253 – Donna Cravotta’s Secrets to Building a Thriving Personal Brand

Good Girls Get Rich Podcast

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Donna Cravotta and Karen Yankovich discuss the secrets to building a thriving personal brand.

Donna Cravotta is the CEO and Founder of Cravotta Media Group and the creator of the Mix Tape-brand story reels, BeVisible.club a group learning community, and The Real 50 over 50, a visibility project featuring 50+ women who are quietly making a difference. After years of creating marketing strategies and building customized online platforms, Donna saw a recurring theme. Clients had gaps in their own stories. They left out parts of the journey that got them to where they are today. This gap created a disconnect in their work and in their marketing. So she flipped her own story, spent a year learning how to redesign 40 years of experience to help entrepreneurs, and now her focus is on guiding clients as they pull together all of the parts to their stories and mix tried and true strategies with new technology to be visible and connect with their perfect audiences.

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About the Episode:

Hey there, it's Karen Yankovich, and welcome back to this special podcast series where we've been diving deep into personal branding and social media strategies with the incredible Donna Cravotta. Donna has been sharing her wealth of knowledge on building authentic connections, the ethical use of AI in branding, and the often-overlooked importance of listening on social media. Today, I want to summarize the key takeaways from our enlightening conversations with Donna.

Building Authentic Connections:

Donna has repeatedly stressed the paramount importance of authenticity in personal branding. She's emphasized how showing up as your true self on social media platforms is a game-changer. Genuine human connections, both online and offline, play a pivotal role in growing your personal brand and, by extension, your business.

Using AI Ethically:

We delved deep into the ethical considerations of using AI in personal branding. Donna shared some incredible insights into the opportunities AI presents for content creation and automation. However, she made it crystal clear that maintaining a human touch is non-negotiable. Donna's message is clear: never compromise authenticity when leveraging AI tools to elevate your personal brand.

The Importance of Listening on Social Media:

One of the standout topics from our discussions was the often-overlooked social media strategy of listening. Donna has drawn from her wealth of experience and shared her strategies for engaging your audience by actively listening to their needs and concerns. It's all about identifying your ideal clients, understanding their pain points, and using that knowledge to tailor your content and approach.

Conclusion:

Donna Cravotta's expertise in personal branding and social media has been a treasure trove of knowledge for those looking to build a thriving personal brand. So, remember, my friends, that authenticity, ethical use of AI, and active listening are the cornerstones of creating meaningful connections and propelling your personal brand to new heights. We hope you've enjoyed this series as much as we have and that it's inspired you as you embark on your own personal branding journey.

Episode Spotlights:

• Where to find everything for this week’s episode: https://karenyankovich.com/253

Magical Quotes from the Episode:

1. "Authenticity is where the power is, and I think there's nothing more authentic than just being yourself and having a genuine conversation." — Karen Yankovich
2. "You need to learn how to listen with your eyes, with your ears, you need to feel it in your gut, in your heart, and your brain. And that's when you make good decisions." — Donna Cravotta
3. "This is where you're gonna find your 20 people." — Donna Cravotta
4. "Building your personal brand isn't about being someone else; it's about being more of who you already are." — Karen Yankovich

Resources Mentioned In This Episode:

• Where you can find Donna Cravotta:
  • Website
  • LinkedIn
  • Facebook
  • Instagram
• Sign up for the She’s LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today’s episode

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