24: Building Tasty Partnerships - Grayson Hogard

Friends with Benefits

Grayson Hogard, founder of Grove Cookie Company, joins Sam and Jason to share his journey of starting a cookie business and building partnerships in the B2B space.
He emphasizes the value of building relationships and how cookies can enhance the gifting experience.
Grayson discusses the impact of partnerships with platforms like Postal and Sendoso, and the importance of maintaining authenticity while scaling his business. He also talks about his joy and passion for his work and how cookies can be a powerful tool for opening doors and establishing relationships.
**Key Takeaways:**
- Building relationships and partnerships can change the trajectory of a small business.
- Cookies can be more than just a delicious treat; they can enhance the gifting experience and foster relationships.
- Authenticity and providing value are crucial in maintaining partnerships and scaling a business.
- Direct mail and personalized messages can be effective in building relationships and driving business growth.
**Quotes:**
- "Cookies are a relationship enhancer." - Grayson Hogard
- "The box of cookies reminded the CRO to get back to the account executive and led to a 40X deal." - Grayson Hogard
- "I would love to send a box of cookies to Elon Musk. I think that would just be... That would be hilarious." - Grayson Hogard
******************Chapters:******************
00:11 Introduction and Welcome
00:40 Personal Updates and New Job Announcement
01:37 Introducing the Episode's Theme: Tasty Partnerships
01:47 The Story of Grove Cookie Company
02:06 The Power of Building Relationships in Business
03:45 Interview with Grayson Hogart, the Cookie Man
06:20 The Birth of Grove Cookie Company
15:44 The Role of Partnerships in Grove Cookie Company's Success
22:15 The Power of Direct Mail and Cold Calling
23:45 The Importance of Partnerships
24:11 The Power of Reciprocity in Partnerships
24:32 The Impact of a Strong Partnership
25:05 The Role of Fun in Business Relationships
26:13 The Value of Gifting in Business
27:07 The Concept of Cookies as a Service
28:56 Building Relationships through LinkedIn
35:45 The Challenges of Scaling a Business
40:57 Balancing Work and Personal Life
46:04 The Power of Cookies in Building Relationships