Is Storytelling the Missing Piece in Your Content?

Good Content with Shannon McKinstrie

Instagram has always been a storytelling app and in this episode we are going all in on why your content needs storytelling. Social media apps are meant for human connection and we're diving deep into the heart of what makes social media so engaging. I’m sharing actionable tips and real examples on how you can become a captivating storyteller, even if you think you can't. You can use simple b-roll, text overlays, and talk-to-camera reels to create impactful content whether you're a business owner, a social media manager, or just looking to better connect with your audience.

In this episode we’ll be covering:

• Creating imperfect content, you can use editing apps if you need to.
• Why it’s important to stop hiding behind the camera and actually show your face.
• How product brands successfully use storytelling to attract and build a loyal fan base.
• Your audience needs relatable content to connect with you better.
• SO many examples of reels that are successfully using storytelling!
• Bonus: My number one tip to try if you want to grow on TikTok

Other episodes you might have missed:

Episode 3: Strategies for Genuine and Engaging Social Media Content

Episode 7: Relatability in Everyday Content with Instagram Stories and Reels

Episode 21: Getting Your Audience to Care About Your Content
Reels in this episode:

View my Founder's Story on Instagram

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