Mastering Amazon Affiliate Traffic: Proven Techniques for Amazon Sellers to Drive Sales and Increase Visibility with David Katz

Ecomm Breakthrough

David was an Amazon Seller himself and he had a hard time connecting with affiliates. This roadblock inspired David to create Archer Affiliates and he now connects Amazon sellers with influencers, publishers, and affiliates.

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> Here’s a glimpse of what you would learn….

• Importance of affiliate marketing for Amazon sellers
• Strategies for creating a successful affiliate network
• Types of products that perform well in affiliate marketing
• Commission structures and competitive rates for affiliates
• Engaging and building relationships with affiliates
• Utilizing promotions and discounts to drive sales
• Leveraging external traffic to enhance visibility on Amazon
• The role of PR agencies in connecting with media publishers and influencers
• Testing and iterating marketing strategies for optimal performance
• Networking within the e-commerce community for growth and learning

Here are the 3 action items that Josh identified from this episode:

1. Integrate Affiliate Marketing into Your Overall Strategy:

Treat affiliate marketing as a core part of your marketing strategy, not just an add-on. This means aligning it with your PPC efforts and overall sales goals, and using platforms like Archer Affiliates to connect with the right influencers and publishers.

2. Set Competitive and Strategic Commission Rates:

Calculate a competitive commission by combining your Amazon brand referral bonus with your advertising cost of sales (ACoS). This will help you attract quality affiliates by offering them a fair share of the profits.

3. Focus on Audience Alignment When Choosing Affiliates:

Ensure that the affiliates you choose have audiences that are genuinely interested in your products. Use platforms like Archer Affiliates and social media to find influencers whose audience aligns with your target market.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [e-mail]
• Archer Affiliates
• Amazon Associates Program
• Slickdeals
• Deal News
• Best Reviews
• Levanta
• Perch Plus Program
• $1 Billion Seller Summit
• 12 Rules for Life by Jordan Peterson
• 12 More Rules for Life by Jordan Peterson
• The Subtle Art of Not Giving a Fck* by Mark Manson

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova's and Michael Gerber, author of the E-myth. Today, I am speaking with David Katz of Archer Affiliates, and we're going to be talking about how to create know a no brainer affiliate network to be able to propel your sales on Amazon even further. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough dot com. That's e-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to David Katz.

Josh Hadley 00:00:46 David was a former Amazon seller himself and he had a hard time connecting with affiliates. Therefore, this roadblock inspired David to create Archer affiliates, and he now connects Amazon sellers with influencers, publishers, and affiliates. With that introduction, welcome to the show David.

David Katz 00:01:00 Hey, how's it going, Josh? Thanks for having me on, man.

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