Dealing with Information Overload While Home Buying

Greater Park City Real Estate Careers Blog with Nancy Seraphin

Thinking about a Real Estate Career in Park City?

Build Your Business with KW Park City

The real estate business has really changed since the advent of the Internet. How has the Internet changed the consultative nature of the selling process? When you work with buyers, it's important to get out in front of the information.

Let's say someone contacts you. They tell you they've been looking on Zillow to get an idea of the market. At this point, you need to ask what state they are from. In many states, the purchase price is public record. However, Utah is a non-disclosure state, so any estimate Zillow comes up with will be inaccurate. Letting the client know that information right away really helps the client get a clearer picture of our market.

Also, many real estate agents use a form called the buyer due diligence checklist. Most agents include this checklist in the packet of documents for the client. You need to sit down with your client and go through everything. Let them know what professionals will be involved in the buying process.

When you set up Internet searches for your clients, make sure they have specific goals. Ask as many questions as you can so that when you set up their Internet searches, all of the properties you send meet their criteria.

Finally, you can address information overload by coming up with a fact sheet that your buyers can refer to for common questions and concerns. This is a proactive way to educate your client on the buying process.

The Internet can be very good for business, but remember that only 1% of people buy the property they initially contact you about. Get ahead of the information during your buyer consultation.

If you have any questions, give us a call or send us an email. We would be happy to help you!