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#32 EXEC Talks: 🇬🇧 Jakub Dzięcielski (CDO, Decathlon ČR) – Online winning strategies, good-enough service level, unique company culture
Manage episode 449936080 series 3505053
İçerik EXEC tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan EXEC veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
🇬🇧 Jakub is Chief Digital Officer at Decathlon ČR. Decathlon is the world's leading retailer of sports goods. It operates in 80 countries, has more than 1700 stores and the total sales exceeded €15 billion in 2023, of which 17.4% were online. In the Czech Republic, it has operated since 2010, currently with 2025 stores.
Main topics discussed:
- Impact of e-commerce development on Decathlon's performance
- General strategy
- Customer experience focus, NPS measurement
- E-commerce revenue share and growth strategies
- Delivery times and methods, 365-day return policy
- Marketplace: KPIs, features, future outlook
- Mobile app: winning strategy, next steps
- Competitors, good-enough service level
- Purchasing behavior of Czech customers, EU regional differences
- New concept of smaller stores
- In-store digitalization, AI in CX
- CDO’s responsibilities, online vs. offline sales
- Centralization pros and cons
- E-commerce platforms
- Unique company culture
- 5 quick personal questions to conclude
✅ Všechny epizody najdete na https://exec.shopsys.cz/podcast
Líbil se vám tento díl? 🩵
Máte zpětnou vazbu nebo tip na dalšího hosta?
Napište nám tady nebo na exec@shopsys.com
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EXEC Talks pro vás vydává Shopsys - jednička v tvorbě středních a velkých e-shopů na míru 🛒
Chcete více kvalitního obsahu? Přihlaste se k odběru magazínu pro e-commerce managery na 👉https://exec.shopsys.cz/👈
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