696 | News from the EDGE | Week of 7.1.2024

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always.

To better combat misinformation, Google will now require that advertisers disclose election ads that contain digitally manipulated content. This policy will automatically apply in-ad disclosure to all ads that use digitally altered images, audio, or video of real people or events.

Advertisers beware! Apple has expanded their 30% fee on Facebook and Instagram ad purchases through the IOS systems to advertisers worldwide. Meta claims this gives Apple an unfair advantage as the long term rev-share battle between tech giants continues.

Lastly, Google needs to take a trip back to grammar school as a study unveils query components the search engine still regularly struggles with. It was revealed that Google’s system still has a difficult time analyzing queries containing prepositions and the word ‘not’.

Be sure to tune in for all the latest Google, Tech, and AI news this week and get ready for a new round of Lidia Infante interviews coming right up!

News from the EDGE:

[00:07:41] Google to mandate disclosures of election ads with digitally altered content depicting real people or events

[00:12:46] Apple includes a 30% fee for Facebook and Instagram ads

[00:15:52] EDGE of the Web Title Sponsor: Site Strategics

[00:18:10] Google discusses two search types it can’t quite figure out

Captain Obvious:

[00:23:44] Gen Alpha has more access to tech than older generations during their childhood?

[00:27:00] Jealousy is NOT a marketing strategy!

AI Blitz:

[00:27:59] Microsoft details ‘Skeleton Key’ AI jailbreak

[00:29:36] Tech war escalates: OpenAI shuts door on China

[00:31:17] YouTube now lets you request removal of AI-generated content that simulates your face or voice

[00:32:51] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:34:12] Google dropping continuous scroll in search results

[00:35:15] Some Sites Hit By Google Helpful Content Update Seeing Small Lifts

[00:37:30] Bing People Also Ask Now May Include AI Generated Content

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Resources:

• Google to mandate disclosures of election ads with digitally altered content depicting real people or events
• Apple includes a 30% fee for Facebook and Instagram ads
• Google discusses two search types it can’t quite figure out

• Microsoft details ‘Skeleton Key’ AI jailbreak
• Tech war escalates: OpenAI shuts door on China
• YouTube now lets you request removal of AI-generated content that simulates your face or voice
• Keyframe Movie Creation with AI
• Google dropping continuous scroll in search results
• Some Sites Hit By Google Helpful Content Update Seeing Small Lifts
• Bing People Also Ask Now May Include AI Generated Content

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