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S4E7 - Navigating Stakeholder Management and Gaining Buy-In with Shiva Manjunath
Manage episode 410823451 series 3266320
İçerik Rommil Santiago's Experiment Nation tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Rommil Santiago's Experiment Nation veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Shiva Manjanath, discusses with Ana Kerkovic the significance of collaboration with stakeholders and stakeholder management, optimizing CRO processes, transitioning from testing to experimentation, the impact of copy testing, and the need for research-backed strategies in CRO. Chapters ----- 00:00 Unlocking Business Growth with Data00:24 Introducing Experiment Nation and Guest Shiva Manjunath00:45 Diving Deep into the World of CRO and Experimentation02:52 The Optimizer's Breakfast: A Routine for Success04:12 Anna Kerkovic Shares Her Journey and Passion for Psychology in CRO05:34 The Art of Persuasion: Manipulation or Motivation?06:29 Strategizing Beyond Spaghetti Testing: A Structured Approach to Experimentation14:15 Building Trust and Navigating Frustration in the CRO Process23:41 From Testing Ideas to Strategic Experimentation: The Journey of Learning31:06 The Importance of Copy Testing and the Future of CRO35:44 Wrapping Up: An Optimistic Outlook on CRO
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