Take Your Dental Business to the Next Level with Higher Sales

Entrepreneurial Dentist Podcast with Avi Weisfogel

Today’s thought from Avi Weisfogel is more about how you're going to get to the next level. Avi talks about the importance of sales and sales leadership to bring your dental business to the next level. Learn more about Dental Sleep Medicine and Avi Weisfogel's Dental Sleep MBA, dental coaching program
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Transcript of the Video and Podcast:

So we're putting together a really neat sales and leadership summit. This is the first of many of these to come. What is business in general? Any business, no matter what business you're in.

Sales rules, high sales cures all. If you're doing a lot of selling, you're doing well. Now as a dentist, maybe selling seems to you a little bit different. Why? Because people are coming to you asking for your expertise and so you're selling them. But how many patients. Sold. Did you sell a crown too?

So you're not thinking of yourself as a salesperson. So. How do we then create a salesperson out of someone who doesn't consider them to be a sales person? And this is what we want to help you do. Let's talk about leadership. Turning dentists into leaders right now. This is one of the things that most, and the struggle is staff, staff turnover.

Uh, getting staff to do what you need them to do, what you're asking them to do, getting them to do it. Uh, and be happy to do it. You know, getting peak performance out of your staff. I've seen a lot of dentists who have staff like the same three staff members for 45 years, and typically those offices, coast money is of zero concern whatsoever.

We'll start focusing on the fact that in order to produce, let's say, 100,000 a month, you first need to produce 50 what did you do that got you to produce that 50,000 and what behaviors can you repeat that will allow you to get to a hundred. So you've got to do different things to get you there, but you got to focus in on the ones that are working and do more of the same.

Whatever's working, keep doing it. Chances are things will end up exactly where you want them to. Eye on the prize guys. Goals systems get you everywhere, right? So I was speaking to someone today. We were talking about how, you know. Slow and steady can win the race when it comes to sleep. Dental, sleep, medicine, which is where we worked.

Sure, you have to be slow and steady because if you try to rush it, nothing will come faster. But if you're repeating the same steps lowly. And they're not steps that make sense regardless of how frequently you do it. Probably not going to get anywhere. So what do you do? Slow steady goals, system coaching to take you to that level.

That wins out every time. Have a great day!

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