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Who Needs Cookies Anyway?: The Forgotten Art of Marketing
Manage episode 320461239 series 2795164
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With ad tracking deprecation now firmly on the horizon, time is running out for marketers to act. But, with a whole industry of digital campaign micromanagement that hinges on cookies, it’s easier said than done.
What can marketers do to ensure they continue to deliver targeted campaigns and measure effectiveness in this new landscape? Is this a golden opportunity to rethink how we do marketing?
Our host, Matt Andrew, UK MD of Ekimetrics is joined by former Gameloft MD, turned gaming and media consultant, John-Paul Burke of Seika Media to discuss ways of driving and measuring incrementality, as they look ahead to a potential new dawn for the industry.
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