703 | News from the EDGE | Week of 8.5.2024

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Google announces they will be hitting advertisers with a 2.5% service fee for ads run in Canada starting in October. Advertisers, be sure to keep an eye on your geographic targets to avoid these fees in certain jurisdictions.

Advertisers beware! Google Ads hit with major outage on August 1st, leaving advertiser information exposed to competitors! The data breach left merchant center information openly visible, raising major privacy concerns.

Lastly, Google confirms that the Robots.txt file does not meet necessary security standards. The file, intended to guide search engine crawlers, fails to restrict unauthorized users from accessing sensitive information.

As always, tune in for all the latest news to know what’s happening in SEO, as we ease into the 7th century of the EDGE of the Web!

News from the EDGE:

[00:02:54] Google Ads has new surcharges in certain regions

[00:06:07] Major glitch in Google Ads exposes competitor data

[00:11:06] EDGE of the Web Title Sponsor: Site Strategics

[00:12:26] Google says- Robots.txt can't block unauthorized access

Captain Obvious:

[00:16:42] Mordy’s bone to pick with LinkedIn

AI Blitz:

[00:19:03] Reddit CEO to Microsoft and AI search engines: Pay for our content

[00:21:40] Is Perplexity AI’s Revenue Share Plan Fair?

[00:23:37] OpenAI has a watermarking tech to detect text written by ChatGPT with 99.9% reliability, but the project launch has been mired in internal debates

AI Tools:

[00:30:26] AI Real Time Speech Translation

[00:31:13] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:33:48] Google Local Service Ads Automated Lead Dispute System

[00:35:10] Google To Allow Pubic Hair Grooming Ads In September 2024

[00:36:48] Google Search Ranking Volatility Bursting At The Seams

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Resources:

• Google Ads has new surcharges in certain regions
• Major glitch in Google Ads exposes competitor data
• Google says- Robots.txt can't block unauthorized access

• Reddit CEO to Microsoft and AI search engines: Pay for our content
• Is Perplexity AI’s Revenue Share Plan Fair? via @sejournal, @martinibuster
• OpenAI has a watermarking tech to detect text written by ChatGPT with 99.9% reliability, but the project launch has been mired in internal debates (Wall Street Journal)
• AI Real Time Speech Translation
• Google Local Service Ads Automated Lead Dispute System
• Google To Allow Pubic Hair Grooming Ads In September 2024

• Google Search Ranking Volatility Bursting At The Seams

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine