Episode #7: Dual Tracking - How Every Business Grows Up - No Exceptions
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Instead of separating the "strategic" and the "tactical", or the "long-term" vs. the "short-term", we need to see how to use every activity in our business to do both, and the better we get at this, the faster our business will grow up and make money when we're not there.
This podcast gives multiple examples of business owners who weren't dual tracking, started doing it, and saw their businesses not only grow, but give them freedom while they were growing. Business owners who are buried in the day-to-day and think strategic "stuff" is something you do once a month (or less), will stay on the treadmill. Those that learn to apply Dual Tracking will thrive, grow, and gain freedom IN their businesses.
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