Blockchain Beyond Crypto: Real-World Web3 Solutions for a Sustainable Future with Mariana de la Roche Wills

Growth Leap

Send us a text

Mariana de la Roche Wills is the founder and CEO of de la Roche W Consulting and a leading voice in the blockchain and Web3 space. Mariana shared her journey from law and public policy to becoming a prominent advocate for using blockchain technology to address global challenges.

We discussed how blockchain empowers individuals by returning control of data to the people, creating opportunities for financial inclusion, and fostering transparency and accountability. Mariana highlighted the transformative potential of blockchain through projects like Ethic Hub, focused on agricultural financial inclusion, and the Demia, which leverages blockchain for carbon credits and sustainability.

Mariana also explained the role of stablecoins in driving financial inclusion in underserved regions and how startups can responsibly implement blockchain technology. We explored governance models, open-source tools, and the importance of aligning blockchain solutions with real-world problems.

We covered:

• Blockchain’s potential: Empowering individuals and fostering transparency in critical sectors
• Real-world applications: EthicHub’s decentralized finance solution for Global South farmers and Demia, focused on enhancing carbon credits.
• Financial inclusion: How stablecoins are reshaping access to financial tools in underserved regions
• Best practices for startups: Leveraging blockchain thoughtfully to address real needs
• Governance and collaboration: The importance of open-source tools and community-driven decision-making
• Mariana’s insights: Lessons from her work with INATBA, BC100+, and global blockchain initiatives
• Practical advice: Balancing innovation and regulation while aligning blockchain solutions with long-term impact goals

If your a startup, innovator, or impact-driven leader looking to use blockchain and Web3 to create meaningful change, this episode is for you.
Where to find Mariana:
- LinkedIn: https://www.linkedin.com/in/mariana-de-la-roche-es/
- Website: De la Roche W. Consulting
Where to find Michel:
- Newsletter: Stun and Awe
- LinkedIn: https://www.linkedin.com/in/micheljgagnon/
- Twitter: https://twitter.com/michelgagnon

Support the show

• Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
• You'll find all the show notes, transcripts, and past guests at stunandawe.com
• Up your growth game with our hands-on Growth Marketing Course
• For inquiries about sponsoring the podcast, email [email protected].
• Support the show on Patreon

Follow us:

• LinkedIn
• Twitter

Bölümler

1. Blockchain Beyond Crypto: Real-World Web3 Solutions for a Sustainable Future with Mariana de la Roche Wills (00:00:00)

2. Why Ethic Hub Is Changing the Game for Farmers (00:02:07)

3. How Demia Brings Transparency to the Formerly Opaque Carbon Credit Market (00:04:26)

4. The Secret to Smarter Supply Chains and Better Identity Systems (00:09:55)

5. How Blockchain Is Helping Redefine Personal Identity (00:13:05)

6. Why Data Ownership Matters in the Age of AI (00:15:24)

7. Mariana’s Journey: How She Went from Law to Leading in Tech (00:22:35)

8. What It Takes to Lead Global Blockchain Projects (00:29:30)

9. What’s Going On with Apple’s Latest Legal Drama (00:29:56)

10. How Europe Is Balancing Innovation with Regulation (00:30:43)

11. The Truth About AI Regulation and What It Means for You (00:31:38)

12. Why the Media Can Make or Break New Technologies (00:32:45)

13. How MiCAR Is Shaping the Future for Startups (00:35:10)

14. The Best Advice for Founders Starting in Web3 (00:40:02)

15. How NFTs Are Moving Beyond Digital Art (00:44:38)

16. The Secret Behind Using Tech to Support Global Causes (00:45:28)

17. What Tech Promises (and Delivers) for the Future (00:49:10)

18. Wrapping Up: Mariana’s Vision for a Better Tomorrow (00:54:09)