This title has not been market researched 😅 | Rajiv Lamba @ Neurosensum

Founder Thesis

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13d ago 1:29:17

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Globally, the market research industry is at least worth a hundred billion dollars! We really are living in a world where everything is market researched.

The ads you watch on TV, the packing designs of products you use, even the movies you watch - they have all gone through a validation process using market research. The reason for this is simple really.

When a company intends to spend millions of dollars on a product, they want to reduce the risk of failure. In this episode of the Founder Thesis podcast, your host Akshay Datt speaks with Rajiv Lamba - the founder of the market research tech company - Neurosensum and Surveysensum.

In this freewheeling chat about entrepreneurship and market research, Rajiv shares valuable insights about the business of market research, building a business with profitability as the primary goal, and b2b sales.

Stay tuned for the conversation and subscribe to the Founder Thesis podcast on any Youtube, Spotify or any streaming app

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#Business #Akshay Datt #Startup