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xigxag: Spotting a gap and going for it
Manage episode 343617586 series 2813954
İçerik Ollie Collard & Dr Becky Sage, Ollie Collard, and Dr Becky Sage tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Ollie Collard & Dr Becky Sage, Ollie Collard, and Dr Becky Sage veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Meet Kelli Fairbrother, co-founder and CEO of xigxag.
She has the vision to make audiobooks more engaging. xigxgag has taken on a big global player and forged ahead developing a listen-and-read book, called the x-book.
Kelli started in the US army, a place she credits with teaching her the grit and determination required to be an entrepreneur and where she first realised she could be a leader. She then spent 20 years in consumer tech before having the confidence to set up her own business. xigxag is her first venture.
Kelli joins Founded & Grounded to discuss how you know when you’ve got a great idea, the value of having an experienced advisor when it comes to making your pitch and signing deals, and the difference it makes both financially and mentally having a network.
Presented by Laura Rawlings, with analysis from Ollie Collard.
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