0103 Kara Goldin - Hint Water’s Alternative Fundraising Strategies, Superbowl Ads, & Most Effective Marketing Channels

Exit Strategy with Moiz Ali

İçerik Alan Shen, The Hustle, and Moiz Ali tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Alan Shen, The Hustle, and Moiz Ali veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

4+ y ago 1:28:43

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(01:15) Kara’s story to how quitting diet soda inspired her to start Hint (7:20) How did Kara figure out the right formula? (11:52) Hint’s process & formula to make the create the end product (15:15) Hint’s bold move to not add preservatives (20:25) Hint’s first big break: Google (25:15) How Hint is servicing companies during COVID-19 (27:05) At what point did Hint raise money? (28:45) Why Hint raised from a family office, opposed to a VC (33:18) Discussing Hint’s brick & mortar storefront presence vs online (43:51) Pricing between different retailers, and how to navigate that challenge (47:35) Were expos effective for growing Hint? (50:00) Hint’s crazy Superbowl Ad story (59:00) Biggest marketing failures and how it has shaped Hint’s strategy today (1:04:50) How does Kara allocate marketing budgets? (1:12:30) Hint launching into new categories and the thought process behind it
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#Trading #Entrepreneur #Business #Alan Shen #Moiz Ali #Direct To Consumer #D2C #Entrepreneurship #Investing #Hustle #E-Commerce #DTC