How to Rewrite the Rules of Media with Chris Best of Substack

For Starters with Alexa von Tobel

What if the media you consume isn’t just how you spend your time—but who you become? Chris Best began his career as a software engineer, driven by the idea that writing code could transform how millions of people work. But after nearly a decade of coding, he recognized an even greater potential with writing: the power to shape who millions of people become. In 2017, Chris launched Substack, a platform that empowers independent writers and creators to own their connection with audiences and earn through paid subscriptions. In this episode, Chris unpacks the “anti-media” philosophy at the heart of Substack—eliminating barriers for writers to share their work and creating a meritocratic space where the most influential voices can be heard. From political commentators and fashion gurus to sports enthusiasts, Substack has grown into a vibrant ecosystem where readers can discover their tribe. Today, the platform boasts over 35 million active readers and more than 4 million paid subscribers. Chris shares how he overcame initial skepticism about product-market fit, why he thinks of Substack as an index for culture, and how authenticity is increasingly vital in a world where AI generated content is limitless.