Ep #77 - Creative PRO: When You Have Too Many Ideas, with Jeff Ostroff

Fifty Hitting 50

Today’s guest is allegedly retired, but he’s still juggling more projects than anyone I know.

Jeff Ostroff is a multi-faceted career as a marketing and communications professiona, hel has enabled him to work with and for many organizations: small to large, fledgling to established, public to private sector.

In that capacity, he has used his skills and is here to talk about how that is both a blessing and a curse, , about being creative over the long haul, and about ways of sifting the creative wheat from the chaff.
Jeff Ostroff's multi-faceted career as a marketing and communications professional has enabled him to work with and for many organizations: small to large, fledgling to established, public to private sector. In that capacity, he has used his skills and experience to promote businesses, ventures, products, services, and major initiatives.

As an entrepreneur, Jeff has started three businesses, two of which have capitalized on marketplace trends: Scenic Cycling (which tapped into both the growing singles market and fitness movement) and Ostroff Associates, which specialized in helping organizations identify and profit from trends and opportunities created by the gigantic over-50 population, including baby boomers. He also launched Over-40 Marketing, a division within a market research firm, focused on the 50+ customer group.

Over the past few years, Jeff has added new skills and services to his portfolio, including podcasting, professional interviewing, voice-over work, and his presentations on how to be more lucky in your life. His own podcast, Looking Forward, continues Jeff's interest in and passion for trends and opportunities to be found in the marketplace. This was one of the things he covered in his book,

"Successful Marketing to the 50+ Consumer" (Prentice-Hall).

Visit Jeff and find out more at https://jeff-ostroff.com