Natasha Lytton, Vincent Touati-Tomas and Jeroen van Dornik on marketing in venture capital | E316

EUVC

Welcome back to another episode of the EUVC podcast. Today, we are discussing all things marketing in venture capital, such as:

• narrative development
• thesis development
• measuring marketing activities
• content creation for a VC firm
• positioning and its role in fund strategy
• AI impact on marketing & future trends in 2024

Our guests for this talk are Natasha Lytton, Director at Seedcamp, Vincent Touati-Tomas, Head of Marketing at Northzone, and Jeroen van Doornik, aka JD, among friends, co-founder & General Partner of Pacenotes.Before diving into the podcast itself, we also want to mention that we have already published two episodes on a similar topic with Natasha and Vincent that you can check out on EUVC.
Go to eu.vc for our core learnings and the full video interview 👀
Chapters:
00:02 Marketing in Venture Capital
04:39 Crafting a Unique Identity for VC Firms
06:20 Balancing Differentiation and Credibility
15:12 Marketing Strategies for Emerging Managers
17:37 Thought Leadership and Thesis Development
34:06 The Role of AI in Venture Capital
36:35 Privacy and Confidentiality in AI Usage
37:29 The Role of AI in Content Creation
38:36 Using Templates and AI for Productivity
40:10 Data Ownership and Privacy Concerns
43:12 GDPR and Its Impact on Marketing
45:05 Challenges in Marketing Strategies
48:53 Brand and Strategy for VCs
53:14 Measuring Marketing Effectiveness
58:44 Reputation Management in VC Firms

• 01:07:08 Transparency and Performance in Venture Capital