Building and Scaling Chubbies to a 9-figure Exit — Kyle Hency | How to Grow a Business With Friends, Why Focusing on Your Strengths Leads to E-commerce Success, Why Inventory Management is Crucial, How AI Will Revolutionize Inventory Management (#355)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
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In this episode, we explore how Chubbies grew to nine figures in revenue before being acquired. Kyle Hency, co-founder of Chubbies and now CEO of gooddaysoftware.com, shares his entrepreneurial journey from investment analyst to successful brand builder.
Kyle discusses the challenges of scaling a DTC brand, the importance of inventory management, and how this experience led him to create Good Day Software, an alternative ERP solution designed specifically for growing Shopify merchants.
Topics discussed in this episode:

• Why inventory management can make or break your e-commerce business
• What happens when spreadsheets break: the moment entrepreneurs need to upgrade their business systems
• How to build a successful business with friends & maintaining relationships while growing a company
• Why unit economics matter more than growth: an approach to building a sustainable e-commerce brand
• How AI will transform inventory and operational management for online sellers
• Why focusing on your core competency is the key to e-commerce success
• How to prepare your e-commerce brand for holiday sales

Links & Resources
GoodDay Software: https://www.gooddaysoftware.com/
Chubbies: https://www.chubbiesshorts.com/
Loop Returns: https://www.loopreturns.com/
X/Twitter: https://x.com/khency6
LinkedIn: https://www.linkedin.com/in/khency/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/2atrm5cx

SPONSORS:
Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/
Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/
Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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