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S1E4 - The 6 Steps to Launching a Marketing Pipeline that ACTUALLY WORKS
Manage episode 217164775 series 2445988
How do you build and implement a marketing strategy? In this episode, Stacey will walk you through a six step process to building a digital marketing strategy. She developed a methodology called “The Game Changer” which consists of six key steps to develop a pipeline.
The 6C Methodology follows a structure that will allow you as a business owner to grow your client base. It is through understanding how to connect to your ideal customers, create a marketing material to engage them and lead them to the right platform to nourish your relationship with them.
This a method used by Stacey everyday within her agency and has proven real results. So grab your pen and paper, listen and take notes on this episode!
- The 6C Methodology
- Connect
- Value Proposition
- Branding
- Customer Avatar
- Create
- Create Visual,Audio, Written & Action types of content
- Register your IP, Trademarks & Social Media handles
- Use #TheContentWaterfall to Repurpose Content
- Captivate
- What is the Familiarity Principle
- Pay-Per-Click Advertising
- PR Opportunities
- Capture
- Landing Page
- Pop-up Form
- Converse
- Develop Relationships + Give Value
- Use Social Media to Converse with your prospects
- Create an email marketing campaign
- Convert
- Fear of Loss
- Urgency
- Greed
- Indifference
- + Which Marketing Collateral you should use
- Give, give, give, before you try to ask for something in exchange.
- Narrow your niche and focus on a smaller group of prospects
- Organic reach is depreciating quite rapidly. Put marketing budget into advertising in order to get in front of your customers
- Key Points to Connecting to your Audience
- Creating a Stock of Content to Appeal to your Audience
- How to Captivate the Attention of your Customer
- Capture the Contact Info of your Ideal Prospects
- Listening & Converse with your Prospects before You Attempt to Sell to Them
- Impulse Factors to make your Sales Pitch Successful
Resources
How to make exciting email headlines/subject lines
Kristin Marquet on Gaining Publicity, Pitching the Media & Becoming a Trusted Authority
The Vault Contact Information
37 bölüm
Manage episode 217164775 series 2445988
How do you build and implement a marketing strategy? In this episode, Stacey will walk you through a six step process to building a digital marketing strategy. She developed a methodology called “The Game Changer” which consists of six key steps to develop a pipeline.
The 6C Methodology follows a structure that will allow you as a business owner to grow your client base. It is through understanding how to connect to your ideal customers, create a marketing material to engage them and lead them to the right platform to nourish your relationship with them.
This a method used by Stacey everyday within her agency and has proven real results. So grab your pen and paper, listen and take notes on this episode!
- The 6C Methodology
- Connect
- Value Proposition
- Branding
- Customer Avatar
- Create
- Create Visual,Audio, Written & Action types of content
- Register your IP, Trademarks & Social Media handles
- Use #TheContentWaterfall to Repurpose Content
- Captivate
- What is the Familiarity Principle
- Pay-Per-Click Advertising
- PR Opportunities
- Capture
- Landing Page
- Pop-up Form
- Converse
- Develop Relationships + Give Value
- Use Social Media to Converse with your prospects
- Create an email marketing campaign
- Convert
- Fear of Loss
- Urgency
- Greed
- Indifference
- + Which Marketing Collateral you should use
- Give, give, give, before you try to ask for something in exchange.
- Narrow your niche and focus on a smaller group of prospects
- Organic reach is depreciating quite rapidly. Put marketing budget into advertising in order to get in front of your customers
- Key Points to Connecting to your Audience
- Creating a Stock of Content to Appeal to your Audience
- How to Captivate the Attention of your Customer
- Capture the Contact Info of your Ideal Prospects
- Listening & Converse with your Prospects before You Attempt to Sell to Them
- Impulse Factors to make your Sales Pitch Successful
Resources
How to make exciting email headlines/subject lines
Kristin Marquet on Gaining Publicity, Pitching the Media & Becoming a Trusted Authority
The Vault Contact Information
37 bölüm
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