Exploring Cultural Impact and Innovation in Skincare with Cetaphil's Jerome Brathwaite

Frictionless Marketing

In this episode of Frictionless Marketing, we welcome Jerome Brathwaite, the Global Head of Brand Equity and Marketing for Cetaphil at Galderma. Jerome shares insights from his extensive experience in the beauty and skincare industry, highlighting his role in transforming Cetaphil into a global brand. The discussion covers a range of topics, including the successful Game Time Glow campaign, New York Fashion Week activations, and the integration of AI in marketing strategies. Jerome also delves into the importance of cultural shifts, the role of emotion in marketing, and his approach to product innovation and talent development.

Join us for an in-depth conversation on the future of skincare marketing and Jerome's passion for storytelling and brand management.

00:00 Introduction to Frictionless Marketing

00:06 Meet Jerome Brathwaite: Brand Management Expert

01:09 Diving into the Game Time Glow Campaign

02:48 The Ecosystem Behind the Campaign

04:45 Global Impact and Emotional Connection

08:32 Product Innovation and Market Needs

12:53 Leadership and Mentorship Insights

16:45 The Future of Skincare and Beauty Brands

19:03 Musical Past and Marketing Journey

19:59 Conclusion and Final Thoughts

Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.

To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.

Produced and distributed by Simpler Media Productions.