Scout Sobel: The Emotional Entrepreneur

Get Real with Caroline Hobby

Scout experienced her first depressive episode at the age of 14 and was formally diagnosed with bipolar disorder at the age of 20. Living with a mental illness brought an onslaught of symptoms: anxiety, hypomania, depression, catatonia, psychosis, and suicidal ideation. Her perception of her life weighed down on her so poignantly that she dropped out of college, could not hold a job or internship, was hospitalized, experimented with medleys of prescription medication, and went through two outpatient programs.

One day her husband (then boyfriend) looked at her lovingly and said, “I don’t care if you’re depressed. If you are depressed and hopeful, I can be in this relationship. If you are depressed and hopeless, I can’t do this with you.”

That was the moment her life changed. She started infusing her life with hope and began to take radical responsibility for her emotional state. And after intense self-development work - support groups, holistic healing modalities, prayer, routines, and physical wellness, she found entrepreneurship. Through entrepreneurship, she learned to unconditionally love her life through the pain, challenges, and celebrations. She learned that she wanted to be here.

Today, Scout is the Founder and CEO of Scout's Agency, a female-focused PR agency that specializes in getting women as guests on podcasts. Over the last two years, the agency has served women like Catt Sadler, Kelley Baker, Jessica Zweig, Damona Hoffman, Lauren McGoodwin, Bala, Kelley Baker, and Rebecca Minkoff. Scout led the agency to a six figure revenue in its first year (2019) with a 250% growth in 2020. She is also the co-host of Okay Sis, a top-charted podcast most recently highlighted in Apple's New & Noteworthy collection, with her sister Mady where she openly documents her experience living with bipolar disorder.

And now that she has gotten to a place where she feels safe in her emotions and is not able to only function in society but thrive as an entrepreneur, she is putting all of her emotional tools, learnings, and wisdom into her debut book, The Emotional Entrepreneur, a 25 lesson emotional guidebook for women who want to pursue a life of purpose. These are the personal development tools she has garnered up to manage her mental illness but what surprised her the most is that she realized her mental health tools also became her superpower in business.

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