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Enabling Self-Service in a Regulated Industry | Andrew Davies, Paddle
Manage episode 429475233 series 3557398
İçerik Vincent Jong tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Vincent Jong veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In this episode of the Growth Machines Podcast, Vincent Jong hosts Andrew Davies, CMO of Paddle, to discuss how Paddle went from a product-led model back to a sales-led model to end up in its current hybrid state.
Andrew provides insights into Paddle’s transition from a sales-driven model to an integrated product-led and sales strategy, the importance of understanding customer decision processes, and the challenges encountered in ensuring a frictionless user onboarding experience while mitigating risks.
The conversation highlights the need for a hybrid approach in scaling businesses. Andrew also shares his experience with adapting commercial infrastructure to support this hybrid model and tackling both internal and customer-facing complexities.
00:00 Andrew Davies' Background and Paddle's Mission
01:36 Evolution of Paddle's Go-to-Market Strategy
03:26 Challenges and Decisions in Product-Led Growth
07:02 Hybrid Sales and Product-Led Approach
10:00 Complexities and Learnings in Scaling
16:18 Final Thoughts
15 bölüm
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