The Report That Scared CMOs: AI, Backlash, and Budget Squeezes

Embracing Marketing Mistakes

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Robin Smith, Head of Corporate at Censuswide, joins us in unravelling the complexities of modern marketing in our latest episode as we look at a brand new comprehensive report on CMOs.
We invited Robin onto the show so you could gain real insight from their inaugural "Voice of the CMO Report" which questioned more than 500 CMOs. The report looks at tackling AI's role in crafting hyper-personalised campaigns while maintaining authenticity. With a keen focus on the challenges of managing brand backlash amidst evolving ESG expectations, Robin underscores the importance of balancing creativity with data to navigate today’s marketing landscape.
We explore the gruelling landscape of modern marketing strategies where social listening tools become pivotal in understanding ever-changing customer needs, particularly in B2B sectors. From the rise of podcasts as essential engagement tools to the struggles of CMOs juggling increased demands with shrinking budgets, this episode covers it all. Discover how innovative approaches like outsourcing talent to cost-efficient regions align time zones without compromising quality, offering a lifeline to budget-strapped marketing departments.
We cap off the discussion with a candid look at workplace fails and the lessons they offer. From email mishaps to the nuances of maintaining statistical robustness in research, the episode is rich in relatable anecdotes and practical advice. Robin shares exciting future possibilities, like blending natural and synthetic audiences in marketing events, hinting at the technologically innovative road ahead. Buckle up for an episode that promises to enlighten you with its blend of expert insights and real-world experiences.

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Bölümler

1. Marketing Trends and Challenges in 2025 (00:00:00)

2. Impact of AI and ESG Backlash (00:09:32)

3. Challenges in Modern Marketing Strategies (00:17:59)

4. Global Talent Recruitment and Budget Constraints (00:24:47)

5. Email Etiquette and Mistakes (00:29:13)

6. Statistical Robustness and AI Efficiency (00:37:28)

7. Research and AI in Marketing (00:43:57)

8. Future Outlook in Marketing (00:52:49)