They’re Buying More Than Just a T-Shirt: An Accidental Career with Chuck Pettry

Experience Curve with Joe Steele

In this fascinating episode of Experience Curve, host Joe Steele welcomes guest Chuck Pettry to discuss his "accidental career" in music merchandise. Pettry shares his journey, from stumbling into the industry working with high profile band s, discussing his position as Head of American operations for Sandbag and his current band, Glaciers. The episode delves into the significance of merchandise beyond its material value, highlighting its role as a symbol of fandom and a connection to the music. Pettry's insights provide a unique perspective on the music industry, offering listeners an insider's view of the world behind the stage.

02:00 - Finding His Path

04:00 - Finding California

04:40 - Alternative Tentacles

07:15 - Early Bands

08:20 - Glaciers

09:15 - Sharing The Artistic Process

11:15 - Milestone Moments for Chuck and Sandbag

12:45 - Timing is the Biggest Constraint

13:45 - Building a Musical Family

15:45 - Experiential Marketing

18:00 - The Equation for Maintaining Relevance

20:15 - Solid Brass Records

24:45 - Having Each Album Tell a Story

29:50 - The Long Way ‘Round to Here

32:10 - Solid Brass Records 2024 Plans

34:45 - The Future of Artist and Fan Interaction

36:00 - How Chuck’s Different Worlds Compliment Each Other

38:30 - How Chuck’s Musical Life Plays into His Businesses

40:45 - The Changes in Musical Consumption

44:25 - Chuck Pettry on Instagram

Sandbag: ⁠www.sandbagheadquarters.com/⁠

Solid Brass Records: ⁠shop.solidbrassrecords.com/⁠

Chuck on IG: https://www.instagram.com/chuck_pettry?igsh=OGQ5ZDc2ODk2ZA==

Glaciers: ⁠glaciers.bigcartel.com/⁠

Get Joe’s Ultimate Guide to Real Estate Investing: ⁠⁠⁠https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link⁠⁠