How 7-fig Shopify brand WORN Built a Sustainable Brand with Bryan Marville

eCommerce MasterPlan

Bryan Marville is the founder of apparel business WORN, where he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion.

Founded in 2018, they sell via their Shopify store and wholesale channels, and are now a 7-figure business.

Hit PLAY to hear:

• Why prioritizing product quality is key
• How to do effective brand scaling
• Building a loyal tribe of customers
• Embracing analytics to understand your business better
• Thinking long-term

Key timestamps to dive straight in:

[05:56] Niche brand, scaled to larger sock market.

[07:56] Neoprene, socks, wet suits, merino, cotton, sweating.

[09:50] WORN’s design mantra: performance sustained.

[11:00] Product must be performing to be sustainable.

[13:32] Focus on consumer relations and product quality.

[17:08] Company introduces new performance-enhanced fabric line.

[20:24] Listen to Bryan’s Top Tips!

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