From Snake Oil to Science: How Supplements Became a $200B Ecommerce Powerhouse

Ecommerce on Tap by Sourcify and Izba Consulting

We’re kicking off an exciting new category—supplements! We dive deep into the origins, evolution, and explosive growth of the supplement industry in America, taking you from its roots in traditional medicine and early 20th century vitamin discovery, through the postwar boom of multivitamins, the bodybuilding and counterculture movements, and all the way to the modern era of influencer-led brands and trend-driven innovation.