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The Framework That's Changing the Game In Brand Storytelling with Park Howell
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Manage episode 351654079 series 3429762
İçerik Jason Cercone tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jason Cercone veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Top 3 Takeaways From This Value-Packed Conversation:
- "You're never too old to learn, you're never too old to make major mistakes, and you're never too old to just go for it because it's amazing what can come of it"
- You always want to tell your stories from the perspectives of your audience
- The And, But, Therefore method (ABT) is the DNA of story. If you can get this basic framework down, all of your storytelling will come together. ABT uses the three forces of story: agreement, contradiction, and consequence
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Click here for complete show notes
It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, expand your network, and much more. Click here to learn more
MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 134 of Evolution of Brand
- An inside look at how Park's brand has evolved over the years
- Brands that have transitioned to storytelling and it made all the difference for them
- Was there a pivotal moment that brought brand storytelling to prominence as opposed to traditional forms of advertising?
- Where brands are falling short with storytelling
- An in-depth look at the ABT storytelling framework
- Park and Jason build an ABT framework for Evolution of Brand
- How to find the one word that will serve as the lynchpin for all your storytelling efforts
- In the 3-second culture we live in, how to create impact with short stories
Learn more about Evolution of Brand at evolutionofbrand.com
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