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From Growth Guru to Category Creator with Jordan Peace, Fringe
Manage episode 357073768 series 3454746
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Jordan Peace co-founded a lifestyle benefits company called Fringe. At its inception, the "lifestyle benefits" category did not exist.
On this episode of the Fuel Growth Podcast, Jordan shares how through hard work, collaboration, a product-marketing fit, and savvy business decisions, Fringe found a foothold to achieve extraordinary growth via inbound marketing. By placing emphasis on employee wellness and the freedom of choice, the company was able to further develop the lifestyle benefits industry and grow from a team of seven to a team of 62 over the course of just two years.
Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
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