Clean Age's Fresh Approach to Natural Deodorant with Brady DeLong

Ecomm Marketing with the Pitbulls

Join us as we once again dive into the world of e-commerce with Brady DeLong from Clean Age, a brand redefining the natural deodorant market.

“There was no brand that was like, 'We're here for you. This is difficult times. But it's not the end of the world. This is all very normal. So like, don't freak out.' Here's some deodorant, here's some personal other personal care items.”
Note: This episode originally aired on our YouTube channel on July 6, 2023

What We Discussed:

• (00:45) The inception of Clean Age and its unique approach
• (05:20) Challenges in the natural deodorant market
• (10:35) Strategies for reaching millennial and Gen Z customers
• (15:50) Importance of authenticity in product branding
• (20:30) Clean Age's journey on Amazon and other marketplaces
• (25:00) Future plans for expanding product lines

Key Takeaways from Brady DeLong:

1. Authenticity Drives Customer Loyalty: Understanding and resonating with your target audience, especially millennials and Gen Z, is crucial for building brand loyalty.
2. Navigating E-Commerce Platforms: Successfully navigating platforms like Amazon involves balancing product quality, branding, and strategic marketing.
3. Challenges in Natural Products: Breaking into markets like natural deodorants comes with unique challenges, particularly around product efficacy and customer education.
4. Future Growth and Innovation: Staying ahead in the competitive CPG (Consumer Packaged Goods) market requires continual innovation and expansion into new product lines while maintaining core brand values.

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