tough market but they're on the journey.
He says that they are certainly making some strides towards it and are still the one and only drink that anybody could pick up in the supermarketthat's got clinical research behind it.
“Learning this toughness in New Zealand is teaching us about how we can become fitter for entering bigger markets like the US”
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
7746 bölüm
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