732 | EDGE Tool Series: Originality.AI - AI Content Detection

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Player FM - Internet Radio Done Right

295 subscribers

SEO

yedi yıl önce eklendi

İçerik Erin Sparks tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Erin Sparks veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Action Academy | Replace The Job You Hate With A Life You Love

1
How To Replace A $100,000+ Salary Within 6 MONTHS Through Buying A Small Business w/ Alex Kamenca & Carley Mitus 57:50

52 weeks önce57:50

Daha Sonra Çal

Listeler

Beğen

Beğenildi

57:50

Alex (@alex_kamenca) and Carley (@carleymitus) are both members of our Action Academy Community that purchased TWO small businesses last thursday! Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck" Want to know which investment strategy is best for you? Take our Free Asset-Selection Quiz Check Out Our Bestselling Book : From Passive To Passionate : How To Quit Your Job - Grow Your Wealth - And Turn Your Passions Into Profits Want A Free $100k+ Side Hustle Guide ? Follow Me As I Travel & Build: IG @brianluebben ActionAcademy.com…

1 yıl önce 38:29

MP3•Bölüm sayfası

We’re joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content.

We'll explore Originality AI's impressive accuracy rate in detecting AI-generated content, including from tools like ChatGPT, and discuss the industry's shift towards AI integration in content creation. Jon will shed light on the rising skepticism among consumers regarding online content, the struggle to manage false positives, and the evolving role of AI in business practices.

Additionally, we'll discuss the challenges and advancements in AI content detection, the potential plateauing of Large Language Models, and the importance of ethical considerations in AI content generation. Plus, hear about new features like plagiarism and fact-checking aids, readability checkers, and more.

Tune in as we unpack the future of AI in content marketing and digital innovation with Jon Gillham on EDGE of the Web!

Key Segments:

[00:03:35] Introduction of Jon Gillham

[00:14:29] The Balance Between Human And Ai-Generated Content.

[00:18:14] EDGE of the Web Title Sponsor: Site Strategics

[00:21:37] Explanation Of Originality.Ai And Its High Accuracy In AI Content Detection.

[00:27:57] Handling False Positives In AI Detection And The Role Of Metadata.

[00:28:45] Features Of Originality.AI: Plagiarism Checking, Readability Analysis, And Fact-Checking Tools.

[00:29:48] Challenges of Detecting AI Content as Models Become More Sophisticated.

[00:32:06] EDGE of The Web Sponsor: Wix Studio

[00:36:24] Ethical Considerations and Regulatory Concerns In AI Content Usage.

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Inlinks:

Follow Our Guest

Twitter: https://x.com/JonGillhams

LinkedIn: https://www.linkedin.com/in/jon-gillham-80912a14a/

Resources

https://originality.ai/

821 bölüm

#SEO #Tech #Business #Marketing #Tech News #Searchengineoptimization #Socialmedia #Erin Sparks #News #Industries #DigitalMarketer #SEM

732 | EDGE Tool Series: Originality.AI - AI Content Detection

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

295 subscribers

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

We’re joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content.

Tune in as we unpack the future of AI in content marketing and digital innovation with Jon Gillham on EDGE of the Web!

Key Segments:

[00:03:35] Introduction of Jon Gillham

[00:14:29] The Balance Between Human And Ai-Generated Content.

[00:18:14] EDGE of the Web Title Sponsor: Site Strategics

[00:21:37] Explanation Of Originality.Ai And Its High Accuracy In AI Content Detection.

[00:27:57] Handling False Positives In AI Detection And The Role Of Metadata.

[00:28:45] Features Of Originality.AI: Plagiarism Checking, Readability Analysis, And Fact-Checking Tools.

[00:29:48] Challenges of Detecting AI Content as Models Become More Sophisticated.

[00:32:06] EDGE of The Web Sponsor: Wix Studio

[00:36:24] Ethical Considerations and Regulatory Concerns In AI Content Usage.

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Inlinks:

Follow Our Guest

Twitter: https://x.com/JonGillhams

LinkedIn: https://www.linkedin.com/in/jon-gillham-80912a14a/

Resources

https://originality.ai/

821 bölüm

#SEO #Tech #Business #Marketing #Tech News #Searchengineoptimization #Socialmedia #Erin Sparks #News #Industries #DigitalMarketer #SEM

Tüm bölümler

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

1
756 | AI/SEO News from the EDGE | Week of 4.21.2025 38:54

5 gün önce38:54

38:54

Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta while creators scatter to backup platforms. Meanwhile, Google credits Gemini for nuking 240 million spammy reviews and business edits, but don’t expect them to help you get your real reviews back. Big legal moves are underway: The NYT lawsuit against OpenAI and Microsoft will proceed, and Chegg is suing Google for killing traffic via AI Overviews. Sara Taher joins the show to unpack the long-term consequences of AI scraping and shrinking search real estate. We also dive into new AI traffic data showing LLMs are sending visits, barely, and why Google suddenly loves YouTube again. If you’re not aligning schema, content, and branding now, you’ll be shouting into the algorithm void. News from the EDGE: [00:02:26] Advertisers pull back from TikTok, boost Meta amid ban uncertainty [00:08:49] Google credits Gemini for better detection of fake business reviews and maps spam [00:14:11] EDGE of the Web Sponsor: Site Strategics AI / SEO News with Sara Taher: [00:15:48] NYT case against OpenAI and Microsoft can advance [00:18:20] Chegg sues Google for hurting traffic with AI as it considers strategic alternatives [00:21:46] AIO prevalence has now surpassed 20%. [00:25:53] EDGE of the Web Sponsor: WAIKAY from InLinks [00:29:19] 63% of Websites Receive AI Traffic [00:34:18] YouTube citations in Google AI Overviews surge 25% Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @SaraTaherSEO X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine…

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

1
755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape 46:59

9 gün önce46:59

46:59

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search experience, the discussion also revolves around AI's role in modifying search results, and local service ads' impact on user behavior. The talk also touches on how changes in Google's algorithm and business model are propelling a significant decline in traditional website traffic. The guests from Near Media provide expert insights on how businesses can adapt by enhancing the visibility of their services via structured content that appeals directly to these AI-driven formats. Greg, Mike, and David share their perspectives on AI's potential to redefine consumer interactions with search platforms and marketing methods, while also highlighting the importance of direct customer relationships and authentic experiences. Key Segments: [00:06:51] EU Tech Regulation and Google's Search Impact [00:10:30] Local SEO and Zero-Click Evolution [00:13:07] EDGE of the Web Title Sponsor: Site Strategics [00:14:00] Impact of Google Local Service Ads [00:17:00] Hotel Ads: Monetization Strategy Insights [00:20:40] Google Tests Enhanced AI Search Feature [00:25:31] Enhancing Local Conversion Strategies [00:29:07] Understanding User Intent in AI [00:32:22] AI's Concierge Era: Worth the Shift? [00:35:57] Tailoring Business Model to Audience Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site Follow Our Guests: Mike Blumenthal: X: @mblumenthal LinkedIn: https://www.linkedin.com/in/mblumenthal/ BlueSky: @mikeblumenthal.bsky.social Greg Sterling LinkedIn: https://www.linkedin.com/in/gregsterling/ David Mihm LinkedIn: https://linkedin.com/in/davidmihm Resources https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/ https://www.nearmedia.co/dma/google-dma-compliance-2025-03/ https://www.nearmedia.co/dma/eu-home-services-search-behavior/ https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/ https://www.nearmedia.co/eu-home-services-search-behavior/…

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

1
754 | Local News from the EDGE w/ Darren Shaw | 4.11.25 55:05

15 gün önce55:05

55:05

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google’s been dishing out settlements, and Amazon's itching for TikTok. There’s a Google's $100M settlement over AdWords billing practices. Might want to pay attention to that. Seems a bit precedent setting. Darren shares insights on how local SEO is evolving with trends like review recency and the significant role of video content. Meanwhile, Google’s mysterious local service ads anomaly didn't go unnoticed. What is with the testing of the green check mark in LSA? That is a huge value; why drop it? Google Business Profile Questions and Answers is gone. RIP. The “question” is, how valuable was it? Clippable coupons are showing up in the wild on GBP, but rarely. If you think negative reviews spook SEO experts, think again—Darren explains why they might be able to help you. All Things Local in this episode of Local News from the EDGE with Darren Shaw! News from the EDGE: [00:03:27] Google settles $100 Million advertising dispute [00:06:23] Amazon makes surprise bid for TikTok ahead of U.S. ban deadline [00:13:18] EDGE of the Web Title Sponsor: Site Strategics In Local News with Darren Shaw: [00:14:28] Restaurant Local Results get a facelift [00:17:45] Getting a negative review will boost your rankings [00:22:25] Google is working on restoring Local Service Ads advertiser console [00:25:11] Google Local Service Ads Tests Removing Green Screened Checkmark [00:31:44] Google Local Questions & Answers Feature Gone? [00:34:59] EDGE of the Web Sponsor: WAIKAY from InLinks [00:36:44] Google Local Knowledge Panel With Promotion Clipable Coupons [00:43:21] Your Local SEO Workout [00:47:49] Freshness Distance Calculator Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks New Offering! https://edgeofthewebradio.com/waikay…

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

1
753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies 1:03:46

23 gün önce1:03:46

1:03:46

This is going to be big. SEO Week 2025 is happening at the end of this month!. Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discuss the seismic shifts in SEO, including generative AI and its profound implications on search dynamics. Join Erin Sparks, Garrett Sussman, and Mike King as they share tales from the frontlines of SEO innovation. The conference is set to be groundbreaking. Thematic days are focused on the Science, Psychology, Ecosystem, and Future of SEO. Special guest Will Critchlow joins us with his fascinating take on how AI-powered searches are subtly yet drastically altering E-commerce strategy, giving a sneak peek into what to expect at the NYC event. Hold on tight because this isn’t just a conference—it’s a seismic shift poised to redefine SEO. Lily Ray, JR Oakes, and Jori Ford join the show and share a bit of their presentations that will happen at the conference. Get their takes on how important this conference is set to be! Ready to transform your SEO perspective? Tune in for the full scoop on how to snag a ticket, and don’t miss the chance to join us and the leading minds in search at this one-of-a-kind event! We have a free, full-week ticket giveaway for SEO Week! Simply share the EDGE of the Web LinkedIn post to enter a raffle for a full ride to the biggest SEO conference in recent history! Key Segments: [00:00:34] Introducing SEO Week: April 28 - May 1 [00:01:13] Mike King and Garrett Sussman of iPullRank [00:01:33] What is Different about this Conference? [00:03:58] Themes of the Conference [00:05:17] Speaker Insight: Will Critchlow, Ecommerce SEO [00:14:26] SEO Week: Cindy Krum [00:15:19] SEO Week: Tom Critchlow [00:15:57] Speaker Insight: Lily Ray, History of Google [00:21:32] EDGE of the Web Ticket Giveaway! $1200 Value [00:24:54] SEO Week: Wil Reynolds [00:25:28] Speaker Insight: JR Oakes, LLMs and AI [00:26:15] SEO Week: Crystal Carter [00:35:01] SEO Week: Aleyda Solis [00:38:26] Speaker Insight: Jori Ford, Crawler Logs for SEO [00:48:26] SEO Week: Ross Simmonds [00:49:11] SEO Week: Devin Bramhall [00:50:32] Mike King: Relevance Engineering [00:55:00] The SEO Gestalt - Learn about it in New York [00:58:07] Some of the Line Up of Speakers Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Resources: SEO Week EDGE of the Web LinkedIn page (for the giveaway!)…

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

1
752 | DMA and Google's Self-Preference: What Local Businesses Need to Know 48:30

25 gün önce48:30

48:30

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google’s strategic maneuvers in Europe are reshaping the SERP landscape and challenging the status quo in local search. With a strong research effort of the last two years, our guests dissect Google's attempts to comply with the DMA, such as the introduction of the Places Sites Tab, Carousel and the decoupling of the Local Pack from Google Maps. Despite these efforts, user behavior tells a different story—one where Google's new features are largely ignored. It seems the Local Pack is still the go-to destination for users, regardless of these new additions. Meanwhile, the episode exposes an intriguing juxtaposition in the hotels vertical, where booking.com emerges as a formidable player through ad dominance, highlighting a complex dance between market giants. This scenario sparks a discussion on whether Google's self-preferencing tendencies are truly being curtailed or simply rebranded. Join us as we explore how Google's “play nice” strategies may just be a façade amidst ongoing DOJ antitrust pressure. Could this pave a path for diversified regional strategies and fresh opportunities in the digital marketing sphere? Let us know your thoughts of the show at https://ratethispodcast.com/EDGE Key Segments: [00:02:01] SEO News from the EDGE Highlig [00:04:40] Introducing NearMedia: Mike Bluementhal, Greg Sterling, and David Mihm [00:08:03] What is the Digital Marketing Act? [00:08:59] Article 65 of the DMA Applies to the Regulation of Search [00:11:37] EDGE of the Web Title Sponsor: Site Strategics [00:13:34] What has Google Done to Comply with the DMA? [00:16:21] Google Rewriting History with Multiple Local Packs [00:18:13] Was This Done to Address American Antitrust Concerns? [00:20:06] Will the Election Change the Antitrust Enforcement? [00:24:23] EDGE of The Web Sponsor: InLinks [00:26:31] The DMA is not Prescriptive, But Setting Operational Parameters [00:28:10] Major Research Since 2023 on User Behavior [00:30:23] Google has a Self-Interest to Show You the Last Click [00:32:42] EDGE of The Web Sponsor: Wix Studio [00:35:14] What was the Most Surprising Findings? Guess.... [00:38:15] In Summary: A Bad Faith Argument on Google's Part Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site InLinks: https://edgeofthewebradio.com/inlinks Wix: https://edgeofthewebradio.com/wixstudio Follow Our Guests: Mike Bluementhal: X: @mblumenthal LinkedIn: https://www.linkedin.com/in/mblumenthal/ BlueSky: @mikeblumenthal.bsky.social Greg Sterling: LinkedIn: https://www.linkedin.com/in/gregsterling/ David Mihm: LinkedIn: https://linkedin.com/in/davidmihm Resources https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/ https://www.nearmedia.co/dma/google-dma-compliance-2025-03/ https://www.nearmedia.co/dma/eu-home-services-search-behavior/ https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/ https://www.nearmedia.co/eu-home-services-search-behavior/…

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

1
751 | SEO News from the EDGE | Week of 3.24.2025 52:56

4 weeks önce52:56

52:56

Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations. Google’s recent news about Gemini's real-time video AI and its concerning pervasive presence has sparked widespread conversation, at least with us. Couple this with the perplexing offer to acquire TikTok by Perplexity, and you’ve got a whirlwind of AI-driven developments. Plus, there is a great research doc this month from SERanking on the comparison of AI platforms: Who tackles Your Money Your Life (YMYL) topics best, DeepSeek ChatGPT or Google AI Overviews? We're not mincing words—John Mueller's insights on the effect of core algorithm updates on AI overviews add an additional layer of excitement as AI and search collide. So we have to make some custom 404 pages for hallucinated URLs to your site from AI Overviews? That does sound right. Hit the play button to catch our spirited dive into these pressing matters with none other than Cindy Krum. Stay informed, entertained, and maybe a bit paranoid, all here on EDGE of the Web! [00:01:30] What’s going on with Cindy Krum, SEO Specialist News from the EDGE: [00:02:50] Google Unleashes Gemini’s Real-Time AI Video [00:08:28] Perplexity Eyes TikTok [00:14:11] DeepSeek vs. ChatGPT vs. AI Overviews: Which AI model handles YMYL topics best? [00:23:02] EDGE of the Web Title Sponsor: Site Strategics SEO News from the EDGE: [00:24:20] Google: If Searchers Don't Use Your Page In Search, It May Be Removed [00:26:31] Microsoft Confirms Schema Helps Its LLMs (Copilot) Understand Your Content [00:29:27] Microsoft Bing: SEOs Should Focus on Conversions & Click Value [00:32:39] EDGE of the Web Sponsor: InLinks [00:33:44] Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not? [00:38:37] Google: Not all sites will fully recover with future core algorithm updates [00:42:45] Google Tests AI Search Options Beyond AI Mode Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio…

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

1
750 | Unleashing the Power of Personal Experience in SEO 42:40

5 weeks önce42:40

42:40

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity and unique perspectives are your new best friends in the digital arena. We unpack a treasure trove of insights with Cyrus, covering the key concepts of modern SEO: the importance of brand searches, building authority through expert imagery, and the critical need to integrate personal experience. Discover how Google's shifting algorithms and Quality Raters Guidelines are reshaping the landscape, requiring a pivot from traditional keyword-heavy strategies to a more holistic, value-driven approach. Cyrus shares firsthand experiences from his time as a Quality Rater, offering a rare glimpse into how Google evaluates experience and authenticity. Find out why now is the time to invest in unique, non-scalable content that showcases your expertise and passion, setting your brand apart from AI-generated noise. Brand is the play, folks. Key Segments [00:06:59] Brand Building for AI Defense [00:10:21] EDGE of the Web Title Sponsor: Site Strategics [00:12:48] "Images as Essential Content" [00:16:39] EDGE of the Web Sponsor: InLinks [00:18:49] Challenging SEO Quality Rater Role [00:21:13] Evaluating Experience for Google Rankings [00:24:23] People-Focused Content [00:29:41] EDGE of The Web Sponsor: Wix Studio [00:33:04] Personalization: Your Company's Unique Edge [00:36:59] Evolving Strategies for Affiliate SEO [00:39:17] Launching New SEO Marketing Directory: Zippy List Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks: https://edgeofthewebradio.com/inlinks Wix: http://edgeofthewebradio.com/wix Follow Our Guest: X: @CyrusShepard X: @ZyppySEO LinkedIn: Cyrus Shepard Resources: Zippy SEO Company List…

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

1
749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard 36:01

7 weeks önce36:01

36:01

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape. Explore the profound shifts that are shaking up the old-school SEO world. From understanding Google's reliance on brand as a filter to discovering which digital strategies can enhance your site's authority without solely focusing on keywords, we've got the latest insights. Care to rethink your link strategy? Discover how anchor texts can shape your brand's perception and influence your rankings in this domain-driven age. Erin and Cyrus explore fresh approaches that every good SEO should consider adopting. Don't miss out on this Zippy discussion where we explore the starting point for building a brand that impacts SEO. We would always love a review! Go to RateThisPodcast/EDGE and let us know what you think about this interview! Key Segments: [00:07:33] Measuring Brand Impact in SEO [00:15:54] EDGE of the Web Title Sponsor: Site Strategics [00:18:53] Essential Brand Marketing Basics [00:21:47] Off-Site Brand Engagement Strategies [00:24:47] Evolving SEO: Personal Experience Matters [00:27:23] Future-Proof Your Content Strategy [00:30:43] EDGE of The Web Sponsor: Wix Studio [00:33:37] Mirror, Image, and SEO Authority Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest: X: @CyrusShepard X: @ZyppySEO LinkedIn: Cyrus Shepard Resources: Zippy SEO Company List…

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

1
748 | Paid Ad News from the EDGE | Week of 3.3.2025 46:02

7 weeks önce46:02

46:02

Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it’s always a good time when he is around! What do you think about Google's ambitious prediction that AI will craft mesmerizing customer journeys while the search giant navigates through over 5 trillion searches a year? And what is going on with Google Ads and their announcement that they will use well-performing Headlines in Sitelinks? That’s confusing for us, but it will also be confusing for consumers. What gives, Google? Greg, Erin, and Jacob dive deep into the world of paid ads, dissecting Google's latest move to serve triple ads on a single SERP and introducing the bewildering Mystery Shopping Rating. As Greg unleashes his fiery insights, they tackle the challenges of Google’s evolving auction dynamics and the perplexities of manipulating ad placements and bids for high-value prospects. Not to mention our newest discovery, the Grinning Indomitable Greg Finn Yeti! We’ve seen it in the wild, and he’s pissed! A must-listen-to podcast for the avid Paid Ad advertiser - today on the EDGE! Key Segments: [00:01:51] The Grinning Indomitable Greg Finn Yeti! News from the EDGE: [00:03:37] Reddit for SMBs [00:08:28] Google now sees more than 5 trillion searches per year [00:11:06] EDGE of the Web Sponsor: Site Strategics [00:12:06] Google VP of Ads bets on AI to transform ads into tailored consumer journeys Paid Ad News: [00:15:35] Google is Making Headlines (AKA sitelinks) once Again with Some New Developments. [00:22:07] Google Ads run different auctions for each ad location [00:26:46] EDGE of the Web Sponsor: InLinks [00:27:43] Google Ads Triple Serving Ads On Same Search Results Page [00:33:59] Google Ads Mystery Shopping Rating - What? [00:41:22] Google Ads High Value New Customer Mode Live For Some Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Thanks to our Social News Expert: Greg Finn X: @gregfinn LinkedIn: Greg Finn Marketing O’Clock X: @MarketingOClock Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio…

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

1
747 | Ethics & Privacy Concerns with AI Writing 40:13

8 weeks önce40:13

40:13

Everyone’s lit up with AI advancements, but what about our privacy? Erin Sparks and Michael Lewittes dive into the ethics and privacy concerns surrounding AI, shedding light on the rapid information exchange and the potential risks looming over our data. Explore how hedge funds are making daring AI moves, with new platforms demanding personal information in return for supposedly superior features. The question lingers: Are we too quick to exchange privacy for convenience? Michael shares insights on discerning fact from fiction in AI-generated content and offers advice for content creators striving to stand out in a saturated market. His expert analysis offers a roadmap to uphold authenticity and authority in a sea of homogenized content. Alongside, the EDGE team muses about the consumer's role in safeguarding personal data against the intrusive AI gaze. Emphasizing the mantra "verify, then trust," they urge listeners to sharpen critical thinking in the flood of AI-generated content. [00:05:36] AI Ethics and Privacy Concerns [00:13:05] Simplified User Agreements Needed [00:15:36] EDGE of the Web Title Sponsor: Site Strategics [00:17:43] Use Privacy Mode Online [00:18:51] AI Literacy and Consumer Responsibility [00:22:46] Trusting AI: Balancing Use and Skepticism [00:26:17] EDGE of The Web Sponsor: Wix Studio [00:27:53] Improving AI Grounding and Differentiation [00:31:08] Balancing AI Efficiency and Authenticity [00:32:50] AI as a Brand Building Tool Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest X: https://x.com/MichaelLewittes LinkedIn: https://www.linkedin.com/in/michael-lewittes/…

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

1
746 | Social News from the EDGE | Week of 2.17.2025 32:45

9 weeks önce32:45

32:45

Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Social Media right now. Google Business profiles took a hit but are on the mend, while LinkedIn's newest analytics features help professionals find their path to visibility. On this jaunt down the digital lane, Erin Sparks and Duncan Alney unravel the enigma of social media updates and the shenanigans behind Google’s latest moves. Did Facebook really decide our live videos were just taking up space? And what about TikTok's stealthy climb back up the app store mountain? We uncover the backstory of these head-scratching occurrences and pinpoint what it means for brands caught in the evolving digital landscape. Plus, a dash of Pinterest's audacious predictions for 2025, because who wouldn't want a sardine tattoo or chainmail chic in their sartorial repertoire? Duncan lends his expert eye to elucidate these potential trends with Erin’s ever-enthusiastic endorsement of authenticity and innovation. Key Segments: [00:01:12] Introducing Duncan Alney of Firebelly News from the EDGE: [00:02:40] OpenAI may pay Reddit $70M for licensing deal [00:06:27] Facebook Now Deletes Live Videos After 30 Days [00:11:47] EDGE of the Web Sponsor: Site Strategics [00:13:05] GBP Reviews Outage Is Over [00:13:32] Bug: Google Business Profiles Management Pages Currently Broken [00:14:02] Joy Hawkins X Post: Google is Demoting Search Rank if in Local Pack [00:15:48] EDGE of the Web Sponsor: InLinks Social News: [00:17:11] Social: LinkedIn Adds 'Where You Appeared' to Show Users Where Their Profile Is Showing Up Across the Platform [00:19:35] Social: Supercharge your campaign performance with new Advantage+ AI features [00:21:50] Social: TikTok Rises to the Top of the App Download Charts in January [00:24:24] Social: Meta is Launching a Video Editing App [00:26:28] Social: Pinterest Predicts: 20 bold trends for 2025 Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Thanks to our Social News Expert: Duncan Alney X: @firebelly LinkedIn: Duncan Alney Firebelly Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio…

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

1
745 | AI and Journalism / Michael Lewittes 38:20

10 weeks önce38:20

38:20

Michael Lewittes swings back around to the EDGE to discuss a current and concerning topic, AI content and its effect on journalism. Michael brings his quarter-century of media experience to the table, sharing his journey from a seasoned journalist to spearheading cutting-edge SEO tools like Rankify. Discover how transparency, fact-checking, and expertise are more critical than ever in the era of AI-generated content and rampant misinformation. Explore the vital role of journalistic integrity in an age of deepfakes and echo chambers. With tales of newsroom dynamics and content homogenization, the conversation takes an intriguing turn toward how AI, if unchecked, could drastically alter the content landscape. Key Segments: [00:05:38] Early 2000s Fact-Checking Pioneer [00:06:28] Emphasizing Transparency in Journalism [00:12:10] Newsroom Lessons and Exclusive Stories [00:15:00] Deepfake Verification and Digital Responsibility [00:17:31] EDGE of the Web Title Sponsor: Site Strategics [00:18:41] Journalism Integrity vs. AI Challenge [00:22:25] Overreliance on Generative Text Models [00:29:15] Legal Updates Require Human Expertise [00:30:56] EDGE of The Web Sponsor: Wix Studio [00:33:36] AI's Imperfect Progress and Journalism Integrity [00:36:19] Client-Driven Adaptation Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix Studio: http://edgeofthewebradio.com/wixstudio Follow Our Guest X: https://x.com/MichaelLewittes LinkedIn: https://www.linkedin.com/in/michael-lewittes/…

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

1
744 | AI / SEO News from the EDGE | Week of 2.3.2025 49:52

11 weeks önce49:52

49:52

Sara Taher joins the EDGE team this week to have a focused discussion of AI and SEO in the news. From China's deep-sea AI shake-ups to Meta monetizing threads and Google's evolving search Quality Raters Guidelines, this week promises a feast of intriguing insights and digital dilemmas. We unpack the repercussions of Deepseek—a Chinese AI marvel shaking Silicon Valley with its low-cost, high-performance delivery, and what that means for the global tech landscape. OpenAI's new operator agent takes automation to a new level, independently performing tasks on the web as Google's latest SERP experiments blur the lines between genuine and generated content. Amid water-guzzling AI models and potential copyright conundrums, we question the future of internet search and ponder the implications of AI-altered reality. Can SEO maintain its footing in an AI-dominated world? News from the EDGE: [00:02:57] Meta Launches Ads on Threads [00:06:23] Google Updates Search Quality Rater Guidelines: What To Know [00:12:27] EDGE of the Web Sponsor: Site Strategics AI/SEO News: [00:13:57] What Is China’s DeepSeek and Why Is It Freaking Out the AI World? [00:22:08] OpenAI’s new Operator AI Agent [00:26:46] Google Testing AI-Generated What People Are Saying [00:32:12] EDGE of the Web Sponsor: InLinks [00:33:17] Google Can Show Sites With Manual Actions In AI Overview [00:35:43] ‘Thirsty’ ChatGP [00:41:57] AI Means the End of Internet Search as We’ve Known It Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @SaraTaherSEO X: @TheMann00 X: @EDGEWebRadio…

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

1
743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix's Paula Mejia 39:55

12 weeks önce39:55

39:55

Busy doesn't always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on maintaining engagement without compromising on content value. Erin Sparks and Paula dive into the core philosophy of enterprise marketing strategies, focusing on effective goal-setting, the fine balance between creativity and productivity, and the pivotal role of AI in modern marketing. They tackle the often tricky conversations about budget allocations and staying the course amidst tempting trends. Paula shares her perspective: "You as a marketer want to be in front of your customer as often as possible... but if we do that, we are burning our marketing team and using budget inefficiently." Exploring the nuances between brand efforts and tangible ROI, Paula provides invaluable advice for navigating the complex landscape of marketing attribution. Key Segments [00:05:42] Strategic Marketing Amid Digital Noise [00:08:44] Balancing Creativity and Business Needs [00:12:00] Align Goals with Measurable Metrics [00:15:36] "Improving Communication in Project Processes" [00:17:36] EDGE of the Web Title Sponsor: Site Strategics [00:18:48] AI's Impact on Content Creation [00:23:10] AI Integration in Marketing Teams [00:24:38] EDGE of The Web Sponsor: Wix Studio [00:26:43] Optimizing Tech Stack in Marketing [00:30:04] Beyond Last-Touch Attribution [00:34:47] Building Inbound Brand Awareness Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix Studio: http://edgeofthewebradio.com/wixstudio Follow Our Guest LinkedIn: https://www.linkedin.com/in/paulaxmejia…

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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742 | SEO News from the EDGE | Week of 1.20.2025 45:57

12 weeks önce45:57

45:57

Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the EDGE! We dissect the latest in SEO news from key stories and insight over the last few weeks, punctuated by a sharp decline in HubSpot’s SEO traffic. We explore how LLMs like ChatGPT and Google Gemini are rewriting the rules of search and reshaping zero-click results. Also, Cindy spills her insights on the massive 73% SEO traffic dip at HubSpot, scrutinizing the potential thin content and lack of topical authority as probable culprits. News from the EDGE: [00:02:43] Is Your Brand Prepared for what LLMs are doing to Search? [00:12:17] What is happening to HubSpot with their SEO traffic?? [00:17:31] EDGE of the Web Title Sponsor: Site Strategics SEO News from the EDGE: [00:18:40] Yahoo Search Testing AI Chat Feature [00:21:18] Google's Page Annotation Opt-Out Form [00:25:20] Google Drops Breadcrumbs From Mobile Search Result Snippets [00:27:15] Google AI Overviews Now In Circle To Search [00:30:08] EDGE of the Web Sponsor: InLinks [00:30:52] Google Ads PMax Category Report Displaying "Private Search Term" [00:36:13] Google Breakup Likely Off The Table Under Trump Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio Resources: Mobile Moxie Cindy’s Duda Presentation on SEO and Content Strategy Phase II of Google's Mobile-First Indexing is just Chrome…

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