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#8 What Tesla can teach us about successful church marketing
Manage episode 311198715 series 3089244
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Did you know that Tesla sells more luxury cars than any other company?
I was surprised when I read that statistic, but even more interested when I read how they did it. Let me share the terlerati.com comment on it and then I'll talk about how this inspired me about discipleship and church marketing.
Quickly, name one advertisement you’ve seen recently from Tesla Motors themselves? OK, name any advertisement you’ve seen from the company, ever? Tesla’s marketing strategy is as disruptive as its business model. It lets you and I advertise for them, for free. . . . . Tesla does not spend millions of dollars in a traditional ad campaign. They let you and I discuss it, rave about it, hate on it, or rejoice in the spirit of going electric in a Tesla, be the catalyst to a viral and brilliant marketing campaign. At the end of the day, Tesla advertising is free.
Wouldn't that be great to have the same kind of success in marketing the events at our churches? Some ideas on how we can motivate our people to do that are what the rest of the podcast is about.
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