The Power of Personas in Design

Grant Carlile

Personas are incredible design tools. They help us:

👤 Better understand our ideal customers or users

🎯 Target ads, copy, and images to the right audience

🧐 Conduct research and iterate to refine who we're going after

By creating personas, we start a process of research that gets better with testing and iteration.

#personas #design #research

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📚 RESOURCES

Curated templates and frameworks: https://www.grantcarlile.com/resources

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🧔🏽 ABOUT GRANT

Design is my approach, alignment is my goal. Projects and events have been the common threads of my work over the past 24 years; in #startups, #running, and #robotics. I believe in leveraging #diversity as a place to start, working shoulder-to-shoulder with passionate people on projects we believe in, and continuously creating relationships all along the way.

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🎙️ LISTEN TO GRANT

Conversations and appearances of Grant: https://www.grantcarlile.com/listen

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💚 FOLLOW GRANT:

📺 https://www.youtube.com/c/GrantCarlile

💼 https://www.linkedin.com/in/grantcarlile

🎞️ https://www.tiktok.com/@grantcarlile

📸 https://www.pinterest.com/grantcarlile

🐦 https://twitter.com/design006

👾 https://www.twitch.tv/grantcarlile

🧬 https://github.com/GrantCarlile

🪧 https://www.behance.net/grantcarlile

🖼️ https://www.instagram.com/design006

🤖 https://www.reddit.com/user/design006

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🪢 GRANT’S PILLARS

Trust -- Respect -- 110%

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💬 SCHEDULE

Hear more ramblings, schedule time with me: https://www.grantcarlile.com/schedule

#facilitation #design #education #engineering #mentorship #communication #prototyping #business #startup #ecosystem #strategy #technology

--- Send in a voice message: https://podcasters.spotify.com/pod/show/grantcarlile/message