Unlocking Profit Through Podcasting with Kim Parkinson

Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow

Tired of posting episodes that never seem to move the revenue needle?
In this episode of Getting to the Bottom Line, host Stephanie Smith, founder of New Light Financial Solutions, sits down with Kim Parkinson, certified Podcast Growth Coach and host of Podcasting for Spiritual Women, to unpack the real drivers behind a profitable show.
Kim’s journey from running a 60-hour-a-week craft store (complete with local TV segments) to building her own production agency is jam-packed with lessons on pivoting, niching down, and owning your authority. She reveals:
• The #1 mistake most shows make (spoiler: it’s consistency)
• Why a simple newsletter CTA usually outperforms social links
• How short, authority-focused solo episodes convert lurkers into clients
• Tactical tweaks like titles, SEO-rich descriptions, guest cadence that doubled downloads for her clients
Whether you’re just dreaming about a mic or already sitting on 100 episodes, this conversation shows you exactly how to turn your podcast into a bottom-line growth engine.
Links & Resources
• Book Kim’s free 20-min Growth Clarity Call → http://kpcreativemedia.com/growth-clarity-call
• Get Stephanie’s cash-flow insights → https://newlightfs.com/newsletter/
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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/
Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/
Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit