#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

Exit Five: B2B Marketing with Dave Gerhardt

Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

• LinkedIn Ad Creative & Consistent Branding
• Thought Leader Ads & Organic Reach
• Niche Audiences & Custom Content
• Nurture Campaigns
• Expert LinkedIn Ads Tips

Timestamps

• (00:00) - Intro to Anthony Blatner
• (06:48) - Focusing on LinkedIn and Future Expansion
• (10:13) - Effective Social Media Advertising and Organic Content
• (13:37) - The Overlooked Importance of Creative Content in Advertising
• (15:45) - Targeting Personas with Top-of-Funnel Ads
• (22:20) - Creating Unique and Targeted Content: Pros and Cons
• (23:36) - Lead Generation Strategies for Small Budgets
• (27:49) - Effective Funnel Strategies for Small Budgets
• (31:18) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
• (36:11) - Building Long-Term Memory with Consistent Branding in Marketing
• (38:32) - The Power of Narrow Focus for Audience Growth
• (41:39) - Content Planning Based on Sales Cycle Length
• (43:28) - Connecting with Anthony Blattner on LinkedIn

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