LinkedIn Ads Tutorial for Beginners - Campaign Setup for B2B SaaS Startups (2025)

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Unlocking Your Hidden Genius: How to Harness Your Innate Talents with Betsy Wills & Alex Ellison | Ep. 289 32:08

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Did you know there’s an actual science to uncovering your hidden genius? It’s not about filling out a “dream job” worksheet—it’s about understanding how your brain is wired, identifying your natural aptitudes, and using them to thrive. This isn’t just a self-discovery exercise. It’s a game-changer for your career, your relationships, and how you show up in the world. Betsy Wills and Alex Ellison are redefining how we approach career discovery, proving that finding the right path isn’t just about landing a job—it’s about creating a life that aligns with who you actually are. ✅ Betsy Wills – Cofounder of YouScience, a groundbreaking psychometric assessment platform reshaping how we understand our talents. She’s also the Director of Marketing & Branding at Diversified Trust and a frequent lecturer at Vanderbilt University and NYU’s Stern School of Business. ✅ Alex Ellison – Founder of Throughline Guidance, a global college and career counseling practice. She’s a sought-after writer, speaker, and expert in college readiness and career development. ✅ Together, they co-authored Your Hidden Genius: The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents. Discovering your hidden genius isn’t just about career success—it’s about tapping into what makes you, you . Connect with Betsy & Alex: Website (Free Downloads): www.yourhiddengenius.com Book: https://www.harpercollins.com/products/your-hidden-genius-elizabeth-m-willsalexandra-ellison Related Podcast Episodes: How To Be You, But Better with Olga Khazan | 288 Finding Purpose Through Human Design with Emma Dunwoody | 228 195 / Finding (And Using) Your Voice with Amy Green Smith Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

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This LinkedIn Ads tutorial for beginners walks you through the exact process of setting up your first LinkedIn Ads campaign specifically for B2B SaaS startups. Learn how to create high-converting LinkedIn lead generation ads in less than 15 minutes with this step-by-step guide.

In this LinkedIn Ads for beginners tutorial, you'll discover:

- How to navigate LinkedIn Campaign Manager

- Selecting the right campaign objective for B2B lead generation

- Creating targeted audience parameters for SaaS decision-makers

- Setting appropriate budgets and bid strategies for startups

- Choosing the best ad format for your first campaign- Creating compelling ad content that resonates with B2B audiences

- Configuring lead forms that capture qualified prospects

Perfect for SaaS founders and marketers who want to leverage LinkedIn advertising to generate high-quality B2B leads. This LinkedIn ads campaign tutorial focuses on practical, actionable steps rather than theory. 🚀🎧

⏱️ TIMESTAMPS:

00:00 Introduction

00:37 Prerequisites for LinkedIn Ads

01:04 Complete LinkedIn Ads tutorial

04:14 Creating your target audience

10:46 Choosing the right ad format

12:02 Budget and scheduling setup

14:41 Creating your LinkedIn ad

15:03 Lead form configuration

19:14 Launch checklist

20:06 Downloading leads from your LinkedIn Lead Gen campaigns

20:45 Future LinkedIn Ads tutorial videos

21:19 LinkedIn Ads need to know

22:31 LinkedIn Ads what to keep in mind

25:31 LinkedIn Ads conclusion

25:40 Supporting content marketing video to help with LinkedIn Ads

🔗 RESOURCES:

👨‍💻 LinkedIn Campaign Manager: https://www.linkedin.com/campaignmanager/

🌍 Need marketing help? https://calendly.com/neil-growthvertical/growth-strategy-jam

🎙 Prefer audio-only? https://podcasts.apple.com/us/podcast/growth-vertical/id1513730780

📱 CONNECT WITH NEIL:

🐦 Twitter - https://twitter.com/Neil_992

📸 My Instagram - https://www.instagram.com/neilp_992/

👔 LinkedIn - https://www.linkedin.com/in/neilpatel992/

Want to learn more about growing your B2B SaaS startup? Check out these videos:

Creating Content That Focuses On Bottom-Of-The-Funnel: How To Get More Leads & Customers: https://www.youtube.com/watch?v=aj_OhjWp2KE

17 Proven Marketing Tactics to Grow Your Startup Without a Budget: https://www.youtube.com/watch?v=8Fu8HVGHcio&list=PLnLzMKAnfDcxyxm4hH0QD2TmSEKwagLgE

#LinkedInAds #B2BSaaS #LeadGeneration #LinkedInMarketing #SaaSMarketing #B2BMarketing #LinkedInAdsTutorial #StartupMarketing #DigitalMarketing #LinkedInLeadGen #growthmarketing #saasstartups

WHO AM I: I’m Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better grow B2B SaaS and software startups, our marketing careers and ourselves.

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Growth Vertical