Cracking the SLO Code: Scaling with Simplicity | EU 128 with Rhonda Melogy

Experts Unleashed with Joel Erway

In this episode of Experts Unleashed, I had the pleasure of hearing from Rhonda Melogy, the founder of Business Command Center, as she shared her expertise on running self-liquidating offers (SLOs). Rhonda took me through her journey—from her background in business to transitioning into digital products, and how she created innovative Trello templates to help entrepreneurs declutter their digital chaos.

One of the most fascinating parts of our conversation was how she scaled her ad spend from $5,000 to $15,000 per month. She broke down her winning Facebook ad strategies, including the importance of revealing the offer upfront and making her marketing relatable—especially for her primary audience: women over 40 juggling multiple responsibilities.

Rhonda didn’t hold back on the lessons she’s learned along the way. She opened up about overcoming tech challenges, the power of authenticity, and why creating a personalized customer experience is a game-changer. Her biggest takeaway? Keep things simple and focus on solving specific pain points—because that’s where true business success lies.

💡 YOU’LL DISCOVER

➡️ Understanding Self-Liquidating Offers (SLO) [02:27]

➡️ The Power of Digital Organization with Trello [05:15]

➡️ Target Audience and Market Insights [07:25]

➡️ Effective Ad Strategies and Scaling Challenges [10:14]

➡️ Customer-Centric Problem Solving [16:46]

…And much more!

🏆 HELPFUL RESOURCES

✅ Connect with Rhonda on YouTube – https://www.youtube.com/@RhondaMelogy

✅ Visit Rhonda’s website - https://www.businessplanofaction.com/

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media:

Facebook, Instagram, Linkedin.