Validate Product Ideas using Prelaunch with Narek Vardanyan

End Hype with Callye Keen

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İçerik Callye Keen tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Callye Keen veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Species Unite

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Andrew Stein: Living with Lions 46:39

12 gün önce46:39

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46:39

“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…

2 yıl önce 28:24

MP3•Bölüm sayfası

Narek founded The Crowdfunding Formula helping people launch products through platforms like Kickstarter and Indiegogo. From that experience, he developed a prelaunch platform for creators to validate their ideas with customers.
We discuss why success requires testing, why entrepreneurs get pricing wrong, and why the best designed products do not always win.
Learn More
https://prelaunch.com/
https://www.narekvardanyan.com/
https://www.linkedin.com/in/narek-vardanyan/

135 bölüm

#MBA #Entrepreneur #Business #Callye Keen #Entrepreneurship #Ecommerce #Product Development #Hardware Startups #Manufacturing

Validate Product Ideas using Prelaunch with Narek Vardanyan

End Hype with Callye Keen

published 2 yıl önce

Paylaş

MP3•Bölüm sayfası

135 bölüm

#MBA #Entrepreneur #Business #Callye Keen #Entrepreneurship #Ecommerce #Product Development #Hardware Startups #Manufacturing

Tüm bölümler

1
Leadership Traits Entrepreneurs Need to Develop Strategic Partnerships 24:36

2 years önce24:36

24:36

Entrepreneurship is an exciting and rewarding career path, but it also requires a great deal of hard work and dedication. In order to succeed, entrepreneurs need to develop certain leadership traits that will help them build and maintain strategic partnerships. These traits include communication, collaboration, trust, flexibility, vision, and resilience. Communication Communication is an essential leadership trait for entrepreneurs. Effective communication skills are key to building and maintaining strong relationships with customers, partners, and other stakeholders. This includes being able to clearly articulate goals, objectives, and expectations and to listen actively to the needs and concerns of others. Getting started Start a podcast Learn to speak Collaboration Collaboration is also an important leadership trait for entrepreneurs. By working together with partners and stakeholders, entrepreneurs can create more effective solutions and achieve greater success. This requires the ability to build consensus and to understand the perspectives of all parties involved. Collaboration goes beyond management Collaboration means exchanging ideas and responsibilities Getting started Create content with someone Join a community Mentor someone Help plan an event Trust Trust is another important leadership trait for entrepreneurs. Building trust with partners and stakeholders is essential for successful collaboration and for creating long-term relationships. This includes being honest and transparent and demonstrating a commitment to the partnership. Getting Started Be reliable. Be consistent. Add value in a clear, measurable way. Make people people money Flexibility Flexibility is also an important leadership trait for entrepreneurs. The ability to adapt to changing conditions and to respond quickly to customer needs is essential for success in the business world. This requires being open to new ideas and approaches and being willing to take risks. Getting Started Learn PDCA Allocate a portion of time and energy to risky experiments. Learn to execute, analyze, and adjust. Get more comfortable with the unknown and being wrong. Vision Vision is another important leadership trait for entrepreneurs. A clear vision of the future is essential for setting goals and creating strategies to achieve them. This requires the ability to think creatively and to identify opportunities for growth and expansion. Getting Started Understand your North Star … the why Create a massive goal Work with a coach or mentor. They will ask uncomfortable questions. Communicate with employees and collaborators your shared destiny Resilience Resilience is a critical leadership trait for entrepreneurs. The ability to bounce back from challenges and setbacks is essential for success. Nothing ever goes perfectly as planned. Even success can break a business system. Success requires having the mental toughness and determination to stay the course. You will have challenges Business success is a partially a game of attrition. Your competition quits. Getting Started Do Hard Things…

1
Validate Product Ideas using Prelaunch with Narek Vardanyan 28:24

2 years önce28:24

28:24

Narek founded The Crowdfunding Formula helping people launch products through platforms like Kickstarter and Indiegogo. From that experience, he developed a prelaunch platform for creators to validate their ideas with customers. We discuss why success requires testing, why entrepreneurs get pricing wrong, and why the best designed products do not always win. Learn More https://prelaunch.com/ https://www.narekvardanyan.com/ https://www.linkedin.com/in/narek-vardanyan/…

1
Licensing Ideas and Partnering with Top Brands with Stephen Key 22:48

2 years önce22:48

22:48

Stephen Key is the world’s leading expert on how to license a product idea and a 2018-2019 AAAS-LemelsonInvention Ambassador. As an independent inventor, he achieved repeat success commercializing products ranging from simple novelty gifts to complex packaging innovations. He is currently the patent strategist for Fishbone Packaging, the environmentally-friendly solution for single-use plastic rings. In 1999, he cofounded inventRight, the coaching program that has taught inventors from more than 65 countries how to harness the power of open innovation and the licensing business model to bring their ideas to market. He is the author of One Simple Idea , Sell Your Ideas With or Without a Patent , Become a Professional Inventor , and Licensing Ideas using LinkedIn . To help creative people become profitable inventors, he has written more than 1,000 articles for Forbes , Inc ., and Entrepreneur magazines and published over 900 videos on his popular YouTube channel inventRightTV. Links Personal website — https://stephenkey.com inventRight website — https://www.inventright.com YouTube channel — https://www.youtube.com/inventRight/ One Simple Idea — https://www.amazon.com/One-Simple-Idea-Revised-Expanded/dp/1522690379 LinkedIn — https://www.linkedin.com/in/stephenmkey/ Twitter — https://twitter.com/stephenkeymedia Forbes — https://www.forbes.com/sites/stephenkey/ Inc. — https://www.inc.com/author/stephen-key Entrepreneur — https://www.entrepreneur.com/author/stephen-key…

1
10X Abandonment Revenue using MarTech with Adam Robinson 37:29

2 years önce37:29

37:29

What if you could reach out to the people who add products to their cart but never log in and do not buy? That is only the start of what Retention.com enables e-commerce brands to do. Adam Robinson discusses - Using data to resolve deliverable, emails from web traffic - Growing his company without investment or paid advertising - The value of partnering and collaborating with other SaaS tools Learn more: https://retention.com/…

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Using Social Media for Collaboration and Partnership with Julie Traxler 48:06

2 years önce48:06

48:06

Special edition of End Hype. Callye Keen brings on friend and small business business expert Julie Traxler to co-host. They talk - Using social media to build relationship - Why followers don't always matter - The silly, toxicity of the "bro entrepreneur" attitude Learn more about SB Pace: https://www.sbpace.com/ https://podcasts.apple.com/us/podcast/bizquik/id1529912942…

1
Winning Product Ideas from Listening to Customer Pains with Ken Okazaki 38:25

2 years önce38:25

38:25

While running a well-known video editing agency, Ken Okazaki consistently heard from customers about the pain of setting up record content. Go Box Studio was born from those conversations. Ken teaches us about 1. How join and participate in communities 2. How to involve customers in development 3. Why learning technical skills creates better products ... and more Learn more: Go Box Studio Ken Okazaki on IG Content Capitalist Podcast…

1
Building Community, Pitching Investors, and Developing Partners to Launch with Dawn Myers 44:27

3 years önce44:27

44:27

Dawn is a perfect case study in the power of developing relationships to launch a product and build a brand. We discuss: - Aligning passion to a mission bigger than you - Participating in community and engaging important conversations - The benefits and levels of pitching to win money, mentors, access, and investors - How partnerships with massive corporations work and how they change your business Learn more about Dawn and The MOST https://www.instagram.com/dawndoesthemost/…

1
Increase Customer Retention and LTV Through Email Marketing with Jess Chan (Longplay Brands) 40:35

3 years önce40:35

40:35

Longplay Brands focuses on brands who are in it for the long play. Jess Chan provides expert insights in keeping customers engaged by building relationships with them through email and SMS. Struggling brands are obsessed with lowering customer acquisition costs by a couple of percentage points. Great brands obsess with the entire lifecycle of engaging customers. Learn more: https://www.longplaybrands.com/…

1
The Path to Making Money Online and Building an Audience with The Utopia and Wiz of Ecom 33:26

3 years önce33:26

33:26

Callye Keen talks to the mysterious Wiz of Ecom about the value of attention, building audiences, making money online, how starting an agency leads to launching a successful ecom brand, and why we should all give Twitter a second look. Learn more about Wiz of Ecom Twitter: https://twitter.com/wizofecom The Utopia: https://www.theutopia.io/…

1
Getting Clarity on How to Grow a Product Business 17:11

3 years önce17:11

17:11

Lack of clarity plagues entrepreneurs. End Hype answers any question submitted by listeners. The most common questions people have lack enough focus where answers can have any meaning. How do I grow my business? How do I increase my product sales? What is the best strategy to market a product? These questions are common but general questions can only receive general answers. In this episode, Callye Keen explains a simple framework for getting clarity and asking better questions so you can grow your product business.…

1
Mastering Amazon FBA - Winning Products, Listing Optimization, PPC with Mina Elias 54:57

3 years önce54:57

54:57

Amazon accounts for almost half of all e-commerce sales. How to you succeed on a massive platform? How do you use the platform to create a brand? Mina Elias is the founder of Trivium Group. Their goal is to be the last Amazon agency you ever hire. Mina uses his experience as a successful brand owner and experience from help 100s of Amazon sellers to tell us the best strategies working today. Learn more https://triviumco.com/ https://www.instagram.com/theminaelias/ https://www.linkedin.com/in/mina-elias-52313772/…

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Viral Video Marketing and Growing Unicorns with Benton Crane Harmon Brothers 36:38

3 years önce36:38

36:38

What if you could create a piece of content so good everyone watches, buys, and shares? Harmon Brothers have created some of the most memorable viral video ads including Squatty Potty and Purple mattresses. Benton breaks down how the philosophy of Harmon Brothers goes beyond creating great videos but focusing on growing customers into unicorns. Learn more https://harmonbrothers.com/home Raising Unicorn Podcast https://podcasts.apple.com/us/podcast/raising-unicorns-a-harmon-brothers-podcast/id1462554440?uo=4…

1
Growing CPG Product Businesses with Celebrity Partnerships 37:05

3 years önce37:05

37:05

Ryan Lewendon is a Partner at Giannuzzi Lewendon, a premier boutique law firm that focuses on the representation of privately-held, high-growth consumer products companies. Since 2007, Ryan has focused his practice on helping innovative consumer products entrepreneurs grow their companies by navigating both the day-to-day hurdles and the tent-pole obstacles and opportunities a consumer products company must navigate on its way towards an acquisition. Ryan discusses working with Vitamin Water, Body Armor, and other major brands from inception through acquisition including collaborating with celebrity partners to enable rapid growth. Learn more about Ryan Giannuzzi Lewendon - https://gllaw.us/ Naturally New York - https://www.naturallynewyork.org/…

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What Separates Successful E-Commerce Brands with Alex Fedotoff 48:17

3 years önce48:17

48:17

Callye Keen and Alex Fedotoff talk about why some some entrepreneurs succeed against all odds and others crumble with every advantage. The episode covers a range of topics from mindset to action to partnerships. Alex runs a 30 million-dollar e-commerce business and coaches through his group E-commerce Scaling Secrets. Learn more: Program: https://www.ecommercescalingsecrets.com/ YouTube: https://www.youtube.com/c/AlexFedotofff Instagram: https://www.instagram.com/alexfedotofff/…

1
Innovative Branding and Marketing Strategies with Coca-Cola 28:10

3 years önce28:10

28:10

Kate James (Digital Commerce Marketing @ Coca-Cola) provides explains breaking through the noise with collaborative limited editions releases and experiences.

End Hype with Callye Keen

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Dirty Dough and Real Business Growth through Franchise Sales 25:48

3 years önce25:48

25:48

From selling solar to selling cookies, Bennett Maxwell breaks down his growth in the cookie business. Focusing on business processes allows him to franchise the business scaling from a single operation to selling 120+ locations. Learn more about Dirty Dough Cookies: https://dirtydoughcookies.com/

End Hype with Callye Keen

1
Building a Recession Proof E-commerce Business 13:09

3 years önce13:09

13:09

Part of me hopes I am wrong but recessions are inevitable. The US has avoided a true recession for a long time. In this episode, I share what am I doing and what am I coaching clients to do to thrive I cover ... General Strategies Having a Purpose-lead Business Staying Relevant with Positioning Capturing Imagination and the conversation Diversifying Sales Channels and ... a little on the Judo of Market Dynamics This episode is fast. I want to lay the groundwork for other highly tactical episodes coming to help you build a recession proof E-commerce business…

End Hype with Callye Keen

1
Product Research to Validate Winning Products 16:57

3 years önce16:57

16:57

Product Research to Validate Winning Products You are in the shower, you got struck by some random idea. You got hit by Zeus's lightning bolt. ... And years of your life are just gone down the drain OR You're gonna be a millionaire. You had a million dollar idea. It's gonna skyrocket to the moon. All of your hopes, your dreams, your desires, your wildest fantasies are about to come true because you have just come up with a winning product idea. Well, probably neither of those things are true, but I wanna step through a very simple process.…

End Hype with Callye Keen

1
Losing Everything and Starting Ecommerce from Scratch 24:41

3 years önce24:41

24:41

What would I do if I started from scratch? If I lost everything, I had no money. Find out in this episode

End Hype with Callye Keen

1
From Amazon to Outsourcing to Acquisition with EcomBalance 25:37

3 years önce25:37

25:37

Nathan Hirsch and Callye Keen talk through the evolution of business, stacking skills, and the power of outsourcing. EcomBalance https://ecombalance.com/ Outsource School https://www.outsourceschool.com/

End Hype with Callye Keen

1
How to Grow your Sales with our Community The End Hype Movement 15:58

3 years önce15:58

15:58

You want to launch and grow your product business. You want to have a brand. You want to turn that idea into something that impact your life and community. Maybe you have massive goals, maybe you're just having an obstacle you want to tackle today. Focus and follow what I tell you... In this episode, I have something very special to share. I know this sounds wild, but the technique I use to presale $700 fidget spinners is the same simple technique. I consistently use to sell eight figures of my products to the biggest companies on earth. If you listen to the show regularly, I share the lessons and strategies that I've learned. But the show is short. I try to make topics more entertaining. I bring on guests, we chop it up. But in the end to really teach you how I need to go in depth. We need to communicate. We need to collaborate. We need to ask each other difficult questions to get simple answers. Here's the deal. I, my clients, my partners are taking advantage of new opportunities in sourcing and marketing to build new products and to grow product companies. Without years of engineering experience or millions of followers or some rich uncle showering you with cash. When you click on the link in the notes Redbluecollective.com/movement You can watch the testimonials if you are that skeptical. But look. For any business or product or idea someone has already earned an audience who would want to buy. Why not let them sell. It for you. Instead of posting to social media every 10 minutes, instead of paying the skyrocketing costs of ads, instead of hoping some hot influencer goes viral. You create a legit brand, you sell premium products. And you sell using other people's businesses. Sure. If you listen to the show and join the community, You'll improve your core direct to consumer business. If that's your thing. But I can help position you and your brand to have an army of salespeople, distributors offline, online retailers. This scales. This scales from working with small online brands to wholesale, to partnering with massive corporations companies. Putting you on a platform. For success. I want to protect you from the scammers and gurus selling drop shipping, Amazon automation and marketing gimmicks that we all know don't really get results. I want to share with you the secrets that I've learned in a special private community called The End Hype Movement. We are laser focused on results. Growing your revenue. Membership to the end height movement includes weekly training driven by a roadmap of topics from you. Access to a vetted network of partners. We have product developers, manufacturers, access to capital consultants. And more partners coming. They're all just designed to solve your problems and speed your growth. I've got incredible guest experts, friends coming in sharing disruptive insights. We have a growing vault of training, videos and resources detailing exactly how to execute the specific strategies to grow your business. And yeah, a community of product owners to network and collaborate with on your business. It's pretty simple. I want to share with you what I've learned. I want you to be able to replicate that success. I want to share with you what I've learned over developing and manufacturing, hundreds of products for businesses of all sizes. gave me the opportunity to see how eight and nine figure businesses go from idea to growth, to acquisition. If you want support and advice from somebody with actual experience, this community is where I'm pouring my energy and attention focus is leverage. If I put more of what I do into one place, I can have greater impact. I'll see you on the inside.…

End Hype with Callye Keen

1
Growing an 8-Figure Business without Ads 28:25

3 years önce28:25

28:25

Austin Larson shares his experience growing an e-commerce business to 8 figures without ads. Learn More about Austin IG: https://www.instagram.com/driven2do/ FB: https://www.facebook.com/a.lars24

End Hype with Callye Keen

1
High Competition and the CBD Market 30:04

3 years önce30:04

30:04

On this episode, Callye Keen brings Weston Wenner to give real insight to winning in a competitive industry. We talk CBD and snakes. Learn more about Weston CBD: https://any1cbd.com/ IG: https://www.instagram.com/wildfire_retics/ YT: https://www.youtube.com/channel/UCNkwPYAFrDVI4HQP2s1MjIQ

End Hype with Callye Keen

1
Followers Don't Matter and Customers Mean Everything 55:22

3 years önce55:22

55:22

Welcome back to the End Hype podcast. In episode 112 Callye Keen welcomes back Julie Traxler, co-founder of SB PACE to dispel the myths around followers. There is a misconception that there is a direct correlation between followers and customers. That correlation doesn't exist. 10,000 followers does not equate to 10,000 paying customers. And at the end of the day, that’s what you need, paying customers. Paying customers means everything in business. Followers don’t matter. Listen in as Callye and Julie talk about alternative methods to social media marketing, and why someone who is watching you on social media platforms is more likely to buy from you than someone who is actually following and engaging with you on social media and social networks. And you’re more likely to make a purchase during a product launch from someone and then start following them to support a product or service you like than you are to follow someone and then make a purchase. It’s not a straight line from follower to sale. [10:03] Get out of your head You've created some kind of crazy obstacle and you say if I do these things, then I'm going to be ready to offer something to my audience. I can tell you that you're just adding risk. And you're also building up an audience that doesn't know you're about to offer this thing. It's all in your head. You're complicating the product development process. [10:57] What are you afraid of How many people do you think are afraid to move off of social media as the marketing tool for their company because they're uncertain. Either they're afraid of the work effort to go someplace else. Or because they are afraid that maybe they don't actually have something that people want to buy? What if the fear is they will never make revenue, so they don't try? [12:34] Who already has the attention of your audience If he wanted to do this through social media, he'd have to create a Facebook page or start polling people, find all the Facebook groups created and start messaging. He'd have to do the whole social media thing from scratch. Now using the simple techniques that I use, we just went to the bike shop. Get in front of where the traffic already is. People in a bike shop, what do you know about them? Right off the bat. They like biking. They have a high intent ratio of purchasing like products. [17:00] Know your customer You have to go where your actual customer is. I think a lot of people don't know where their customer is though, because they don't know who their customer is. Yes. So we dial it all the way back. And that's why I shared a new benchmarking tool that we're working on. [18:03] Partnerships Then I show them what you could do with B2B, what you can do with partnership deals. And it’s this lightbulb moment, “I'm missing this whole other side of my brain”. [19:52] Ideal customer That is not how things went, it was tons of networking to get in front of people, talk and figure out who our customer is and how we talk to them. How do we get specifically in front of that person and talk to that ideal customer versus everybody in the universe and hope that what we're saying resonates with the person we want to work with. “People don't care enough about you to get offended at something that you do. And if they do, if you're living so rent free inside of somebody's head that they're obsessed with stuff that you do, they weren't going to be a customer in the first place there. You're not going to convert the unconvertible.”…

End Hype with Callye Keen

1
Product Launch and Brand Breakdown Live (Part 2) 34:11

3 years önce34:11

34:11

Welcome back to the End Hype podcast. Today is Part 2 of Product Launch and Brand Breakdown with host Callye Keen. If you missed part 1, check out episode 110. In today’s episode Callye continues the conversation with business coach and operations expert, Julie Traxler of SB PACE, Tim Kincer and Logan Sanburn of Timberwolf Supply Co. In Part 1 we talked about the importance of your business name, the power of telling stories, how to build an audience, and how money doesn’t solve problems, it just buys you speed. In part 2 we talk about leveraging other people's products, why it pays to care more about your audience, brand development, marketing strategy, brand strategy, and speed to market. [00:25] Planning horizon Right now, because you don't have a brand, if it takes you more than a couple of weeks to get a prototype in hand, your idea is too complicated. If you have to invest more than a handful of dollars in it, it's too expensive. [01:25] Develop better products I come from a product development world. And in that world, we think of everything as prototypes. And what a prototype's job is to reveal and answer questions. It's to reveal the gaps in our knowledge so we can make a better version of it. It's to help develop a solid product roadmap. Maybe improve an existing product. [02:22] Traction products I have a different strategy I think works for physical products better. We've had clients make millions of dollars in a strategy called traction products. It's a tremendous tool to acquire new customers, clarify your target market, and get wins in the early stages. [03:01] Other people’s products This is why I like beauty products. I like supplements because there's whole companies that provide white labeling and co-packing for you. You don't have to have an infrastructure business. You don't need to follow a product development process. You can focus on white label products. You can look across the market for product ideas. [08:59] Care more When you actually care and actually know your audience, it's really easy to step into that role of saying this is what I would want and reasonably assert that other people would want it as well. [14:34] Think fast and scrappy A big mistake that people make is making a walled garden for their business. They think it's gotta be perfect before releasing it, having a really cool website and an awesome logo. When in reality, for a lot of supplements and supplement companies that are starting, it looks like getting a vile of stuff in a white jar. We need to start thinking fast and scrappy. [17:35] Communication Communication breeds clarity. If you can't communicate your brand, it's very hard to do any type of meaningful marketing or any type of B2B sales. [21:43] Customer acquisition In general, acquiring a customer is getting more expensive. So then if you look at your costs and your margins, especially when you're starting, it's a really easy way to lose a lot of money. [24:31] I want you to think about this, how are you going to acquire a customer? Where are they going to buy from you? What's going to capture their attention on that platform? And once you can answer some of those questions, we can back into what you can do. “Businesses are here to make money and a business should be making you money and giving you freedom.”…

End Hype with Callye Keen

1
Product Launch and Brand Breakdown Live 33:03

3 years önce33:03

33:03

Welcome to End Hype podcast. Episode 110 is Part 1 of a two part podcast where Callye Keen welcomes back business coach and operations expert, Julie Traxler of SB PACE. Together, Callye and Julie introduce the upcoming product launch that Tim Kincer and Logan Sanburn have been working on since the fall of 2020. Tim and Logan love the outdoors, and during a hunting trip to Colorado found an opportunity in the market with pre-packaged foods marketed towards outdoorsmen. Current products are not optimal for fueling our bodies, and Tim and Logan have a plan to solve that gap. Solving that problem during a worldwide pandemic proved difficult. Supply chain issues were the tip of the iceberg. With so many people going into “prepper” status and building up their “end of the world supplies”, it made it impossible for a new small business to gain traction with production companies. The demand for pre-packaged food production caused Tim and Logan to get creative, and resulted in the creation of a second product development opportunity, a nootropics drink stick. [11:00] Your business name Your brand is what someone else tells someone else it is. It's the story about you when you're not in the room. Your company name can be totally made up. It could be nonsense. As long as somebody can remember what it is, they can write it down and they can spell it when you tell them over the phone. [15:25] The power of story Our brains are hardwired from primitive times to remember things in terms of stories. And we are incredibly selfish beings. We only remember things relative to ourselves. So stories allow us to be Harry Potter, right? [18:39] Audience over everything So most people that start a business spend money, but then they don't have an audience. And they think that if they have a product, then they will be able to get an audience, which is exactly wrong. It's precisely the opposite. [21:52] Money doesn’t solve problems Money doesn't solve problems, it buys you speed. This is the biggest mental problem that people have. I make all kinds of wild things. And in every one of those cases where the business is successful, we incrementally grow that brand and audience with a solid launch strategy and brand development. [25:01] Start small How do I monetize my audience? Get a bigger audience, first of all. Second, you have to know what they want. It starts with building a very small group and talking to 10 people that are my target group. Have a strategic marketing plan, an email marketing strategy, build your email list, and talk to other entrepreneurs. [31:01] Build an audience Somebody already has enough of your audience where you can make a million dollars in a month. Being able to describe your brand, describe who you are, telling your story well enough to get that one deal because that one deal will change your life and change your business. “You're $1400 bucks in. You're a 301 redirect away from a more memorable brand. All of the advice I have is because I've already made this mistake or I've already worked with somebody where we have encountered this mistake over and over again.”…

End Hype with Callye Keen

1
From Passion to Product Brand with Viking Coffee 31:30

3 years önce31:30

31:30

End Hype with Callye Keen

1
Creating Business Resilience or Building Failure 18:41

3 years önce18:41

18:41

Create resilience or prepare for failure.

End Hype with Callye Keen

1
Growing the Family Tortilla Business with E-commerce 29:00

3 years önce29:00

29:00

Callye Keen sits down with Chalo Hernandez of El Paso, TX. Chalo and Callye share experiences of growing up in family owned product businesses. The challenges. The opportunities, and how that experience has shaped their career paths. Chalo’s parents immigrated from Mexico, and started Tortilleria Cuauhtémoc, their food based business with nothing more than a dream and their credit cards. Now Chalo begins the process of taking over the business that has been in his family since he was eight years old. Over the past 20 years that business has grown from nothing to 40 employees, six delivery trucks, and over 250 regular accounts. Their products are special because they have no preservatives in them. There is nothing to extend the shelf life, which makes logistics a key component of their success. As Chalo moves into that role he created an online store and has set a goal to ship their fresh tortillas and chips to all 50 states before the end of 2022. [04:16] Family business before all else In middle school we would have parent teacher conferences and 99 percent of the time my parents wouldn't be able to attend because of the business. They were grinding it out. I would see my friends go out to the mall and I would call my parents, "hey, can I go with my friends? They are going to go hang out." And that was just not allowed because I had to work in the family business. There was always a need for more corn tortillas and flour tortillas. [07:23] No need for a resume Friends don’t understand when I tell them I don’t have a resume. I’ve never needed one. I’ve never been on a job interview or filled out an employment application. I’ve never had those experiences, yet I’ve interviewed lots of people for jobs in our company. It’s always been the family business for me. Even before my formal education was complete, I knew I would be working in a legacy business. [10:00] Employee mindset People will bring the employee mindset into their business. “I'm going to be my own boss. I'm not going to have to answer to anyone.” The reality is every employee is your boss. Every customer is your boss. The bank's going to be your boss. All you've done is sign up for every single person in the world to be your boss. [11:08] How do you sell tortillas? We’ve built this business without paid ads or an intentional marketing strategy. The quality of our products and word of mouth have been the biggest factors in growing the business. It’s only recently that we have started focusing more on social media and marketing. We’ve grown because we care about our customers and our quality. We make a thicker tortilla, which makes for a better experience. [14:21] Layering success As a business, how can you take what’s already working and layer new success on top of that? Subscriptions are one way to layer success. [22:38] Start with the end Start with the end in mind. Understand what you want the company to grow into.. How do you want it to look? How many employees? How many locations? Start building in that direction or you’re going to end up somewhere you don’t want to be. Don’t leave it up to chance. “It sounds like magic, but it is a harsh reality. The thing that you want, you couldn't keep it if you got it, because you're not the person that would be able to run with it. Yet.”…

End Hype with Callye Keen

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Email Marketing for Winning Versus Annoying 29:09

3 years önce29:09

29:09

Welcome to End Hype podcast, in episode 106 Callye Keen is sharing some hard truths for entrepreneurs to hear, and they all center around email marketing. If you’re a coach or a knowledge worker it’s easy to understand the strategy behind growing a list and sending out lead magnet offers. But for product based businesses, an email list strategy can be confusing. It takes more than sending out regular newsletters to your list, and then hitting them with an offer when you have a new product launch. “Email marketing is both a powerful tool and it's an archaic annoyance.” [03:26] Email enhancement Email is still very powerful, but how, and when can you deploy email to enhance the customer experience and enhance revenue? Let's put this in simple terms. How can we make money with email, make happy customers instead of annoying people? [05:43] The customer journey Here's the big challenge: create an email that's worth reading, great headline, great hook, great content. It requires effort. It requires creating a customer journey. Most people don't want effort. They want magical thinking. They want silver bullets. They want to be able to slap and smash their product in somebody's face over and over again until they purchase it. [09:54] Lead magnets If you can figure out what your customer is trying to do, what their goal is, you can make a cheat sheet, an ebook, a guide that helps them mentally process what they're trying to do. Maybe it's a review. Maybe it's all the different products that they need for their camping trip. Maybe it's everything that they need to cook that perfect first date meal. I don't know what you sell, but you can definitely produce a lead magnet. [12:18] Strong relationships I really like the idea of starting relationships off in a strong way. If I can help somebody achieve what they want to achieve, I can send emails that contain a lead magnet that puts me in the best situation. It also puts me in a really great situation to explain the context and value of that specific product or our product line, and then give them a call to action to purchase it. This improves conversion rates and helps build a successful brand. [14:21] Newsletters are trash Do I enjoy getting newsletters in general? The answer is no. Why do people do it? In theory they are still more effective than nothing. In practice it's because email marketers don't care about your customer. If you're using an email marketing agency, they don't care about your customers. If you use this tactic, you don't care about your customers. Customer feedback and open rates will confirm this. [20:30] Meaningful emails If it's supporting something that's important to those people, to your customers, you can fill them with positive energy, with happiness. Something that will motivate them to share it out, to spread your message. It's not going to be a discount. It's not going to be because you hammered them with a newsletter every week. It has to be something that goes to their core values. Those emails result in customer interaction with your brand. Consumers will share that on Facebook. “Your emails. They annoy everyone. They prevent people from purchasing.”…

End Hype with Callye Keen

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Contrarian Thinking to Destroy the Myths of Entrepreneurship 23:23

3 years önce23:23

23:23

When you hear some amazing piece of fortune cookie coaching, does that phrase unlock new thoughts and modes of being or is it BS? Is the opposite equally true? What if the biggest opportunities in life were from thinking the opposite as the trending "truth"? Contrarian Thinking provides exactly this approach.…

End Hype with Callye Keen

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Predicting the Social Commerce Explosion 18:31

3 years önce18:31

18:31

Learn how social selling is changing ecommerce. How will you prepare and take advantage of this growing mega-trend?

End Hype with Callye Keen

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The Future of Ecommerce - Shopify Trends 20:14

3 years önce20:14

20:14

End Hype host Callye Keen dives into the future of e-commerce, looking at Shopify trends. It’s hard to believe that e-commerce isn’t the leading way consumers buy. Online stores are so prevalent in our lives. Especially after the past 2 years, with more businesses online. E-Commerce is on the rise, and Shopify is the platform that most direct to consumer businesses use. Shopify recently released The Future of Commerce report, and they cover the same topics I cover in group coaching, in my Facebook group, and on this podcast. Today we’re going to talk about one of those trends, rising customer acquisition costs. A topic that includes brand messaging, brand strategy, and satisfying the market. “Direct to consumer competition is rising. Advertising costs are skyrocketing across platforms and brand building is helping attract and keep customers.” [01:44] Brand loyalty and product fit is a necessity Rising acquisition costs are forcing brands to foster long-term relationships with their customers. Actually building real brands. Getting off the addiction to paid ads. As e-commerce grows, as more big brands see e-commerce as their main channel, the competition for eyeballs is fierce. [04:01] Don’t blame iOS We could also try to blame the iOS update and technical reasons for why ads are getting more expensive. But I'm seeing this kind of cumulative effect because as ads work less, people are spending more to get less. Instead of people leaving the system, they're spending more money. Ad expense is increasing as its effectiveness decreases. [06:15] Long term strategy over short term gains If you think of spending money on ads as a brand positioning exercise at the top of your funnel, in which you continue to nurture a community of customers, you're going to win. [09:17] Measure what matters You need to figure out how to measure what's important to you. How many customers do you need to get? What's their average order? How many customers do you need to return? Who's opening up your emails? [10:20] Position yourself for success The long-term optimal scenario is to not spend any money on ads. Maybe on ads for growth or penetrating a new market, but best case scenario, no ads. Your product sells because people love you. They want what you have. And when you announce that it's coming, it sells out. That's what real product market fit looks like. [12:48] Try a marketplace Shopify suggests using marketplaces as both sales and marketing channels for your ecommerce business. A place where you can list your product and sell it everywhere. Amazon, Facebook Marketplace, eBay, and Etsy are great examples. This doesn't have to be your home base of operations. But if you're looking at additional channels to test, if you're looking at new channels to acquire customers, these people own the eyeballs. Marketplaces are an effective marketing strategy. [16:00] Differentiate If you want to build a brand it needs to be simple and memorable. Something people can remember so they tell others, but it needs to deeply resonate with who they are. You don't need everyone. The world is big. “Everything works until it doesn't, but the brand will always work. It is an eternal strategy. So you've got to figure out how to speak to somebody. Create differentiation, create a community, curate that community, nurture that community.”…

End Hype with Callye Keen

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Business Secrets from Two Years of Podcasting 15:14

3 years önce15:14

15:14

Welcome to the 2 year anniversary of End Hype Podcast. Callye Keen has led us through over one hundred episodes on product businesses. He's interviewed successful entrepreneurs, breaking down obstacles and big challenges early stage and existing product businesses face. Providing tips, tactics, and strategies. Everything you need to help you grow your business from product concept to product design to products to market. Two years goes by quickly. At End Hype we thought the podcast would be successful very early. We put in significant effort. We talked to people that host successful podcasts. We jumped into a mentorship group. We hired a top-tier coach. We put the pieces in place and it still took two years to make significant progress. It took a year and a half before we had a 10,000 download month in podcasts. That's a hallmark milestone in podcasting. Not a lot of podcasts have even a hundred downloads a month. We achieved 10,000 downloads in a month. We appreciate our subscribers and listeners. End Hype is a labor of love. End Hype provides us a way to communicate effectively on a large scale. [05:40] Continue the conversation You need to find a way to constantly communicate with your customer. That means you've got to figure out who your customer is and how they want to be communicated with. You need to continue the conversation, whether it's a one-sided conversation like we're having right now, or it's a proxy conversation where you come on this show. Communication promotes idea generation and product ideas. [05:52] No excuses allowed How are you communicating with customers? How are you bringing them into your world? How are you having a conversation and figuring out what the real problems are? The other takeaway from here is adaptation. What forms of communication are you leveraging? [06:50] Superior Product and Service Real entrepreneurs take excuses and use them as input data to adapt, to come out with a new strategy. If I can't go around the country and speak anymore. I'm going to go around the world and speak through this podcast. You can't excuse your way to success. Whether it's product management, advanced manufacturing or dropping an episode of your podcast on apple podcasts, you have to develop a strategy. [08:55] Failure is normal If you were to try a new strategy that you've never done before and you receive no guidance, no coaching, no mentorship and it just magically worked, that would be an extreme outlier. I'd love to hear that story. That's not the story of my life. I test things, they're a little broken, but I can see them starting to work.I learn and then pass that information on to clients. I pass that information onto you. Not everything that I do works. Even with advanced technical skills, I still fail. [10:25] Dig deeper When you find something that works, dig deeper into the knowledge. Find something that works and just double down. This will help you defeat that shiny object syndrome, because you want to keep contributing towards your business. Dig deeper. All the value in life is in depth and not breadth. [13:15] Seven figure business My goal is to provide the information that allows you to create a seven figure business. That's not an easy thing. That is a massive challenge, but that's the challenge that I hold in my head. That's my north star. “My mission is to put out the content that will help you take your idea and not just turn it into a product, but turn it into a product business.”…

End Hype with Callye Keen

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A Simple Product Marketing System for Real Businesses 24:15

3 years önce24:15

24:15

Silver bullets are for werewolves, not for businesses. Callye Keen digs into the myths around product marketing that set false expectations for entrepreneurs. While Callye is quick to point out that he's not a marketer trying to create the perfect offer, he's a product person who knows that in order to be successful he has to market and sell his products. He believes in and promotes collaborative growth, and has built a business development system around that philosophy. There are too many marketers who push fantasy when it comes to marketing strategy. Callye believes reality is paramount to successful marketing systems and an organization's growth. He recommends starting with an understanding of why you’re on a given social media channel. Then consider, once you become successful on a specific social media channel do you need to be on more channels? Understand the value before adding more social media platforms or changing strategy. Successful product development businesses need to create quality products, invest in partnerships and build systems around those things. If you’re a marketing expert, Callye recommends that you create something simple that can help people. Complex systems take a long time to plan and put in place. Ultra simple processes are scalable. Share information with small businesses to build credibility and add value. Marketing is all about attention. And most entrepreneurs need an easy way to get attention from the right people. They need qualified traffic from potential customers who trust your brand. [02:55] Myth #1: Working hard equates to more money More effort, hours and grind equates to results. There are people who work extremely hard, but that effort doesn’t necessarily match with revenue. [03:46] Myth #2: Everyone runs ads on social media Most “social media experts” aren’t experts at all. They run paid ads and claim huge results and then recommend paid ads as the solution to your growth problems. [04:49] Myth #3: Complexity and magic You’re just one ad hack away from success. Every failure brings you one step closer to success. Yes, there is learning in failure, but there isn’t one single silver bullet to fix your business problems. [06:50] Marketers aren’t good at marketing Crazy customer journey maps, bad market research and funnel shapes, conversions and other crazy data are easy to find. There’s an army of college educated marketers creating infographics designed to confuse people. Most marketers that I’ve met aren’t good at marketing, they are good at confusing people. [10:00] Attract and nurture Your product launch only needs two marketing activities. Attract and nurture. People in general take a long time to make a decision on high ticket items. Because you’re working on minimum 6-figure orders, you need to attract them and nurture them until they are ready to transform their business. Consistency in engagement helps to nurture. [14:15] Digital marketers are 5 years behind Social networking sites continue to grow in popularity. A Facebook group is risky because the ad costs are shooting through the roof and the organic traction is difficult. It’s a challenge to get people to engage in groups. The Facebook ads strategy was a great strategy 3 or 4 years ago, but not today. [16:00] Channel strategy You need three channels, and that’s it. You need a community channel, an authority channel and a partnership channel.…

End Hype with Callye Keen

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Dylan Cato - Viral Products and Selling Security 34:58

3 years önce34:58

34:58

How do you translate attention into customers into a growing business? Dylan Cato joins Callye Keen to talk about creating viral products, building a brand people trust and the value of selling security. Dylan is the co-founder and COO of Altor Locks, which creates the safe series locks. The world's only power tool proof locks. Altor's early stage product, a lightweight high-security lock, hit the market and they quickly realized there was a problem in the market that all other lock manufacturers had failed to solve. As their original product was becoming popular Altor learned that thieves were using power tools to cut through locks to steal high-end bicycles. Cycle enthusiasts were desperate to have their problem solved. Dylan knew they had the ability to solve the problem after completing some market research. The product concept designed was the introduction of the Safe Series Locks. The locks combine the world's best materials, technology, and innovative design to create unique products and build a brand people trust. They took their first Safe Series lock to Bicycling magazine, where a gear editor set out to cut through it. It took him over an hour with an angle grinder, which he had to change the blade 6 times, and he had to stop to charge the grinder. For context, you can cut through an average bike lock with an angle grinder in 20 seconds. “Do More. Worry Less.” [05:30] Innovation requires risk Anything that solves problems effectively, you have to be willing to take risks and put the product out into the market. If you want to innovate there is a certain element of risk because you are bringing something unique to the world. The product development process has to consider both risk and reward. [10:40] Crowdfunding campaigns versus pre-order on your website The company was built through Kickstarter, but the launch of the trailer lock was not a good fit for a crowdfunding platform, so we did a pre-order campaign on our website. We understood the market enough to know we would get a high conversion rate through our website. [15:05] Building a business through collaboration and partnerships Building relationships and collaborating in order to do more is a great business model. Proving out your products and processes is vital for scalability. Having partnerships allows for idea generation and expands the innovation process. [17:17] Viral growth Altor started the company in 2016 and didn’t become respected by the Lock Picking Lawyer until 2020. There were a lot of years and lessons learned in between there. Viral growth doesn't happen overnight. [19:50] Product development, innovation, and risk I was confident in the product, but the lockpick lawyer is the best lock defeating person in the world. Maybe he finds something we don’t know about and then we look terrible. With the high reward, there is risk. [24:15] Emotionally connecting with your target market The trailer lock is a divergence if you think of yourself as a bike lock company. If you think of yourself as an asset protection company, then the trailer lock makes sense. If you look at yourself as an assurance or safety outdoors company, then there is no difference in the strategy. “Imagine a bike lock on steroids. You can’t grind through it or cut through it. If I was stealing bikes I would skip any bike with an Altor Lock.” Learn more about Altor: https://altorlocks.com/ Watch Bicycle Magazine try to beat the SAF lock https://youtu.be/1HvMPh6JBBI Watch Lock Picking Lawyer review https://youtu.be/ixPFDFp8Cfo…

End Hype with Callye Keen

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Jamie Grove - From Million Dollar Product Launch to Business 39:51

3 years önce39:51

39:51

Jamie Grove and Hans Fex launched Mini Museum in 2014 via a Kickstarter campaign that out performed their initial $40,000 ask by more than 25x. Jamie and Hans raised $1.2 million in just 10 days, and that early stage Kickstarter campaign was only the beginning of their insane journey. Imagine an office that is filled with triceratops horns, samurai swords, pieces of SR71’s, and Steve Jobs turtlenecks. That’s just a sampling of what you would find at the Mini Museum offices. With a background in development, manufacturing, and fulfillment, Hans and Jamie set out to turn their million dollar product launch into a business. A business founded on interacting with customers, high quality products, and over delivering on customer expectations. A business poised for viral growth. When Jamie and Hans finished Mini Museum 3, they realized that every time they stepped up to home plate they had to hit a home run. They needed to make enough money to sustain the business for a year or more. “Manufacturing was our sweet spot. We felt totally comfortable. The question was ‘do we have enough stuff. Do I have enough stuff to make the units we need?’ That was our scary part.” [05:50 ]Leveraging your expertise We made calculations based on how much material we had. We didn’t worry about the product development process. At the end of the day that’s what we knew how to do. We knew how to scale up something, manufacturer and ship. A lot of people who get into Kickstarter may have never shipped a single thing in their life. [07:00] Being transparent with customers to increase brand awareness That first Mini Museum was really hard because there were just a handful of us. We had a short time window and we almost immediately announced a delay. We were always very open with our backers and worked hard to share information, which made everyone feel connected to our cause. [10:00] Our products make the world a smaller place When they get our specimens they ask why they are delivering with such care. And it’s because we care. We are going way above and beyond. We want to deliver something that is super awesome and will last for generations. [12:25] Leveraging someone else’s traffic to build brand awareness Part of the reason to use Kickstarter is to get funding but also to get an audience. Kickstarter is expensive money. Nothing beats selling a new product to your existing customers. If you make something that is great, your customers will buy it. [15:03] The importance of exceptional customer service for longevity You’ve been around for a considerable amount of time. How do you see the challenge of maintaining that business over time? Customer service. We work really hard to make sure that our customers are taken care of. [18:50] Reading the market, knowing what customers want, and making it work operationally Getting more customers on board and sharing more things, you have to get to a lower price point. So we moved to a single specimen model. [23:40] The importance of keeping your customers engaged If we were just doing Mini Museums we would only launch one every 18 months, what are we going to do with our customers in between? How many of them will move onto other things and not think about us anymore? Then you’re back into the cycle of acquiring customers. “There isn’t anybody doing what we do. We welcome competition though, because they are sharing science and history.” Learn more about Mini Museum www.minimuseum.com…

End Hype with Callye Keen

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Bill Strahan - Lessons from Serial Entrepreneurship 30:41

3 years önce30:41

30:41

“Being an entrepreneur is a race without a finish line.” Callye Keen sits down with Bill Strahan to talk about the lessons learned as serial entrepreneurs. Bill has always loved making things. From a very young age he has been building things. He started by taking things apart and putting them back together, eventually moving to creating new things. He once called his grandfather at 2AM to ask him about how to rectify a current. His grandfather patiently answered him and then asked if they could continue the conversation in the morning. Bill got into computers at the age of 12, and immediately fell in love with it. He veered into software, building a company and eventually selling it. He thought once the business was sold he would retire and enjoy life. He is definitely enjoying life, but he is hardly retired. He’s a serial entrepreneur. Bill and his wife Becky started a couple product based businesses, Armored Fitness and Bruce Charles Designs. Soon after launching Armored Fitness, Bill realized that he knew how to start software companies but product development was a different challenge. As a result, he’s spent the last 10 years learning how to run these businesses. He's focused on customer success, product development, and idea generation. [06:10] Personal development and the fidget spinner I didn’t know what I didn’t know. I came across a YouTube channel, and was watching welding videos. Through those videos I realized how helpful a lathe would be. I learned how to build really cool products as a result of educating myself on YouTube. [09:30] Continuous Improvement You can buy a lathe for a few hundred dollars and start playing with it. You can be creative and make something on day one, and something better on day two. And honestly a year later you can still find a way to improve what you’re making. The product development process is all about idea generation and product ideas. [13:35] Innovations as a result of necessity Sometimes you meet people and you immediately know that they attract good people. I started at a new CrossFit gym and the owner was one of those people. I ended up welding some things for him, and eventually built what would turn out to be the XPO Trainer for him. But I wanted something different because the old model sled was inefficient. I built something with resistance and a motor to support strength training. [15:55] Actions create opportunities We made expensive mistakes when we started. It took 6 or 7 years before we had a real company. It was a hard dark time, but I’m glad we persevered. The business analysis and product management part of the business were new for me with a product. [19:10] Don’t love your ideas too much You don’t get to decide if you’re cool. You can be perfectly satisfied with being you, but that doesn’t mean you’re cool. Cool is what other people think of you. That’s how products work. That’s how businesses work. [20:30] Products that require customer education are hard to sell There have been many times I have said I will never bring a product like our fitness equipment XPO Trainer to market again. In the early stages the XPO Trainer didn’t make sense to consumers. There was so much conversation to educate the customers in the early days. No testimonials. I had to find ways to improve processes around customer education. I quit trying to explain it and started telling people to try it. The product concept was a challenge. Learn More About Bill Strahan www.billstrahan.com XPO Trainer https://www.armoredfitness.com/ Get the Collaborative Growth Blueprint https://www.redbluecollective.com/collab…

End Hype with Callye Keen

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The Imposter Holding Back Your Growth 17:40

3 years önce17:40

17:40

“Be wary of anyone selling you help without a deliverable.” Callye Keen hits on a topic that he has a love/hate relationship with, mindset, personal development, and imposter syndrome. More entrepreneurs fail from inaction than they do lack of funds, and inaction can frequently be mapped directly back to imposter syndrome. We know the exact right thing to do and still not take action. Why? Fear. Fear of failure. Fear of judgment. Fear that everyone else can see that we aren’t ready. That we aren’t smart enough. Imposter syndrome holds us back in so many ways that it's hard to see. It stops us from asking for the sale, from sending an email, and from living. It’s prevalent in our business and personal lives. It also makes us vulnerable to the bloodsucking gurus that prey on uncertainty. Because we are so consumed with our own inadequacies we don’t realize everyone has them. Those who take action, who lean into their fears, they win. They recognize they are the biggest obstacle to their own success, and they address it. [02:44] Just start Around 2007 I started professionally using CAD and helping people reverse engineer simple products. I thought I'm not an expert in AutoCAD, but I started helping people design products. I took action knowing that abilities can be developed. [05:21] Imposter syndrome When I decided to go outside the walls of our business and start speaking at colleges, and other events. I wondered why somebody would listen to what I have to say about developing products. Why would someone want me as a mentor? Eventually I realized I'm not an imposter. [07:00] Fear of rejection Why aren't we just doing whatever the hell we want? Because we're not psychopaths. We're human beings. We're regular people. We're smart people. We see risks. Imposter syndrome is really just a version of that fear that you're going to be rejected. The only way to become good enough is to take action and gain experience. No one's going to come and magically save you. Mindset is the new psychology of success. [10:15] Experience comes from action Society says that growth is linear. When you approach next level opportunities, you think you don't have any experience running a $10 million company. You think you need a Harvard MBA. Well, the Harvard MBA is busy earning $150,000 as a mid-level manager at a consulting firm pushing paperwork. The Harvard MBA couldn't run that company because they don't have the experience. The experience only comes from action. The Harvard MBA needs to start a business to gain confidence. [12:30] Leverage communities for growth Very successful people curate and develop communities. If you want to meet other people that are doing amazing things join a group. There's a lot of entrepreneurship groups or development groups to choose from. Start your own mastermind. Develop your own community to meet people that are more successful than you. [14:37] Imposters everywhere Imposter syndrome is everywhere. It prevents us from building the right team. How can you talk at an event? How can you help your customers when you're not honest with yourself about where you are? How can you have a mentor relationship? Develop a new product line? The mindset you've created doesn't support growth. [16:20] No is easier than yes How are you going to deal with the rejection of all of the nos? How are you going to deal with the yeses? Because when you get a yes, that's when you really have to think, what am I going to do? Am I good enough? How am I going to pull this off? And this happens at every single stage from your product launch to the biggest collaboration that you can lock down.…

End Hype with Callye Keen

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Scott Alexander - Building a Craft Business 30:47

3 years önce30:47

30:47

Callye Keen talks about one of his passions, art. But not art in a traditional sense, art from the perspective that the world's not all about super technical products and building drones with AI. We have little pieces of art all around us, and in this episode Callye shares a different perspective on everyday art. Scott Alexander sits down with Callye to discuss his journey from art school, to working for a large catalog company, to managing a team, and ultimately feeling unfilled with Corporate America. Scott started making furniture in his garage as a hobby, using only hand tools to create beautiful masterpieces. “I live in an area where I couldn't take a class. I'd have to fly halfway across the country to get to a qualified instructor. I hopped on YouTube, bought a couple of DVDs and dove in. Eventually I figured it out. I was awful at it for the first couple of years. Little by little, I've been turning now for seven years, I went full time in August of 2020.” “You can really build whatever life you want, if you're willing to do the work. And for me, it has been about learning the craft, becoming truly great at it. Undeniably great at it." [02:30] Acknowledge the spark I cobbled together my first lathe from a bunch of parts. I taught myself how to turn chair parts. After I made about a dozen chairs my wife asked me “do you think you could make us a bowl for the house?” And that was it. That was the spark that started everything. [04:00] When mentors become peers I’ve become great friends with some of the world's best production woodturners. It's kind of unreal to be seven years in and be able to hop on the phone with some of these people. And they're not mentors anymore. I'm almost an equal, which is kind of a cool thing. [05:10] Superior product There really hasn't been any secrets to it other than a lot of hard work and trying to take care of customers. Just keep trying things, try to make a product that stands above its function. [06:43] Long lasting products That's the counterpoint to making something that lasts. You make something truly amazing, make something worth sharing and it lasts forever. You have the length of that product to impress somebody else. [09:40] Buy for life A small part of what I'm trying to do help people to realize that you can buy something and enjoy it every day. Something sustainable and well crafted. There's a growing movement to buy for life. And that movement is at at the intersection of ecologically and sound principles. Support entrepreneurs. Support made in America. Buy high quality products. [12:15] Family business I'm hoping that their daughter takes over that company and keeps running it the same way, and doesn't go the way that other US manufacturers have gone. I've seen some really great manufacturers cash out and sell to a big corporation. And then within two years, the brand is gone. [13:53] Quality erosion Picking up our phone we say, “oh, there's a new app. This old one's no good”. And it's contributed to this replacement economy. Tech products are a good example, your phone itself or the computer that I'm using. We understand that in six months, it's not so hot. And in two years it’s garbage. [17:17] The choices we make There are some things with our modern lives that are amazing. I just think that we need to take a step back and make sure that the things we're doing with our purchases, with our money, with our lifestyles are in our best interests. “He's literally cutting down a tree. Chopping it up and making his own blanks. So from the ground to the finished bowl, and I love your content.” Learn more https://alexanderdesigns.us/…

End Hype with Callye Keen

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Ryan Bricker - Licensing Whiskey Wedge to Corkcicle 31:11

3 years önce31:11

31:11

When is just an idea valuable? Almost never, but licensing is close. Bringing a product idea to market doesn't always mean spending money on development and marketing. Different forms of partnership allow entrepreneurs to focus on their zone of genius but still launch and grow. Licensing is a different business vehicle to arrive at a similar end. Many listeners requested this topic (which is NOT in my zone) so I invited an experienced friend to join us on the show. Ryan Bricker shares - Why relationships enable business - How his design background give him skills and credibility to open doors - Why licensing may be the right avenue to start a career (or side hustle) in products. Learn more about Corcicle and the Whiskey Wedge https://corkcicle.com/ https://corkcicle.com/products/whiskey-wedge Learn more about Red Blue Collective https://www.redbluecollective.com/ Join our free Facebook group https://www.facebook.com/groups/productsecrets…

End Hype with Callye Keen

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You Don't Need to Hire a Coach to Start a Business 24:20

3 years önce24:20

24:20

This is why I could never be an Internet guru. How many coaches do you need to launch a business and get to 100k per year in revenue? None. When is the right time to hire a coach to help take your business to the next level? This had been one of the biggest debates in the business industry. Some people argue to hire a coach as you start building your business to know the facts, while others believe in having a foundation before hiring a coach. In this episode, Callye Keen discussed why you don’t need to hire a coach to start a business. Tune in to learn more! Delivering Value [02:23] Callye believes that people do not deliver value, and they can only give you a “potential value” because the person who receives it makes it valuable. You cannot deliver value in a piece of podcast content, live streams, or even one-on-one Zoom. Unless you act on that “potential value,” it will not become valuable. [04:08] Knowledge is not power but potential power. Few programs and coaches understand the requirement of building a foundation. Many people want to start a business thinking they should have a mindset mastery, but a positive mental attitude will not build a bridge. Unless you act, nothing will change. Finding Value [08:25] Information is everywhere. Get the raw and how-to information because it is cheap. Find people who can hold you accountable to reach your goals. When you fail to make that information relevant, how it applies to your business, and fail to hold yourself accountable, you now have a better perspective on the value of coaching. Why you don’t need a coach to start a business [09:32] Every state and county offers free programs and incubators with resources and mentors. There are local colleges, business centers, and grand programs. When you dig into them, you can find rich information that is either free or cheap. These programs are run by credible people and recognized by the business community. Learn by doing things. [13:26] Experience made Callye capable of holding up his end of the bargain—from the execution, actual listening, and executing the portion of that relationship. Getting involved in a relevant community allowed him to have relevant conversations with people and see what worked and didn’t. Three Aspects to Build [16:41] Callye emphasized that there are three aspects you need to build and take a look into to build your foundation: 1. Skills. You don’t need to know everything, and you need to have the experience in applying knowledge to gain context. Experience applying your skills to overcome any obstacle, big or small, and finishing them makes it valuable. [17:36] 2. Teamwork. Before deciding the need to scale and grow, you need to have the ability to execute as a team—understand the essence and importance of team dynamics. You can’t do everything by yourself, and a single person has ever built no billion-dollar company. Learning how to work with other people is the ultimate skill. [18:57] 3. Network. Work on connecting with other winders. Help people find other people who have done what you’re trying to accomplish. They might not have used the exact strategy, but seeing how they tried, failed, and eventually pushed through and seeing their success validates whatever you are going through. It makes things become more real. Having a foundation in these three aspects will let you understand why and when hiring a coach makes sense. Conclusion [22:58] Don’t get sucked up into the knowledge world where everyone says you need a coach to get started. You can start today for free or cheap. Gain the experience and context you need, take the knowledge from someone who has done it, and apply it yourself to grow at hyp…

End Hype with Callye Keen

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Wishing for Instant Fame, Funding, and Sales 23:33

3 years önce23:33

23:33

Viral growth allows you to fail at an artificial level This time of year people waste time wishing. If you are an entrepreneur wishing for instant success, understand that success can crush your business. In this episode, Callye Keen explains Why credibility is a better focus than fame Why revenue is better than chasing funding Why sales cannot (and should not) magically solve itself Learn more on growing your product business with Red Blue Collective Get the Collaborative Growth Blueprint http://www.redbluecollective.com/collab…

End Hype with Callye Keen

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Reputation Management Beyond Beating Negative Reviews 22:01

3 years önce22:01

22:01

Making mistakes go away will not build your brand. Something will go wrong when launching a product or growing a business. What you are doing is new. Why would every little detail be perfect? How could it? Great brands are not built from avoiding every problem. Great brands are built from how they overcome problems. Think of every Kickstarter shipping late from manufacturing and fulfillment issues. The optimism of entrepreneurs met reality and delays happen. Reputation comes from communicating with customer and navigating through solutions. In this episode, Callye Keen talks about Reputation Management. How can we use social listening to uncover problems? How can we solicit reviews and user generated content? How can we gamify referrals and sharing? How can brands create an authoritative presence and build an iconic brand? Download the Collaborative Growth Blueprint www.redbluecollective.com/collab…

End Hype with Callye Keen

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A Winning Product Launch is not a Successful Business 19:42

3 years önce19:42

19:42

A win is not the end but the starting point of your growth. How do we amplify success? In this episode, Callye Keen breaks down simple actions for the 5th step in the Collaborative Growth Blueprint: Amplify. How do we capture customer information? How do we turn new customers into our own community? How can we learn from each collaboration? How can we get referrals to take this win to another level? How and why do we iterate to grow? Why is iteration better than perfection? Listen to the entire Collaborative Growth Blueprint series to learn how e-commerce brands are growing without costly hack ad campaigns, relentless SPAM emails, pointless social media posts, guessing what products to make, or hoping people care enough to buy. Download the Collaborative Growth Blueprint to follow along with the content and map each action you need to take. www.redbluecollective.com/collab If you have a product business and are ready to grow, book a call. Slots are always limited. http://www.redbluecollective.com/book…

End Hype with Callye Keen

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Executing a Collaborative Product Launch 29:32

3 years önce29:32

29:32

Great Execution is Collaborative Most entrepreneurs launch a product with a little marketing hype running up to release and spend the majority of time, money, and effort pushing the product sales after release. Most product launches fail. Most businesses fail after successful launches. They do not understand we are in the demand generation business. While executing a collaborative product launch, the audience conversation starts immediately and builds the demand for what we develop. In this episode, Callye Keen breaks down the Execute step (step 4) of the Collaborative Growth Blueprint. Download your blueprint at www.redbluecollective.com/collab…

End Hype with Callye Keen

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Simple Actions for Pitching Collaborative Product Ideas to Anyone 20:18

3 years önce20:18

20:18

Pitches fail because the person is unknown and offers too little value. In the past, as a startup mentor, pitching for investment was a constant topic. The right magic slides did not unlock infinite money. Doing the work and getting into the right rooms was always the answer. Funny, doing the work seems to always land us in the right rooms. Currently, as a coach and consultant for product businesses, entrepreneurs have similar questions. How do I get customers to know and trust the brand? How do I get X influencer or thought leader to promote my widget? In this episode, Callye Keen discusses simple actions to get involved in your community and with the people who will change your life and business. The steps are simple but most people will not do the work. They will quit and go back to average tactics. Download the Collaborative Growth Blueprint www.redbluecollective.com/collab…

End Hype with Callye Keen

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Building Relationships that Matter with Social Media 21:07

3 years önce21:07

21:07

I see you posting. You are wasting time on trying to get attention. I speak with entrepreneurs every week creating and posting content in the hope of going viral or at least building traction. The whole content strategy is a little more difficult than people want it to be. Most people just give up. Instead of fake fame or clout, focus on building relationships. Use social media to be social. Stop dancing around on TikTok, livestreaming to no one, or posting nonsense in attempts to build followers or an audience. Start intentionally using platforms to develop relationships. This is the 3rd week in the series on collaborative growth. The engage step covers simple daily actions to authentically develop relationships. Download the Collaborative Growth Blueprint www.redbluecollective.com/collab…

End Hype with Callye Keen

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Creating Your Dream Collaboration List 19:58

3 years önce19:58

19:58

Are they potential collaborators or definite parasites? How do you select the people to work with? How do you verify they are worth collaborating with? How do you actual build relationships that could change your life and business? In this series on collaboration, Callye Keen is breaking down the five steps of his Collaborative Growth Blueprint. The first step is to make a list of people important to your hyper-targeted customer. Listen to this episode to hear the pitfalls and tips in selecting these leaders. Download the One Page Collaborative Growth Blueprint https://www.collabproducts.com/collab…

End Hype with Callye Keen

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Why the Best Brands Use Collaborations to Achieve Massive Growth 13:22

3 years önce13:22

13:22

All your ad hacks, complex funnels, email lists, and follower growth tactics are distractions holding you back from real growth Most stores do not make significant revenue let alone significant profit You work hard learning all the strategies and tactics, paying money for ads, posting everywhere to build a following. Putting in the work Entrepreneurs are sold another secret and another hack only to stay on the treadmill. Never really breaking free E-com is an unbelievable opportunity but getting attention is difficult Breaking through the noise instead of contributing to it requires a different approach Today, I am presenting a blueprint that builds a foundation and provides a true multiplier Here is a simple formula: One customer TIMES one channel TIMES offer = powerful, scalable results for stagnate e-com brands Make the formula of your business simple Context If I offer a glass of water to a man dying of thirst in the desert, I am a hero If I offer the same glass of water to a man drowning in a pool, I am less than helpful The product is the same I am the same The context is different Knowing your customer reveals the channel We know who they value, who they listen to, who they consider a thought leader. Why is this important? People are channels People buy from people they know, like, and trust is a lie Word of mouth is free, viral, and an indication of customer satisfaction Thought leaders provide authority and access Over the next episodes, I will break each concept and step For today, here is a simple blueprint Dream It’s not about what you know, it’s about who you know. Stupid but partially true. If the right relationship guarantees success, why are we not working to make the right relationships inevitable? Write a list of 20 of the right relationships. You should select people These people are important to your customer not random famous people. Engage Comment and share their posts Promote their events. Support them. If they write a book, buy, review, and promote. Use social media to invest in building these relationships everyday. If you don’t want to support them, cross them off of the list. Simple. Outreach Create a simple pitch with a clear ask Make it easy to say yes. You need to be worth collaborating with When you have alignment and clear benefit, you will get yeses Execute Your collaboration needs to make sense relative to who you are and what resources you have available Get them on your podcast. Help them sell a program or promote their passion project Create limited edition collaboration boxes featuring both of your products Create special edition products with branded colors and packaging Create a completely new product to co-market Amplify This process is iterative After getting a yes, other yeses become easier Keep collaborating Use simple email captures and Facebook groups to rapidly grow your audience from each launch We have seen results Six-figure sold out launches without a single dollar on ads Creating a 10k email list in days. you will develop products without guessing if people will want them, how to get in front of them, or how much customer acquisition will cost. You are interested in action not in excuses. You know this isn’t some get rich quick hack. I have a start to finish program called the Collaborative Launch Blueprint. The blueprint outlines my signature strategy through clear steps, worksheets, and template. Check it out: https://www.collabproducts.com/collab…

End Hype with Callye Keen

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Why End Hype and the Growth Framework 15:23

3 years önce15:23

15:23

Are you taking action or just interested? The show is growing so we are going to take a moment to lay a foundation. If you are a long time listener (thank you), you know some of this stuff but not everything. For the new listeners, you will notice I have a different take on ecommerce and product businesses because I come from a background of working and doing. I have a different perspective, a heavy bias towards action, and probably too little patience for nonsense. In this episode, Callye Keen gets into his background, why he started End Hype, and the framework for growing product businesses. Learn more www.redbluecollective.com…

End Hype with Callye Keen

1
A Unique Watch Brand Made in America 53:56

3 years önce53:56

53:56

Resurrecting a legacy through upcycling and manufacturing watches in America. Vortic watches went from idea to Kickstarter to 7 figure brand but not without challenges. R.T. Custer shares the history, challenges, successes, and the future of Vortic watches. Episode Highlights Enduring a legal battle with the largest watch company in the world The challenge of launching an American-made watch company against foreign competition Using a human approach to influencer marketing to gain traction and build a new audience Learn more about R.T. Custer and Vortic Watches: https://vorticwatches.com/…

End Hype with Callye Keen

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Mike Machin - Community Purpose and Growth 54:11

4 years önce54:11

54:11

Sometimes what gets started starts with who. Callye catches up with Mike Machin on the challenges and growth of his retail stores, products, and overall brand Machine Studio. Key Takeaways Ideas and businesses can come from your community Instant success doesn't provide the experience you need Transporting technology (applied knowledge with practical purpose) to your community has profound impact Follow Machine Studio https://machinestudio.com/…

End Hype with Callye Keen

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Facebook Can Ruin Your Business 17:50

4 years önce17:50

17:50

You are building your future and success on rented land. Facebook can ruin your business Facebook Ads Work For all the launching e-com people listening who have been burned by ads ... Ads work. An entire ecosystem of businesses has formed to use and support the use of FB ads. Billions are made from ads. That isn't the problem. Own not Rent I want you to be the owner not the tenant of your success. Create ownership by having a real business. Create and retain customers for longer than an ad click or a quick impulse buy. Without thought and refinement, you are scaling mediocrity. Eternal Principles Many aspects, needs, desires, mechanisms of life will always be true. In the short perspective of our lives and business, some concepts are eternal. Brand Build a business on your values. Building a business to support your dreams. Build a business that serves people you care about. Solve a real problem your people have. Contribute to a meaningful change in their life. Great brands have passionate advocates because the own the emotion felt when their offer creates impact. They master selling significance, belonging, comfort, or growth. They master something beyond simple features. Product Until your offer is so good that people share it, your product is just good enough. Good enough is commoditized. Attention People do not know you. If people do not know you, they can't do business with you. If you understand the principle of attention. If you understand the concept that people buy from people. If you understand that a single relationship could change everything Why are you obsessing about ads? Why are you not obsessing about becoming the type of person and business that the right people want to collaborate with? Why are you not spending significant time road mapping that strategy? Wrapping Up What would you do if Facebook went away? What would you do if Facebook, YouTube, etc. banned you? Build an iconic brand, create a magnetic offer, and develop scale through relationships. Stop renting your success.…

End Hype with Callye Keen

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How to Start Manufacturing in America 28:14

4 years önce28:14

28:14

The era is over. The era of easy, cheap supply chains reaching across the globe seems to have come to an end. The Suez canal blockage was a freak incident. The rolling blackouts in China, rising container prices, delays in shipping, backlog at port entry, aging infrastructure, worker shortages, trucker shortages, and other issues have hit product businesses with a wall of problems. ... and thats OK. What do we do about supply chain challenges? We are going to start manufacturing in America. (or should I say restart) Why is it not that simple? America lacks the skilled labor and business infrastructure to manufacture at the right level and scale. No enough people with the knowledge and drive exist. Not enough companies exist. The honest truth hurts. Decades of buying garbage has created demand for products not economically made in the US. If your business sells trash, it is highly probably you can't pay a living wage making that trash in the US. How do we move forward? Stop making trash. Make high quality products. If you are an entrepreneur with limited money, find the highest value application and version for your idea. I have sold products for 2X, 10X, and even 100X the normal price by making a high-quality version. www.redbluecollective.com…

End Hype with Callye Keen

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Black Friday Will Not Save You 19:18

4 years önce19:18

19:18

Waiting to win means you are losing. We get into talking about Black Friday and why Black Friday will not save you. Why a single event, whether it's the trade show of the year, whether it's the Christmas rush or whatever cannot create a sustainable business. Make Sales Now Bring your sales forward. Do not train your customers to wait for discounts or Black Friday sales. Discounting never builds brands or loyal customers. No one is loyal to discounters. Stand Out or Get Trampled If you are slow and uncompetitive now, how will you win on the fastest, most competitive sales days of the year? You need a unique approach and strategy better than 20% off storewide. See Farther than Failure Incredible Black Friday sales create slumps immediately after the sales event. Use subscriptions and other recurring revenue strategy to increase lifetime value. Selling information, consulting, and community and advanced strategies that my clients are using to dominate their industries.…

End Hype with Callye Keen

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Lessons from 100s of Product Launches with Nick Ramil 1:07:17

4 years önce1:07:17

1:07:17

"If you can't figure out WHY someone would buy from you and how to get them to buy from you, you have no future." EC Accelerate helps founders of physical product businesses launch. Nick Ramil moved to China and taught English for money. He started multiple businesses which eventually lead him to EC Accelerate. Nick and team have helped an astounding number of entrepreneurs launch ecom businesses with original products. I met Nick in Hong Kong around 2017. It was a pleasure to finally get him on End Hype to share his experience. Highlights Keep Things Simple Right work at the right time. Having a simple, successful framework means doing the right things in the right order. Gurus sell complexity and magic. Experts make processes clear but make you do work. The Power of the Community Getting support from other people is key. Asking and providing help builds a strong ecosystem. Customer Discovery "If you can't figure out WHY someone would buy from you and how to get them to buy from you, you have no future." Nick knows the power of customer discovery. Learn more about EC Accelerate https://ecaccelerate.com/accelerate/…

End Hype with Callye Keen

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Building a Brand with Zach Babcock 34:55

4 years önce34:55

34:55

People try to create merch for a brand that doesn't exist. One of the most common businesses people wish to start is an apparel company. These entrepreneurs might say "apparel brand" but few spend the effort required to develop a real brand. They can never grow. They try to sell merchandise for a non-existent brand. In this episode, I talk to Zach Babcock about a variety of topics including the launch of the new Underdog Empowerment brand.…

End Hype with Callye Keen

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Side Hustle Hacks to Build Skills While Generating Income 28:07

4 years önce28:07

28:07

Hack Skills to Launch a Business You name a side hustle I have tried it (sometimes I even made money) or I know someone who does it at a high level. Today, I use all the skills learned from digital marketing, web design, programming, promotion, reselling, retail arbitrage, and more to run my businesses. Success or failure, when you pursue a side hustle, you gain and stack skills that contribute to executing on your idea. Summary Callye Keen discusses 3 side hustles that hack skill acquisition by earning you money. Stop paying ridiculous prices for lackluster courses. Learn how to break business strategies into skills. Offer those skills and grow. Callye also discusses a new community focused on side hustles. Social Media How can you get started in social media, grow your network, and earn money online. The first step is to not be another fool promising results when they barely have skills. Build skills from specific niche tasks to a full suite of services. Reselling Items How can you train to see with new eyes? See opportunities to learn and earn everywhere. Stop driving around aimlessly visiting garage sales. Dropshipping Does this side hustle even work? Maybe. Dropshipping does teach you the essentials of selling products. Build e-commerce sites. Work with suppliers. Handle custom returns. Run ads. Learn skills for a real business. If you are interested, We are building a community at hustlehackers.club DM me if you want free access.…

End Hype with Callye Keen

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Launch Story - Cassandra Dick - Launching and Growing Gritstick 49:55

4 years önce49:55

49:55

Story Say hello to THE GRITSTICK and goodbye to the hassle of messy and unsanitary gym chalk. This dual ended GRITSTICK acts as a personal portable device that not only allows for quick, clean chalk application but also provides a space to keep miscellaneous items that get lost in the depths of your gym bag Summary Cassandra Dick saw a problem with using chalk. She went through the product development process with an engineer. A manufacturer helped design the product for manufacturing and cost. She overcame challenges and launched an amazing product. Check out Gritstick https://puregritfit.com/collections/the-gritstick…

End Hype with Callye Keen

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Launching a Product and Brand with Limited Time and Money 27:11

4 years önce27:11

27:11

Are you following what I'm doing with the ultimate product launch campaign? If you're interested in products (you probably are since you're listening to a product entrepreneurship podcast) but maybe you're a coach or a service person thinking about getting into products. You can expand your revenue. You can have that additional revenue stream. You can increase your brand, have that tangibility have that top of mind that physical products can do versus just having services. Maybe you're just interested. You're kicking around that idea, right? You haven't even heard about the Ultimate Product Launch. Let's recap what I and the team have been doing these past couple of months. While developing a product, we have broken down simple steps allowing you to follow along. We have discussed finding market niches, developing an ideal customer, uncovering opportunities, analyzing competitors, building simple products, and more. At each step, we have recorded a live stream discussing the progress and decisions. I also created cheat sheets and tools for each step to help you replicate the process. If you are not in the End Hype community, check it out www.endhype.club…

End Hype with Callye Keen

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Collaborative Product Launches with Influencers 26:25

4 years önce26:25

26:25

Collaborating with influencers is not paying for posts. Advertising is not marketing. Everyone has heard stories about social media influencers. This celebrity posted a product and sales went wild. This company used content creators to market watches, clothes, supplements, makeup, or whatever. Everyone is curious but cautious. Our strategy goes far beyond paying people to post ads to their social media audience. This episode breaks down How to find the right collaboration partners How to pitch them a unique opportunity How to have a successful product launch Why Influencer Marketing Works They have the audience. You pay for advertising on social media platforms and pretend it is a marketing strategy. Influencer campaigns simply bring your product launch to a targeted audience of customers. Are influencers being overrated What is a good start with influencer marketing What are the benefits of Influencer marketing Finding Influencers The person with the biggest audience does not win. The person with the most engaged audience does not win. Bringing a product to market means connecting with potential customers. How can I find influencers for free? How would someone find a social media influencer? The Art of Pitching To An Influencer Working with influencers means offering something of value. Paying for posts is easy and gets mediocre results. My strategy requires less money and meets expectations. How to pitch an influencer How to get top influencers to work with your brand Influencer outreach examples to learn from Collaborative Product Launch Plans Collaboration does not mean working with famous people to increase awareness of a struggling product. Collaborative product launches does not mean getting promotion at the launch event. We align with mission, develop a product, and create an offer. This is not an influencer marketing campaign. It is business development with leaders. Steps for the perfect product launch How to perfect your product launch on social media…

End Hype with Callye Keen

1
Snap Mounts Kickstarter Product Launch to Amazon FBA 34:51

4 years önce34:51

34:51

Sometimes, success is surviving long enough to experience it. Sam and his co-founders had a simple, unique idea. Snap Mounts started in a garage with 3D printed prototypes. They grew into a 100k+ per month injection molded consumer product. Success was not linear. They stopped. They hit problems. Sam shares powerful growth lessons from experience. The Kickstarter Crowdfunding Platform What does a successful product launch look like? Success does not always happen like the launch plan. Kickstarter helps get attention with the target audience. After the launch date, Snap Mounts did not stop. Changing Marketing Plans Marketing a product is not a press release or running social media ads. A strong marketing strategy adapts to challenges. iOS 14.5 changes to tracking means a new approach. Expanding the Product Line Product management is not static. Listening to customer experiences shows new products. Snap mounts shares how simple private label products increase revenue. Complexity does not equal value. Check out Snap Mounts Magnetic Action Camera Mount…

End Hype with Callye Keen

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Strategic Impact of Personal Development with Mike Young 50:32

4 years önce50:32

50:32

Success can light you up or burn you out Story Mike Young had all the marks of success but he was not happy. The crash of 2008 came and took him to zero. The turmoil was a blessing. Mike began a process personal development and discovering fulfillment. Summary This conversation is almost impossible to summarize. If you want clarity on the connection between fuzzy personal development stuff and clear business success, listen closely. Mike Young explains why personal growth and the full potential of your business are connected. Start with the End in Mind Starting a business is more than selling stuff or creating an online course. Design a business to create your life. What do you want? Set goals that matter in the short term and long term. Alignment beats Business Tactics Watch yourself. Positive emotions and feeling energized (not drained) show direction. If you have the foundations built and strategies in place, alignment and development make successful entrepreneurs. Becoming the Best Version Personal and business growth is isolating. Self-doubt can weigh on entrepreneurs. Surround yourself with people who have accomplished what you want. Achieve your goals by constantly learning. Have a positive impact.…

End Hype with Callye Keen

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Increase the Average Order Value of Your Business 26:58

4 years önce26:58

26:58

Winning products can still lose money. Story I have seen product businesses struggling even when by outward appearances they are winning. Great product. Great marketing strategies. Great conversion rate on the landing page. They were held hostage to the costs of social ads. With ad costs rising, low cost, low margin products are looking even less desirable. I know. I have been ranting about premium products forever. From e-commerce to retail, a single metric can show me massive insights leading to revenue growth. Summary If you do not have an e-commerce store, listen. If you do not even sell products, listen. These strategies help any business where customer places an order. Product Portfolio Free Shipping Bundling Referrals Premium Products Why Care About AOV? AOV is one of the most important metrics for health and growth. We hear the latest marketing strategy or Shopify plugin. Average order value AOV gives us a metric to see if these strategies are working. You try a new marketing effort. Did the total number of orders increase? Great. AOV gives us a check against pure order volume growth. Stop Offering a Single Product If you sell one product, you are at risk to competition, copycats, and fickle market trends. Use Traction products to cross-sell, upsell, and down sell. Add complementary products making it easy for customers to spend. Stop Losing Money on Free Shipping Consumers are addicted to free shipping. You must offer free shipping to compete. Requiring a free shipping threshold encourages customers to hit a minimum purchase. Stealing from McDonalds (Bundling) You probably don't offer burgers and fries but we can steal a little tactic from Americas favorite burger joint. The value meal makes selecting the hottest products combined with the highest margin products simple. Customers get discounts and hit the free shipping mark. You increase margin. Lower CAC with Referrals Net Promoter Score (NPS) is my favorite metric. Customer Acquisition Costs (CAC) and overhead costs are why increasing AOV leads to profit. What if CAC was zero? What if new customer purchases came from referrals? Sell Premium Products Selling premium products is more than a pricing strategy. Selling at a premium means mastering perceived value. Social proof, emotion, messaging, brand improve your average order. Great brands have the foundation to use all the other strategies.…

End Hype with Callye Keen

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Finding and Vetting Suppliers and Manufacturing Partners 22:39

4 years önce22:39

22:39

Make ideas into products at any volume. Story I was negotiating a deal with a new customer. The size of the order was large enough we could not meet the demand. We could manufacture and assemble all the custom parts. The purchased components had high costs and long lead times. In some cases, we used more of the product than was widely available in the US. I told the customer I would get on a plane, fly to China, and source the components. No distributors. No resellers. We would create a better supply chain to deliver what they needed. A week later, I was in China. Why did I offer this? How did I know I could do it? I had already built a skill and understanding and process for sourcing. I made products with suppliers all over the world. Summary Move beyond tinkering. Move past prototyping. Create quality products at volume. A step by step process to find a manufacturer for your product Strategies for vetting potential partners and spotting red flags Critical tips for managing the supply chain for long term results Finding Potential Manufacturers Define the product and service you need. Suppliers offering single manufacturing processes are different from contract manufacturers. The right supplier can produce your product in one place. Searching Alibaba or ThomasNet is how most people find manufacturers. We have a next level tactic giving better results in far less time. Finding manufacturing suppliers can be easier. How to find a manufacturer for my product in the US? How to find a reliable contract manufacturer in China? How do you know if they can produce your product? The Vetting Process Good manufacturing companies are hard to find. Most suppliers are not flashy on social media. The business owners do not create massive brands. Vetting factories requires a process. How to determine if an Alibaba supplier is legitimate? Do they produce similar type of product? How will they protect your intellectual property? Managing the Supply Chain Working with overseas manufacturers or people down the road is not as simple as demanding they make stuff. It also is not as complicated as corporate supply chain management want it to be. Why are suppliers not responding to my requests for quote? How can you trust suppliers with large product orders? How can startups build strong supplier relationships? For more information on product launches, growing your business, and our community, visit www.redbluecollective.com…

End Hype with Callye Keen

1
Going Beyond Brainstorming Ideation Guide for Product Innovators 26:23

4 years önce26:23

26:23

Idea people have the worst ideas. If you are an “idea person” and have never executed ideas, your ideas are terrible. Summary Callye describes a simple process for creating actionable ideas for product innovation and creative problem solving. The ideation phase is not an accident. Framing What problem will your product solve? Gain leverage over existing product and services using 5 Why analysis. Understand the ecosystem of issues and the competition using a Fishbone Diagram. You cannot solve a problem you do not understand. Immersion Absorb information. Use a solution approach to find information. Go on an information diet quickly. Move on to action. Solo Ideation Become an idea machine. Group collaboration and brainstorming is not the best starting strategy. Get the most unique ideas by creating alone. Group Ideation Group members add new points of view. Group brainstorming techniques need rules to increase the number of ideas. Filter Are these ideas right for the business? Everything is possible given enough time and money. Not all great ideas are valuable right now. Qualify Are these ideas right for the world? Quality ideas through simple validation. Do people want this? What is the competition. Explore the answers.…

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Customer Stories to Drive Go to Market Strategy 23:41

4 years önce23:41

23:41

What Problem are You Solving? Story Years ago, Red Blue Collective organized a pitch event called Launch100. We had judges from entrepreneurship, Venture Capital, Innovation, and Manufacturing. I have this incredibly distinct memory of Randy Graves asking every single pitch team the same question: “How many customers have you talked with?” The correlation between entrepreneurs who would go on to be successful and those who had taken the action of speaking with customers was astonishing. Randy knew the power of customer interviews from raising billions. Summary Forget guessing what features to build, where to find customers, or if anyone will buy your product. Speaking to people is a simple, human approach to launching and growing a product business. Validation How do you reach customers? Inventors, entrepreneurs, startups fail to connect ideas to a customer problem. Before we get to product market fit, can you speak with ten people? Find their pain points. Messaging / Copywriting What if customers told you the exact words to use? Copywriting frameworks like PAS, AIDA, Story Brand work if you have the inputs. Stories build content for emails, landing pages, ads, and marketing strategies. Reviews Versus Testimonials for Social Proof Does social proof work? Yes. Product reviews tell facts. Testimonials tell a story where your customer is the hero helped by your winning product. Get more information on customer interviews and using stories by joining the End Hype Movement.…

End Hype with Callye Keen

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The Ultimate Product Launch Campaign 26:29

4 years önce26:29

26:29

Growth Hack a Crowdfunding Product Launch Over the last 15 years, I have developed and manufactured 100s of products with brilliant entrepreneurs, high-growth startups, and Fortune 500 companies. I saw what worked. I saw patterns of what people did. I realized, as a manufacturer, my business could only succeed if my customers win. If you want to make products, someone must sell them. I started Red Blue Collective to offer entrepreneurs my experience and network. After speaking with hundreds of people from dabblers to scaling business owners, I learned the obstacles confusing decisions and slowing growth. People needed more than pieces. Tactics are fine but putting action into context needed a new approach. I did something a little different to demonstrate my unique Framework. Start to Kickstarter: Launch in 20 Days After presentations, audiences bombarded me with excuses. “I don’t have the spare time to pursue my idea.” “I don’t have the money to develop a prototype.” “I don’t have access to manufacturers to build my product.” Excuses are a sweet poison. Excuses make you feel justified while they kill your drive, dream, and potential. To prove my small community wrong, I created a series of workshops to show every step, decision, and outcome as a friend and I found a need, developed a product, and launched a crowdfunding campaign. We used makerspace equipment to prototype. I bartered for the campaign video. I used money raised from the workshop tickets to fund ads. Everything was done after 5PM and on weekends within a few weeks. We made a $200 fidget spinner about 6 months before the wild craze. The Alpha Spinner campaign did $30,017.00 on Kickstarter and another 12k+ in pre-sales after the successful campaign closed. Pretty good for setting a 3 week launch date. People said fidget spinners would never be popular and the business was not scalable. They were wrong on both. Collaborations Unlock the Next Level I focus on simple strategies that will last forever and work across any industry or niche. Partnerships are a core principle, but do they work to grow a novelty product business? We created the world’s most expensive fidget spinner ($700+). We didn't raise capital to hammer our target audience with ads or another basic marketing strategy. We spent zero dollars on ads to sell the product. We sold out in about a week and a half resulting in a 6-figure launch. The sales were pre-orders. We only made a prototype and posted images along the way on social media. We didn't even use a crowdfunding platform. How? How did that happen? The simple answer is collaborating with launch partners. How did have I been able to replicate that process with clients again and again over the past 4 years? You have to follow The Ultimate Launch Campaign. I am walking through every step, decision, strategy, tool, outcome, etc. so you can do it as well. Join The End Hype Movement.…

End Hype with Callye Keen

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Accelerate Your Success with a Mastermind Program 22:40

4 years önce22:40

22:40

Elevate Your Circle to Improve Your Life. As I built Red Blue Collective, I looked for connection. I wanted knowledge and community. I went to local entrepreneurship and startup events. I participated in the local makerspace. I started speaking and hosting events. Nothing really clicked. The people were loosely connected and not serious. At least, they were not serious about the things I find important. I joined a paid community two years ago which led to massive change. created powerful connections, and opened up a world of other valuable groups. Summary Forget the cliché guru and mastermind nonsense. Finding a community of serious entrepreneurs will accelerate your growth. Learning and collaborating with other people pulls knowledge from multiple perspectives. Episode Highlights Connection Beyond Networking Entrepreneurship is only lonely because you lack the right friends, peers, and mentors. People are waiting for someone with your exact knowledge. No one is listening or helping because you are asking the wrong people. Coordination of Knowledge Share real knowledge to grow your business. One session might be on marketing strategy. Another might discuss product development. Staying On Track Mastermind programs meet regularly. Members hold each other accountable. When you get put in the hot seat, you want answers and progress to report. Business Growth The basic idea is simple. Grow your business by surrounding yourself with successful people. When you see other’s success, imagining progress becomes easier. How to Find your Mastermind Joining mastermind groups is not as simple as searching for "best master mind 2021". The market has many types of mastermind groups. Some groups are named accelerators, communities, or even clubs. Not everyone is a fan of Napoleon Hill and the book Think and Grow Rich. Look for: Aligned Values - I value different things than others. I want to make sure a community is aligned with and helps support my core values. Specialization or Focus - Some organizations focus on a trade or goal. Others guarantee zero overlap between members. Personally, I want to speak with people who have done what I am trying to do. Level of Success - we can learn something from just about anyone. If you are trying to make a million dollars, $60k per year earners might not be the best fit.…

End Hype with Callye Keen

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What Makes a Product Launch Fail or Win? 26:11

4 years önce26:11

26:11

Great Products Lose to Well Marketed Products Everyday As entrepreneurs, we love our ideas. Launching to silence is heartbreaking to watch. The basic product idea is good but the value remains unknown. If people do not know you, how will they buy your product? In this episode of End Hype, Callye Keen breaks down the three common problems with making a product successful. The secret is not complex product roadmaps or expert product management. We talk simple human to human selling using timeless strategies. So, what makes a successful product launch plan? Base Your Marketing Strategy on Customer Pain Points Every post, interview, email, and landing page should explain how your product allows the target audience to achieve something and overcome real problems. A great content marketer knows the power of story. Selling features and benefits is a comparison game. Comparison creates unnecessary competition. The three stages of product offering Treating a Launch like Pressing a Button Have a Launch Event. Treat the start of the campaign like a party. Set a launch date. Build hype. Create media to drive attention to a lead magnet. Capture email addresses on a landing page. Get your customer base involved in launch day. Use live stream video and social media shares to build community and reach new customers. The Obsession with Cold Traffic Advertising Running ads is not an easy button. Facebook and social ads are not a cure-all. Engage customers. Refine your message. Without know what to write, your copy will be mediocre. Ads will scale mediocrity. Dial in the offer with content and engagement. Your ads will run far better. We have run 6 figure launches with no ads. I sell product every year with zero ad spend. Every coach thinks they should drive cold traffic to a lead magnet to a offer. Every ecommerce entrepreneur thinks they should drive cold traffic to trending product. Who has your audience? Who already has the trust? Can you sell to a warm audience?…

End Hype with Callye Keen

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Tomas Keenan - Core Values Save Your Business 46:50

4 years önce46:50

46:50

If your business lacks core values, you will never optimize its growth. Tomas Keenan was a blue-collar worker turned CEO. He works with entrepreneurs as a high-level business coach and recently became COO of Break Free Academy. His humble beginnings and lengthy career taught him how to grow businesses into successful lifestyles. Core values are necessary to align any business for success. Without affirming your company’s vision, the steps to attain that goal will become problematic. Episode Highlights 03:53 – Find a Mentor and Take Advice – Business owners need to talk and listen to someone more successful than themselves. 12:17 – Saving A Business – Tomas’s mentors encouraged him to test his abilities. He learned to apply lessons from his niche company to help experts across various industries. 16:42 – Refuse to Be Average – This is Tomas’s core value. When quarantine lifestyles set in, he saw more opportunities to challenge this status quo and get ahead. 29:06 – Real World Core Values – Set an example of core values in the workplace with every new hire. When values don’t play an active role in employees’ everyday lives, your company won’t stay on track. 39:32 – Mastermind Your Business & Life – Don’t grow to resent your business. A mastermind program will teach you to build your company into your lifestyle and not compete with it. 43:32 – Active Core Values – Gratitude, physical health, a constant grind, and intentional group time. Tomas recommends taking action towards these core values every single day. “I don't care what title you have. It's your job. It's your duty and obligation to set the vision for your company.” Tomas Keenan Connect with Tomas: tomaskeenan.com connectwithtomas.com About Callye Keen And Red Blue Collective: Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.…

End Hype with Callye Keen

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Tony Whatley – Starting A Side Hustle; Building A Community 43:35

4 years önce43:35

43:35

If you think you don’t have time for success, you are making excuses. Tony Whatley has been growing businesses and communities for decades. When he graduated high school, his parents gave him two options: get a job to pay for college or join the military. His hardworking family always pushed him to be better, regardless of his financial limitations. By working part-time jobs on top of his 40 hour week, Tony generated the extra income he needed to succeed. He has started and sold multiple multimillion-dollar businesses and now teaches others to never settle for anything less than the life they want. Episode Highlights 07:54 – Start a Side Hustle – Working 40 hours a week is only part-time for an entrepreneur. Learn to manage your spare time and stop making excuses. 15:06 – Building Successful Relationships – Tony builds communities within businesses. By harnessing common interests and engaging over email, he built relationships, not a social media following. 16:58 – Be a Community Member – The best way to grow your community is to be a part of it. As a consumer, you will see growth opportunities. As a leader, you can monetize those opportunities. 25:29 – Don’t Monetize Too Soon – Offer your community quality content and a sense of belonging. Don’t degrade the user experience by choosing the finances over what will benefit your brand long term. 34:36 – Build a Personal Community For Success – You are the product of your surroundings. Find good people who strive for a better future and move on from those who live in the past. “You don't have to want to do it. You don't need the motivation to do it. Try to focus on the results instead, and things will start to make sense.” Tony Whatley Connect with Tony 365driven.com About Callye Keen And Red Blue Collective Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.…

End Hype with Callye Keen

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SB Pace – Helping Businesses Launch, Operate, and Grow 59:40

4 years önce59:40

59:40

If you don’t understand every aspect of your business, it will not grow. Julie Traxler and Corey Harris spent over 20 years consulting in corporate America. When the pandemic hit, they put their expertise towards helping small business owners. SB PACE allows new and existing businesses to launch and manage their growth strategies. Operating a company goes beyond offering your product or service. SB PACE works directly with business owners. They advise on implementing new processes, establishing a thriving company culture, and growing that business on a solid foundation. Episode Highlights 12:25 – Lessons from Corporate America – Julie says it’s essential for business owners to find time to work on their business. Organizational solid cultures and effective leadership are necessary for successful growth. 22:01 – Writing a Business Plan – Find and fill gaps in your business plan. Journaling will help increase your sales, investments, and revenue. 35:51 – Pandemic Impact on Small Businesses – A growth strategy framework is essential at all operation stages. The pandemic provided opportunities for new business endeavors and space to reimagine existing products and services. 38:52 – How to Hire and When to Fire – Establish rigorous training and hiring processes. Regularly fire low-performers. An effective leader will create an environment with high-performing team members. 51:56 – What is Foundation 52 – A business must be built on a solid foundation. SB PACE’s asynchronous, 52-week course will help you discover where and how your company can improve. “To attract the best people to your team, you’ve got to be a really good leader.” Julie Traxler Connect with SB PACE sbpace.com BizQuik Podcast About Callye Keen And Red Blue Collective Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.…

End Hype with Callye Keen

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Alex Vonderhaar – The Science Of Marketing 41:13

4 years önce41:13

41:13

If you don’t understand your consumer, you can’t fix your marketing. Alex Vonderhaar sold magic shows as a kid. Now he grows businesses with proven neuro-marketing tactics. He says with hard work and good copy no magic is necessary. Digital marketing gurus are everywhere – selling courses with false promises for instant success. This motivates Alex to produce sustainable marketing plans built on an understanding of human behavior. He explains how a good copy can differentiate a business and build a strong foundation. Episode Highlights 12:10 – Balanced Business Development – Alex shares the hard lesson he learned early on in his career. You can kill a business if you give it too much or too little of what it needs. 18:55 – The Value of Brand Promises – Differentiate the problem you promise to solve. Marketing efforts should address a specific aspect of the problem to beat competitors and increase brand awareness. 25:51 – Soft Offers and Launches – Alex talks about a 6-figure soft offer he launched entirely on Google docs. Instead of recklessly spending, a simple soft launch will give you space to test an idea. 28:54 – End Marketing Guru Hype – Throwing thousands of dollars at Facebook ads and online courses will not erase problems in a marketing strategy. A successful marketing plan will not happen overnight. 31:39 – Good Copywriting – A good copywriter is a good researcher. Understand your consumer to craft stories that evoke an emotional response. This elevates the brand experience. “You just need a good offer with a good message to the right people” - Alex Vonderhaar Connect with Alex Hidden Falls Media Fix Your Marketing About Callye Keen And Red Blue Collective Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.…

End Hype with Callye Keen

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Scaling Service Businesses with Physical Products 24:16

4 years önce24:16

24:16

If you run a service business, you are losing money. Physical products scale service-based businesses. Service companies hire team members in order to scale. Offering products to sell creates a new element for the business model. Episode Highlights 02:21 – Massive Business Differentiation – Be a leader in your industry by offering a physical product. 04:40 – Branded Experience of Physical Products – Engage the senses with your product. You will leave a memory of the experience long after the interaction. 08:10 – Selling Products Scales – Offering a physical product is an effective business growth strategy. By outsourcing product manufacturing and distribution the company focuses on the core service while creating additional revenue. 10:10 – Product Idea Generation – Product ideas should serve a purpose for the customer. Any company can create an experience kit relative to their service. “When we sell to the story, our brand becomes part of that intense emotion and that transformation” – Callye Keen About Callye Keen And Red Blue Collective Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.…

End Hype with Callye Keen

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Growing Your Business with 2021 Product Trends 22:22

4 years önce22:22

22:22

Is your product idea trending or dying in 2021? Not every idea is worth an investment. Get to know the popular markets in 2021 to decide where to place your time and resources. Any small business looking for a trending product to sell online should be watching current market trends. Markets gain popularity due to current events or potential future upside. Identifying product categories that are now in high demand is an avenue toward growth for ecommerce businesses and any online business looking to sell a physical product. Episode Highlights 04:41 - Manufacturing Technology - Manufacturing is rapidly developing as technology progresses. This makes it an opportunity-rich space to invest in or test new applications. 07:24 - Beauty Products - The beauty industry is an optimal market for products to sell in 2021. There’s plenty of room for innovation as demand for common products rises. The best way to develop a product in the beauty space will be to align that product with your avatar. You can then promote your product to your target audience with more precision because you relate to their needs. 12:21 - Work at Home Products - The growing trend of remote work marks a shift in the types of products the workforce wants. Demand for products that improve the experience of working from home has progressed further than the products themselves. Remote workers now want office-grade products to use at home. 15:30 - Mission Driven Business - If you manufacture in the US, put your emphasis on quality and price products accordingly. Sustainability and products that support a mission are other popular areas of focus at present. In choosing product trends, look at trends that do not involve a niche product. Prioritize your avatar strategy and your customers' needs. 19:42 - Power of Physical Products - Products are scalable to a degree that services are not. Taking advantage of the scaling capabilities of products is a viable option for growing your small business. About Callye Keen And Red Blue Collective Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.…

End Hype with Callye Keen

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Gary Roberts - Growing a CBD Brand and Challenging Myths 45:39

4 years önce45:39

45:39

What sets a CBD brand apart in a saturated market? You’ll need superior strategy, strong ethics and educational content marketing to build your brand as a trusted authority. Gary Roberts' introduction to selling CBD products came from a desire to help athletes recover and an interest in the science. A shift for Gary was the realization that CBD could be used as a treatment for addiction. He learned this just before the loss of his daughter. That loss inspired Gary to found Pure Body Zen, a company founded on the commitment to producing a quality product. Gary hosts the Good Dudes Grow podcast. He shares accurate information and the best in thought leadership from the CBD industry. Episode Highlights 09:03 - The CBD Brand Recipe - Gary shares his insight on how to create a reputable, trustworthy CBD business. Put legal, transparent testing processes in place to check your CBD oil and other products for potency. 15:25 - CBD Marketing with Purpose - Having a foundational purpose increases the chance of your brand's success. 17:41 - Busting CBD Myths for Your People - Educating your audience positions you as an authority. The CBD industry lacks solid, available information, leaving a gap in thought leadership. Gary also gives his tips on networking within your circle to raise brand awareness. 25:51 - The CBD Industry’s Relationship with the FDA - Selling CBD products in 2021 will look very different. Knowing how the FDA regulates cannabinoid products is essential. Meeting regulations separates the experts from the fakes. 36:46 - Fitness and Business - Pushing yourself in the gym can make you a better entrepreneur. 40:34 - Setting Goals - Set realistic goals adding up to major impact. Reverse engineer the success you ultimately want to achieve. “When you educate people on your products, it's so much easier to sell.” - Gary Roberts Connect with Gary: Pure Body Zen CBD About Callye Keen And Red Blue Collective: Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.…

End Hype with Callye Keen

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The Top 3 Obstacles To Growing Your Ecommerce Brand 21:00

4 years önce21:00

21:00

What's under the surface of the products you sell and the methods by which you sell them? Anybody can throw a logo on a t-shirt and make a few dollars, but the brands that develop a legacy and dominate their market are rooted in something a lot deeper. On this episode of End Hype: Product Entrepreneurship for Impact, Callye digs into common obstacles to growing an ecommerce brand and their solutions, including what you should actually be selling when you sell your products, how to strengthen the offer you're putting out there based on your audience, creating advantageous partnerships, and developing a continuity product that's worth the referrals. Tune in for an episode that will hand-deliver the fixes for some of the biggest problems that plague ecommerce brands right now. What You’ll Learn: Why people invest in products sold by huge brands like Nike (hint: it's not the logo) - (1:29) How to base your customer acquisition strategy on a solid foundation rather than a lot of meaningless tactics - (11:29) What happens in your business when people start to remember the products you put out into the market - (16:56) And much more! Favorite Quote: "We figure out what they need, we offer something that's laser targeted, it breaks through all the noise and all the garbage so we can sell premium products and leave undercutting ourselves with, you know, low-cost, low-bid, less-than marketing - we can leave that garbage behind, we can sell premium things that people remember." Callye Keen About Callye Keen And Red Blue Collective: Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved: Connect with Callye on YouTube , Instagram , and Facebook . Enjoyed the episode? Hop over to Apple Podcasts for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.…

End Hype with Callye Keen

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Kate Hancock - The Pivot Queen and the Value of Clubhouse 32:09

4 years önce32:09

32:09

What makes a person successful no matter what market they enter or what platform they show up on? It takes a lot of skill, expertise and tough lessons learned to thrive in absolutely any environment - but there are those who’ve done it. Kate Hancock is called “The Pivot Queen” for a reason. She is a serial entrepreneur, speaker, mom, podcast host and Clubhouse superstar who has founded award-winning businesses in hospitality, health and wellness, e-commerce and more. No matter what she does, though, she keeps her energy focused on building brands that inspire and sharing her wisdom with those who would follow in her footsteps. On this episode of End Hype: Product Entrepreneurship for Impact, Callye and Kate cover the ups and downs of Kate’s backstory and her unique series of pivots, how Clubhouse is reshaping the entirety of business networking (plus how you can leverage the format to your advantage), and advice for building a lasting brand in a busy market. Listen in for a high-energy interview that will leave you with the insider’s edge on Clubhouse and in real-world marketing. What You’ll Learn: Why Kate never invests in anything wherein she doesn’t own any of the real estate - and how she learned that lesson the hard way (4:21) What goes on behind the scenes of a massive Clubhouse room, and why Kate believes all the effort is so worth it (13:25) How to pick and choose who you hang around on Clubhouse to maximize the value you get from the platform (19:46) And much more! Favorite Quote: “I love that frictionless way of meeting people. Like, I think we're so open and like, you'll never find that in other social media. It's like we are in a hallway in a mastermind and everyone is embracing. I think it could be because we've been shut down for a while. I mean, we're missing that tone of voice, unity and connection. I think that really works.” Kate Hancock Connect with Kate: Katehancock.com Inspired by Her podcast About Callye Keen And Red Blue Collective: Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. How To Get Involved: Connect with Callye on YouTube , Instagram , and Facebook .…

End Hype with Callye Keen

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Growing The Team To Grow Your Business 21:24

4 years önce21:24

21:24

How far do you think you could drive with one flat tire - in other words, with one piece that isn't keeping up with the rest? Similar to the essential parts in a machine, your team members are what helps your organization move forward. So, if they refuse to move or simply can't, the whole business is in trouble. Callye lays out the need to grow your team (in quality, not just in numbers) as your business grows, why the people working for you need to have goals of their own, and how to approach underperformance among the members of your team. Tune in for an episode that will shed some light on an often-undervalued but ever-important key to the growth you want in your business. Bookmarks 00:29 Why no amount of talent or reputation in your industry will save you from becoming replaceable if you refuse to learn and grow your skills and knowledge 07:23 What makes superficial sentiment different from actual culture - and the process that will help you quantify what’s important so you can focus on the right one 12:29 How to figure out if your people are aligned with the sense of drive and motivation that pushes you, and what to do about it if they're not Quote "We have to evolve every member of our team to be able to evolve our business, right? We can't implement new technology, implement better processes, we can't grow and take on more and become what we want to become unless every single member of our team is also growing." -Callye Keen About Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective).…

End Hype with Callye Keen

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Krista Mashore - Becoming A National Brand 44:03

4 years önce44:03

44:03

How do you stand out and get attention in one of the most saturated markets out there? Hint: it’s not by bragging on your accomplishments or putting out a single good ad. You need to get to know the people you’re talking to, and let them get to know you in return (and that’s just the start).After her phenomenal success as an acclaimed real estate agent, Krista Mashore moved largely away from selling to start what is now a seven-figure coaching business that helps lenders and agents become top producers in their markets. On this episode of End Hype: Product Entrepreneurship for Impact, Callye and Krista dig into the building blocks of effective communication with your target audience within your branding and content, how creating and distributing higher volumes of better content results in big changes for your audience, and the value of an attraction-based business model in the age of digital marketing. Listen in for an interview that will light the fire you need to become the center of your audience’s attention.What You’ll Learn:What Krista does to get her future clients’ attention and trust before she even meets them in person (9:55)How the simple commitment to consistently creating content revolutionizes your momentum in the best way (22:23)Why you have to be willing to copy what already works for other companies - and how to pinpoint what that is (39:38)And much more!Favorite Quote:“In order for me to be known, I have to be seen and I have to be heard… People are like, ‘We don't care anything about what you're doing. We care about how you can help us.’ So, if I produce content that is solving a problem of my client avatar, I'm positioning content in front of them that really is helping them, it serves a need, it's delivering something that they actually need and want, then I'm going to be getting their attention.”Krista MashoreConnect with Krista:https://kristamashore.com/real-estate/ (Krista’s website )https://kristamashore.com/clientconversion (Work with Krista)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.…

End Hype with Callye Keen

1
Teach Your Brand to Fail 25:58

4 years önce25:58

25:58

Why do brands fail? We see brands come and go every day - they get hyped up then disappear, while others stick around for a century or more. Figuring out the difference, and why those flash-in-the-pan brands blink out so fast, is key to making sure that yours doesn’t.On this episode of End Hype: Product Entrepreneurship for Impact, Callye breaks branding down past the superficial, unimportant elements to its most vital pieces, the need for focus in your brand (both in its message and in the way you run it), and fighting the urge to coast once you get to a certain level so you can keep the momentum going and increase your impact. Tune in for an episode that will completely reform your ideas about branding and help you ignore all the background noise. What You’ll Learn:What branding actually means, the most important piece of a successful brand, and why you need to know it (1:41)Why you need simplicity in your funnel if you want people to stop what they’re doing and pay attention (13:28)How to avoid cashing out and leaving early once you get just a little bit of the success you’re after (17:22)And much more!Favorite Quote:“All that fun branding and graphic design and marketing elements or that whole ecosystem of work is to facilitate that story being told - one, to make sure that it is told, and two, to make sure it's the story that you want to be told. Right? So. Are you forgettable? Are you a fad? Or are you forever?”Callye KeenAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.…

End Hype with Callye Keen

1
Zach Babcock - Finding Your Voice and the Power of Podcasting 44:29

4 years önce44:29

44:29

Do you have cool sh*t to share—but you’re not sure where or how? King of Podcasts Zachary Babcock has some ideas for you. Zachary Babcock is the CEO and founder of Underdog Empowerment and Podcast Powertrain. After spending half a decade in prison, Zach was on a mission to change his life: He started running companies, including a top-rated podcast on which he has interviewed over fifty of the world’s most successful business people. Now he’s on a mission to help others start their own top-rated podcasts.On this episode of End Hype: Product Entrepreneurship for Impact, Callye and Zach go deep into the art of brand creation, audience identification, and the power of podcasting. Listen in for access to a dynamic jam session between two veteran entrepreneurs. What You’ll Learn:The value podcasts can bring to your business, and to your personal development [3:30]How an “intent to serve” fits into the bigger picture of entrepreneurship [5:58]Where to start with your podcasting dreams [38:39]Favorite Quote:“I had to recreate myself, from prison and drug addiction to who I am now. And we all do that, we all are always recreating ourselves.”Connect With Zach: https://underdogempowerment.com/ (Underdogempowerment.com)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.…

End Hype with Callye Keen

1
Five Potential Next Steps after Initial Growth 31:39

4 years önce31:39

31:39

On this episode of End Hype: Product Entrepreneurship for Impact, Callye Keen explains the five potential next steps of growth after initially working with a coach. Favorite Quote:“There's no guarantee that if I give you steps, that you're going to create a million dollar startup or a startup that lets you quit your job. What it will give you is more insight, more freedom, and the ability to take the next step.” —Callye Keen About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective).How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.…

End Hype with Callye Keen

1
Jason Portnoy - Digital Marketing Magic For Real Business Results 40:18

4 years önce40:18

40:18

So you’ve got the single best product on the earth, am I right? You slap it on an Amazon page, maybe a Shopify site—and wham bam, that’s business baby!! Or, wait, is it? Have no fear, digital marketing expert Jason Portnoy is here. In 2009 Jason got his start in business as the founder of tee-shirt company, True Rivalry. After discovering that his true passion lay in marketing, he founded marketing agency JPORT Media, for which he serves as CEO today. Jason is the host of Perfectly Mentored podcast, as well as the author of Three Easy Digital Marketing Strategies to Grow Your Business.On this episode of End Hype: Product Entrepreneurship for Impact, host Callye Keen and Jason discuss the pros and cons of selling on Amazon, crafting incredible sales offers, and the changing business landscape of 2021. Join Callye and Jason for an expert’s back-to-basics lesson in digital marketing. What You’ll Learn:The three tried and true methods for growing your business—in any industryWhen to not develop a productWhat Jason sees as the number one most important business strategy in 2021Favorite Quote:“If you have the best product, and you really believe you could do big, big damage or think the world benefits from what you have, and you're better than all the other options. Then, I mean, you're just letting yourself down by not investing in yourself.” — Jason PortnoyConnect With Jason:https://perfectlymentored.com/ (Perfectly Mentored Podcast)https://www.facebook.com/perfectlymentored/ (Facebook)https://twitter.com/jasonportnoy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter)https://www.instagram.com/PerfectlyMentored/ (Instagram)https://www.linkedin.com/in/jason-portnoy/?originalSubdomain=ca (LinkedIn)https://jportnoy.com/ (jportnoy.com)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.…

End Hype with Callye Keen

1
Smart Goals Are Dumb 24:11

4 years önce24:11

24:11

Is 2021 the year you take the world by storm, scale your business, change your life? Or will it be just another long list of unfulfilled goals? On this episode of End Hype: Product Entrepreneurship for Impact, business coach and host Callye Keen walks listeners through his top goal setting strategies, the difference between confidence and arrogance, and the value of finding a mentor. Join him in dumping the Goals for Dummies rule book—and choosing a mindset that works. What You’ll Learn:Why SMART Goals don’t workWhat true self confidence looks likeThree framework shifts that will help you set and achieve your goals Favorite Quote:“People use goals as some kind of self-flagellation, as some way of making themselves feel guilty and bad. You set a goal but you can’t achieve that goal—you haven’t built that confidence in yourself to do the actions that need to be done to achieve the goal.”About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.…

End Hype with Callye Keen

1
Mike Machin - Evolving as a Artist 51:34

4 years önce51:34

51:34

Mike Machin shares the story of his continuous learning and growth as a graffiti writer. Callye and Mike talk about the different perceptions of people about graffiti and the ways to effectively market an idea. Tune in for an episode that will give you a deeper look at the beauty of the art and the journey of a graffiti writer.What You’ll Learn:Why the value of your idea is important when you sell it in the market What is the best way to get information and the best way to accelerate your learningWhy marketing is a game of memorization as explained by Callye and the truth behind itFavorite Quote:“My definition of cool is somebody has to think that it’s good. It’s not like a personal validation thing. It’s validated by the market. If you want to sell that stuff, it has to be an exchange of value.” About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.…

End Hype with Callye Keen

1
Why Every Entrepreneur Should Join The Clubhouse Social Network 16:57

4 years önce16:57

16:57

Are you ready and willing to see the world as full of opportunities, rather than obstacles? That’s the name of the game if you want to be a successful entrepreneur says business coach and End Hype host Callye Keen.On this episode of End Hype: Product Entrepreneurship for Impact, Callye recounts his recent experience using the new social network Clubhouse, and lays out exactly why anyone who calls themselves an entrepreneur should give it a try. Tune in, join the club, and find out how to make the most of your time on Clubhouse. What You’ll Learn:How Clubhouse works and what makes it different from other social networksHow you can use Clubhouse to your advantageWhy trying Clubhouse is guaranteed to benefit you as an entrepreneur in the long runFavorite Quote:“Action creates opportunities. When we start doing something, the doors of reality open up. And then we see like, oh, here's the next 10 steps. And we we do the work. And then we see the next 100 steps. Because it's like climbing a mountain we can see farther, the higher that we go to a certain point.”About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.…

End Hype with Callye Keen

1
Ryan Williams - The Apparel Business And Building A Brand 56:20

4 years önce56:20

56:20

What is the secret to creating an amazing e-commerce brand? After thirteen years in the industry, Ryan Williams is here on End Hype to share the background information on how to grow an apparel brand that will produce massive income and opportunity in the marketplace.While serving in the military, Ryan Williams decided he wanted to control his own destiny and create more freedom. As a result of this realization, Ryan started a t-shirt company with his first business partner and began to take action. Even though they had to face some costly mistakes in the early years, Ryan and his partner were able to gain traction in their business and turn it into a massive success. On this episode of End Hype, Ryan shares insight on the “behind the scenes” life of starting an e-commerce brand. Here in 2021, Ryan is dedicated to helping entrepreneurs like himself overcome the mistakes that he encountered when he first started his online business.What You’ll Learn:The mindset that is needed to thrive in the e-commerce space as a startupHow to create a business that solves compound problems for your clientsWhy it is essential to understand whether your team members are analytical or creative personality typesFavorite Quote:“I enjoy solving problems. When these issues come up, I don’t look at them like problems. I look at them as opportunities to improve. The only time I get pissed is if we are dealing with the same problem more than once because that means we didn’t adjust our systems and processes to account for that. Stepping in potholes is fine but if you’re stepping in the same pothole again, again, and again, then you’ve got a driver problem!” - Ryan WiliamsAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.…

End Hype with Callye Keen

1
Evolve Dropshipping Business Tactics into a Leading Brand 23:43

4 years önce23:43

23:43

Drop shipping got you burned out? Too much hustle, not enough revenue? Hear from entrepreneurial expert and coach Callye Keen on how to move from fast sales tactics to full-blown brand building.On this episode of End Hype: Product Entrepreneurship for Impact, host Callye Keen digs into the new social media network Clubhouse, the pros and cons of drop shipping, and what makes a mission-based business so powerful. Hit play for juicy business-building tips and tricks from Callye.What You’ll Learn:Which Clubhouse rooms to join when for more of CallyeWhat drop shipping does for you—and what it doesn’tHow a clear, customer-centric mission can elevate your business Favorite Quote:“With drop shipping, we might have a page or a store that's just for that product or just for products in that niche. And we're not building like a great memorable logo, a great memorable experience, we're not really building an email list that we can sell into over and over and over again, we're not building that trust factor. We're just trying to create a transaction…. [How do we] take all those amazing skills that we've learned from doing tactics like drop shipping, and then how do we use those tactics to then build a brand?” — Callye KeenAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.…

End Hype with Callye Keen

1
Corey Berrier - Sales Is Life - The Ultimate Business Skill 1:11:15

4 years önce1:11:15

1:11:15

So you’ve got a hit product—congrats! Now it’s time to get that product flying off the (digital) shelves. The question is… do you have the sales chops? Worry not, “Sales CEO” Corey Berrier has your back. Corey Berrier has served as a life coach, sales consultant, and business consultant; he has built multiple businesses, and is a certified Neuro-linguistic Programming practitioner.On this episode of End Hype: Product Entrepreneurship for Impact, “Sales CEO” Corey Berrier and host Callye Keen unpack the challenges and negative associations of sales, tips for overcoming those challenges, and strategies for busting the myth of “the sleazy sales guy.” Listen in for an insider’s guide to excellent, ethical sales. What You’ll Learn:What society gets wrong about salesHow to carry yourself like a top salesperson, even when things don’t go the way you hopedHow to ask exactly the right questions to level-up your “discovery call”Favorite Quote:“Sales is asking better questions, and identifying what the problems are . . . If you have a problem with your business or your product, and I have a solution, it would be selfish for me not to tell you about it.” — Corey BerrierConnect With Corey:https://www.instagram.com/salesceo/ (Instagram)https://www.facebook.com/corey.berrier (Facebook)https://successfullifepodcast.com/ (https://successfullifepodcast.com/)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.…

End Hype with Callye Keen

1
What’s The Next Chapter For You? 26:54

4 years önce26:54

26:54

In life, we won’t really know what will happen for us tomorrow and we can’t guarantee that everything will be in our favor. But here’s the best thing we can do: Choose the right path and do the things that will possibly result in the greater good.On this episode of End Hype, Callye discussed and identified the different steps one should take in an entrepreneurship journey, how these paths will guide you along the way, and its possible outcomes. Tune in for an episode that will help you learn some tips and tricks so you can succeed in your line of business.What You’ll Learn:What are the steps in effectively achieving your goals and how you can apply itHow to make your ideas become real and how you can deploy them make to make earningsWhy businessmen still need to talk with other people and discuss their ideas and plansAnd much more!Favorite Quote:“You see the world and think that this should be different, my life should be different. You come up with big ideas, and I think that we should come up with big ideas because we want to do amazing things. If you come up with an idea that can actually solve a situation or an actual need in the society then try to bring it to an accelerator, go through a process and you can offer this to that innovation challenges”Callye KeenFollow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).…

End Hype with Callye Keen

1
The Framework for Winning Goals 24:08

4 years önce24:08

24:08

Have you set up your goals yet for 2021? New year resolutions aren’t made to be just written, they are made to be done. The secret for a successful life is always in our hands.On this episode of End Hype, Callye talked about his framework on setting up his goals and shared his ways to achieve them. Tune in for an episode that will guide you in making your goals for this year and helping you effectively reach them.What You’ll Learn:What are the different methodologies to set one’s goalsHow action differs from intense planning, growth and optimization, and opportunities versus distractionsWhy Callye does not recommend to write down all your plans and what is the effective way to put them into actionAnd much more!Favorite Quote:“Most people are obsessed with the framework and they feel guilty if they did not achieve their goals where in fact they should be obsessed with the results and actions.”Callye KeenFollow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).…

End Hype with Callye Keen

1
Leadership and Confidence from Challenges 25:07

4 years önce25:07

25:07

What is your idea of a good leader? A ship cannot sail without its captain. A leader is the one who looks out for others, motivates to keep them moving forward and brings out the best in them. The success of the team is the success of the leader.On this episode of End Hype, Callye shares his thoughts about leadership and discusses that everyone can be a leader in our lives and in our own ways. Tune in and understand what it’s really like to be an effective leader.What You’ll Learn:What are the concepts of leadership and can one apply it in his day to day lifeHow making difficult things makes us better people and how people who are doing difficult things makes them a better leaderWhy reliability and confidence are essential traits of an effective leaderAnd much more!Favorite Quote:“I don't think there's a successful person out there that has started something and runs something that didn't do any form of the work or didn’t put in that feedback mechanism where they jump in or figure out the problems.”Callye KeenHow to Get Involved:Follow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).…

End Hype with Callye Keen

1
Nate Bailey - Unleash the Leader Your Life and Business Needs 45:13

4 years önce45:13

45:13

How can we become championship leaders inside of our lives?Here’s a tough truth: doing hard things makes you a better leader. Have you ever done a challenge that tests your mental and physical toughness? Are you always striving to become the best version of yourself and lead by example? Are you prepared every time you show up? True leaders lead by example. On today’s episode of End Hype, Callye and guest Nate Bailey dive head first into all these questions.We are all leaders. Our family, team members, clients, friends, and associates are always watching. To build leadership, you have to “do the thing” instead of just talking about doing the thing. On this episode of the show, Callye is joined by Nate Bailey. Nate is the creator of the https://www.100milemindset.com/optin30624563 (100 Mile Mindset Challenge) and https://natebailey.org/programs/ (Unleash The Leader Within). He is a world-class coach, speaker, author, and veteran dedicated to driving people towards their highest potential and the impact they’re striving for inside their lives. Tune in and discover how to be a champion leader!What You’ll Learn:How to always be a leader inside of your life and why that is so important to your success (9:37).How great leaders get others to inspire other people around you to do above and beyond what is expected (14:04).What makes professional athletes and military special operators different than the average person (35:34).And much more!Favorite Quote:“We are all leaders, whether you like it or not. You are always communicating a message that shows you as a powerful leader or a non-powerful leader. You are either an effective leader, or a non powerful leader. We are always, at all times, leaders. It is not what you say, it is what you do. Our kids are always watching what we do, not what we say… Our actions will lead them to show them how they should show up.”Nate BaileyConnect with Nate:https://natebailey.org/ (Nate Bailey’s Website)https://www.100milemindset.com/optin30624563 (100 Mile Mindset Leadership Event)How to Get Involved:Follow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).…

End Hype with Callye Keen

1
Networking Hacks For Entrepreneurs Who Hate Networking 25:33

4 years önce25:33

25:33

Does networking make your stomach turn upside-down? This is the episode for you.On this episode of End Hype, Callye shares how networking can become a force multiplier for your capabilities and your success even if interpersonal skills have never been your strength.Here’s the bad news: networking can be extremely uncomfortable. In fact, attending networking events has always been tough for entrepreneurs who might not be as gregarious or outgoing as others. To make matters worse, the individuals who are attracted to these events are often there with the wrong motives and intentions. The types of people that we all want to surround ourselves with are oftentimes simply too busy to attend many of the networking events popping up in today’s market.So how do we find the diamonds in the rough and make sure our networking efforts are actually having an ROI?Fortunately, there is good news: networking does not have to be so difficult or overwhelming. There are some different “hacks” you can apply if you have enough self-awareness to know that networking is not your strong-suit.At the end of the day, it boils down to knowing your strengths and weaknesses and adjusting accordingly. Listen to this show to learn the playbook!What You’ll Learn:Why becoming a public speaker can be a networking hack for introvertsHow to run an event and network at the same timeWhy networking is essential to your business success, even if it makes you uncomfortable. At the end of the day, starting a business is an uncomfortable process. It’s about being self aware and knowing how your efforts can be best applied. And much more!Favorite Quote:“There’s such a small percentage of people in life, especially in business, that are actually adding value. If you join a mentorship group, you’ll understand. If there’s 100 “mentors” that SHOULD be amazing, a very small percentage will actually add value, actually do the work, and actually help people. Those people will all know each other… Get involved with those people... It’s not even a ‘hack’, you are just doing the right thing.”Callye KeenHow to Get Involved:Follow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).…

End Hype with Callye Keen

1
Building Your Brand And Growing Your Network With Nate Peo 1:02:22

4 years önce1:02:22

1:02:22

“No man is an island.” - John Donne You’ve probably heard that saying before - and it goes double for anyone who’s trying to build a new business, a better product, or a legacy of innovation and success. You need people. Said another way, you need to know who to bring people to you, and who you should have on your side. Nate Peo builds personal brands that give corporate brands personality, because he knows that truly connected, advantageous relationships can only be built when people know they can trust you. Nate helps companies run their property purchasing process more efficiently through his work with his other business, Procurvia, and he is the host of the All-in-One Podcast. On this episode of End Hype, Callye and Nate dive into the reasons why everyone, regardless of industry or experience level, needs a growing (and trusted) network, how having those connections expands the realm of what’s possible for you in terms of innovation, and how a well-built personal (and professional brand) lets people know who you are - and give you better opportunities - without ever having met you. Tune in to start cultivating a network that can help you take your own ideas, and those of the people on your team, to great heights. What You’ll Learn: What builds the strongest connection between entrepreneurs and helps them help each other as they grow and develop a personal brand How startups allow their teams and owners to build a knowledge base they would never otherwise have the chance to build Why the off-putting people speaking at networking events seem so disconnected to what they’re saying, and what’s going on behind-the-scenes in their career Favorite Quote: "If you show up enough times, people are going to appear into your life." Nate Peo Connect with Nate: https://www.natepeo.com/ About Callye Keen and Red Blue Collective Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/…

End Hype with Callye Keen

1
Creating Change With Outsider Optimism And Insider Knowledge 27:09

4 years önce27:09

27:09

There are times that we are lost and we struggle to make things happen and need someone to guide us through. Are you willing to take a step to turn your ideas into reality? Or do nothing and your ideas remain a fantasy.On this episode of End Hype, Callye talks about the startup world and their great ideas and the reality of it, decoding the entrepreneurs' starting beliefs of doing wild and crazy things to build a successful business and how to approach and solve problems like an optimistic outsider.Listen in for an episode that will guide you in your startup journey as an entrepreneur and winning for real, not for luck. What You'll Learn:How to transform your product ideas into reality (0:04)What is the skill that you need to learn to overcome obstacles that will come in your way to challenge your strength in running your business (15:00)Why practicality and putting it into reality is important like asking yourself the right questions and putting yourself into the position of positivity and negativity. (18:41)And much more!Favorite Quote:" We have two different ways of thinking, pessimist calls themselves realist and then dreamers will call themselves optimists, but these two people are not oil and water, it could be just you. But the value is in the friction. With a lot of this dual type of thinking, the value isn’t in holding one of those beliefs and holding it strong. But the value is in between those two things because it requires both. So the value is in the friction, where you can't resolve those two pieces called cognitive dissonance. These two ideas can't exist, they can't coexist, they cause friction. Those sparks is where real change happens because there's a lot of people out there with ideas that never make anything happen. So when you combine those two things, those two ideas hating each other, arguing with each other, I think it holds the value."Callye KeenHow to Get Involved:Follow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).…

End Hype with Callye Keen

1
Dillon Mitchell - Transforming Industry Knowledge Into Products 44:50

4 years önce44:50

44:50

What's the biggest struggle that plagues your industry? You probably thought of one right away. Now, the next question is, are you the type to simply survive that struggle and progress on your own, or the type to innovate, elevate the practices in your industry, and help everyone else rise with you? An engineer, UltraRunner/endurance athlete and entrepreneur, Dillon Mitchell is the founder of Kowabunga Studios, a software and consulting firm geared towards making the lives of engineers better through automation and time-saving solutions. Kowabunga Studios was created because of the tedious tasks and stressful deadlines Dillon experienced as an engineer, designing millions of square feet of commercial buildings. Dillon and Kowabunga Studios' mission is to help engineers, architects, and contractors save time and live better lives. On this episode of End Hype, Callye and Dillon discuss the birth of (and need for) Kowabunga Studios, the prevalence of tunnel-vision tech entrepreneurs with very limited perspective on their own projects, finding unique ways to engage with your market and your industry through online platforms like LinkedIn, and how Dillon's ability to blend and combine ideas sets him apart in his industry and even further. Listen in for an episode that will give you new clarity on how ideas become products and products become impact. What You'll Learn: How the stress inherent in the construction industry catalyzed Dillon's move into making life better and more streamlined for engineers on projects (4:38)What you need to know about building an expansive and effective network on LinkedIn, and what to show them once you've done so (23:20)Why much of the recent innovation in construction brings to the table not only less waste and more time savings, but also a host of pandemic-friendly benefits from safety to social distancing (42:53)And much more! Favorite Quote: "You got to be in love with the idea, you know, you have to have that commitment, that drive for it. For what I'm doing, like, my big goal, if you will, is I'm going to save a billion hours annually in construction - period. So, that's across robotics design, you name it. If it has to do with construction, we're gonna save you time, we're gonna make your life better, period. But I have a passion for that, because construction builds the world, and nobody seems to care about those people. Okay, I'll be that guy to help you save time and live better, period." -Dillon Mitchell Connect with Dillon Mitchell https://www.linkedin.com/in/dillon-mitchell-kowabungastudios/ (LinkedIn) https://www.instagram.com/dillonAMitchell (Instagram) https://www.youtube.com/user/dalexm13/featured (YouTube) https://www.kowabungastudios.com/ (Kowabunga Studios) https://www.instagram.com/kowabungastudios/ (Instagram) https://www.facebook.com/kowabungastudios (Facebook) About Callye Keen and Red Blue Collective Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective).…

End Hype with Callye Keen

1
Product Development in Startups: Challenges, Process, and Insights 26:02

4 years önce26:02

26:02

Be honest - do you tend to dive into projects (or even businesses) without doing a lot of thinking, let alone planning? It's a common entrepreneurial urge...but the secret to bypassing all the rest of the ready-fire-aim crowd is collecting wisdom and strategies from people who've been there already.On this episode of End Hype, Callye lays out the most important nuggets from his most recent livestream interview, including getting involved at the ground level with the next pursuit you've got your eye on, the importance of thinking in practical frameworks, and discovering the major benefits of baby steps. Listen in for a concentrated dose of wisdom that you can inject straight into your career, whether you're an up-and-coming CEO or just someone with a great idea.What You'll Learn:Why working in a small-business setting is a unique and valuable challenge for those looking to learn and learn quickly (7:15)What experimentation does for the product development process and how we reach more and more clarity as we go (14:59)How to construct a process that takes a more reasonable approach to product readiness (at every stage) than just "go fast and break things" (19:53)And much more!Favorite Quote:"What I'm trying to get you to do is solve problems a little bit at a time. So, we build a better team, we build better core intellectual property, we build revenue, we build partnerships, and we take these on, and just one challenge right after the other, whereas the temptation is to go really fast and then make one giant obstacle, one thing that can't be overcome. So it's like the difference between scaling a wall and going up a flight of stairs. Can you scale a wall? Yes. Can most people do it? No. Can most people go up a flight of stairs? Yes, that's what they're designed for. So, they think that it's faster because they're running on flat ground, but then they just literally hit a brick wall."Callye KeenHow to Get Involved:Followhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective)…

End Hype with Callye Keen

1
Daniel Slaski - Adventures Of A Startup Engineer 1:00:51

4 years önce1:00:51

1:00:51

Ever wondered what goes into that amazing new product that comes out and changes lives? Most of us just see the shiny end result, but the process behind the scenes - and the people involved - are the truly mind-blowing part of these products. Daniel Slaski is a mechanical engineer and product developer by profession and a designer at heart, as well as a contributing writer at SolidSmack and a SolidWorks power user. Daniel’s vast breadth of experience in multiple types of environments from medical to tech to aerospace have given him a holistic and high-level view into product development in all its forms. On this episode of End Hype, Callye and Daniel dig into the incredible value of the lessons you learn and the skills you pick up working at (or with) a small startup as opposed to a larger company while you’re considering your own startup, the philosophies that help Daniel solve problems and grow as an engineer, and the value of having diverse viewpoints and differing opinions around the table. Listen in for an in-depth look at the creative process behind the products and ideas you love. What You’ll Learn: What the downside to the “Wild West” rule-lessness of small companies looks like - and how to navigate it to get things done (16:39)Why from-scratch innovation isn’t always helpful to the process of designing and developing technology (26:31)How to break away from the expectation of clean-cut, mathematical, black-and-white processes and embrace the mess (43:00)And much more! Favorite Quote:“It's about moving forward, right? Like, move these designs forward, right? Like, you get stalled and you have to un-stall things, right? Nobody wins when you're stalled in design forever. You're not winning, you're not moving on to the next cool thing, the company's not winning. So you just, you know, you have to keep moving the ball forward. It's awesome. It’s a part of the process.” Daniel Slaski Connect with Daniel: https://www.linkedin.com/in/danielslaski/ (LinkedIn) https://www.solidsmack.com/ (SolidSmack) Dan@solidsmack.com How to Get Involved: https://youtube.com/redbluecollective (YouTube) http://instagram.com/callyekeen (Instagram) https://www.facebook.com/redbluecollective (Facebook) About Callye Keen and Red Blue Collective Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective)…

End Hype with Callye Keen

1
Why Entrepreneurs Love Fake Gurus 21:59

4 years önce21:59

21:59

Who's your favorite fake "guru" online? They're everywhere, and it's impossible not to stumble across their outrageous promises and eye-catching ads. But some of these scammers are a lot more subtle...how do you tell the difference between a grifter and a mentor who can really help you get ahead?On this episode of End Hype, Callye breaks open the world of Internet money-making scams, exploring the implausible claims they make and why we're so attracted to them, analyzing the programming that makes us susceptible to people who claim to have authority and their magical answers, and outlining a more legitimate, fulfilling path to entrepreneurship for those who are willing to do the work. Join in for some valuable scam-avoiding insight that could save you time, money and a lot of failure.What You'll Learn:How even the most mundane parts of our daily lives developed from disruptive, revolutionary ideas - plus why our brains love an easy answer (6:14)What our fragile egos tell us when we're confronted with an offer that's too good to be true, and what you should be pursuing instead of cheap validation (14:03)Why a flashy online presentation should be a big red flag, and a few ways to spot telltale inconsistencies (18:19)And much more!Favorite Quote:"Anytime I see there's, like, a magic key being turned or there's a way to like, trick somebody with NLP... there's no cheat mode, right? There's just, like, success mode. And you can turn success mode on by doing the work. Asking people that really know what they're talking about. You know, getting feedback from people, actually setting your ego aside and digesting that feedback and improving. If you can just do the work and improve, that's kind of how the whole process functions. But it's hard to draw that line and say, 'Okay, this is where that mentorship and that coaching and that good information is, and here's where that bad information is, that's where the trickster information is.'"Callye KeenHow to Get Involved:Followhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective)…

End Hype with Callye Keen

1
Pursuing Ideas and Slaying Dragons with Kelli Ogborn 50:56

4 years önce50:56

50:56

What happens to all your great ideas? As entrepreneurs, we’re near-constantly daydreaming about one bombshell innovation or another...only a fraction of which we actually see through. So, what’s the roadblock between a great idea and a real-life product, and how do we get past it? Kelli Kedis Ogborn is the founder and CEO of H.S. Dracones, a company focused on helping businesses and ventures navigate the waters of commercialization and growth through resources like market assessment plans, as well as science-based language and communication strategies to keep the human side of innovation front and center.On this episode of the End Hype Podcast, Callye and Kelli dig into the challenges innovators face at every level from high school science fairs all the way up to NASA, making sure entrepreneurship aligns with your vision and your values (plus what happens when it doesn’t), keeping service and a desire to make life better at the center of your product development, and approaching healthy partnerships with less apprehension and more productive strategy. Tune in for an interview that will get your creative brain up and moving.What You’ll Learn:How Kelly developed a name for her organization that managed to be both incredibly unique and perfectly descriptive of her purposeWhat key factor keeps your customers engaged with the product you’re offering - and how to get a “second date” with your audienceWhy the uncertainty, often-radical changes and unforeseen bumps that come with the process of cultivating your company or product shouldn’t scare youAnd much more!Favorite Quote:“Everyone's heard the saying, ‘Fortune favors the bold,’ and it really is true, right? Because for entrepreneurs - it is very risky. But you're going to be the most successful if, at least, you know what those roadblocks might be, and how to be able to mitigate them. And so you're never going to be in the clear, right? But at least you can say, ‘I anticipated this, and these are four different ways I can get around it.’ So it just allows your path to be a little more linear, even though it’s never going to be linear.”Kelli OgbornConnect with Kelli:https://www.linkedin.com/in/kellikedisogborn/ (LinkedIn)http://www.hsdracones.com/ (Hsdracones.com)How to Get Involved:After experiencing firsthand the development and manufacturing process behind hundreds of products, Callye Keen distilled his insight and experience into the https://www.redbluecollective.com/ (Red Blue Collective) framework, through which his clients have built and scaled 7-8 figure business and sales across the world.He presents that same insight and mastery, along with the wisdom and stories of expert guests, with the End Hype podcast. You can visit Callye on https://www.instagram.com/callyekeen/ (Instagram )and https://www.facebook.com/callyekeen (Facebook), and check out the show https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (here) - and don’t forget to rate and review! Your feedback is both vital and very much appreciated.…

End Hype with Callye Keen

1
How to Overcome Fear of Failure by Translating into Action 40:48

4 years önce40:48

40:48

Callye discusses the overcoming the fear of failure. Your obsession is emotional not logical. Stop letting fear guarantee failure.The world is filled with opportunities. Entrepreneurship is, in part, identifying and solving opportunities by risking capital, time, and talent. Brilliant people are capable of phenomenal mental gymnastics. I have friends and clients capable of the most intensive mental processing to find why something will NOT work.The heavy focus on an infinite list of risks is a mask for fear. Here are the 3 steps to translate fear into action.Acknowledge the FearAsk Why and Find the PurposeMitigate Risks…

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