E585 - Michael DeLon - How to Navigate the Evolving Landscape of Business in 2024

Hacks and Hobbies - Passion to Profit Stories

In this episode, I get to speak with Michael DeLon.

He serves business experts and thought leaders to create a book without writing a word.

As a #1 Amazon Best-Selling Author and America’s Foremost Authority on Credibility Marketing, he teaches how to establish and market your credibility to gain more clients. Business owners seek out Michael to clarify their message, make them a bestselling author, and set up their profitable podcast. They use his Credibility Marketing strategies to gain clients, get referrals, and grow their revenue.

Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.

Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.

Our Guest

https://www.linkedin.com/in/michaeldelon/

Hacks to take away

1. Writing a Book: Writing a book can significantly enhance one's authority and credibility in their field. Despite its challenges, such as self-editing and wording, it remains a powerful tool for building authority.

2. Speak to Write Method: Instead of physically writing a book, it's suggested to use the "speak to write" method by dictating the content using tools like Google or Microsoft Word. This method can save time and make the writing process more efficient.

3. Human vs. AI Writing: While AI technology like Chat GPT has advanced, it may not capture the author's voice effectively, leading to a flattened tone in the book. Human writers are still preferred for creating compelling books that resonate with readers.

4. Marketing is Essential: Marketing plays a crucial role in the success of a book. Having a strong message and brand identity is key to standing out in the market and connecting with the target audience.

5. Start with Your Message: A clear and compelling message is the foundation of effective marketing. Starting with a strong message, then creating the book, and finally implementing marketing strategies ensures a cohesive and impactful approach to book publishing and promotion.

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