By Sarah London: Live life as if everything is rigged in your favour

Founded & Grounded

From tragedy to triumph. How a sister's life-saving transplant led to the creation of a natural skincare business.
By Sarah London, stands for something much larger, their deeply personal story has sparked a strong sense of mission and purpose when it comes to business - which shines through in this conversation.
Key Takeaways
- Learn how to shake off imposter syndrome and reframe failure
- How to stand out and take on the industry giants. By Sarah London gives 100% transparency in their ingredient listings and became a B Corp, showing their sustainability values.
- How to deal with major business challenges. Hear how they dealt with Brexit and withdrawing from the EU market, they've used direct-to-consumer strategies and social media to maintain and grow their customer base, enabling them to plan a return to the EU market.

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Bölümler

1. Introduction to the podcast, hosts and guest Sarah Murrell (00:00:00)

2. Origin story and journey of By Sarah London (00:02:19)

3. Transition from corporate career to entrepreneurship and advice for potential entrepreneurs (00:14:13)

4. Sponsor: Nova Blue (00:16:58)

5. The role of trust, mission, and a clear purpose in a startup's success (00:18:04)

6. Upholding business values and dealing with challenges (00:24:18)

7. Impact of Brexit and strategies for reentering the EU market (00:26:35)

8. Overcoming imposter syndrome, the importance of mentorship and support systems (00:29:22)

9. Growing a direct-to-consumer brand, value of co-founders and working with family (00:34:06)

10. Future of 'by Sarah London' and advice for founders (00:37:26)

11. Embracing market potential, rejection and change in business (00:46:10)

12. Recap, preview of next episode, and closing remarks (00:51:27)