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Facing the Behemoth: Should Ecommerce Brands Sell On Amazon?
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Resource Links:
- Visit the Wicked Reports Website (https://www.wickedreports.com/)
- Robin Gaster Website (https://robingaster.com/)
There’s no denying the scope and reach of Amazon. It is a behemoth in the online space.
With 125 million Prime members, selling on Amazon is a tempting opportunity. But we’ve seen how Amazon can easily undercut its own sellers - preventing them from making a sale.
So if you’re an ecommerce brand making $10M a year, will selling on Amazon be good for your business? Today, Dr. Robin Gaster, author of the book Behemoth: Amazon Rising, talks about his book to lend us some insights about this platform giant.
Before you decide to put up your store on Amazon, listen to this eye-opening episode here.
Episode Highlights:
- Can an ecommerce brand avoid using Amazon? [01:08]
- The problem with selling on Amazon [04:35]
- Amazon will compete against you [06:13]
- Is Amazon evil? [12:10]
- The algorithm just follows the rules, but there is no digital regulator [15:56]
- Why Amazon is losing $40B annually on retail [20:51]
- Will they stay in retail? [25:23]
- How brands can make Amazon work for them [29:10]
- Get customers to know your brand [30:54]
- Have a lot of touchpoints [36:12]
About Our Guest:
A visiting scholar at George Washington University Institute for Public Policy, Dr. Robin Gaster is also the President at Incumetrics, a consulting company focused on measuring, evaluating, and assessing innovation, and on developing policy for companies, nonprofits, regions, and national governments. Dr. Gaster is the author of recently published book, Behemoth: Amazon Rising.
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